Pursuit Reg Says Black America’s Biggest Problem Isn’t Racism

Africans sold Africans. My skin is not black, my skin is brown. So who told me I was black? What does black represent? Vague? Absence of light?

Wicked?

Devil? Darkness? If you do not change the culture, you should just shut up. People want the opportunity, so they're either gonna lie or over-exaggerate what they can do. Everything that happens to you is your fault. People that are risk-averse, you deserve to be mediocre. Those that can suffer, at the end of the day, those are the people that win. If those things aren't a part of your everyday life, you won't be opened up to it. People get indoctrinated by Race hustlers. Black people just as racist as white people a lot of times. Women are hypergamous. I'm like Jordan. I'm gonna give you 27 to 30 every night just because I'm Jordan.

This is Talk Less. Talk less, do more.

Whoever the best 2 are, right? And it ain't just the money, it's the professionalism, it's the follow-ups, it's the emails, it's this, this, this, this, this. And whoever is the best, and And we're gonna go over your data in 2 weeks. That's who's gonna stay on the team. So like one guy, he sold 3, another guy sold 2. The other people haven't sold anyone and they all got follow-ups. So what, they got 2 and a half weeks left and then I just pick. Because you got to remember, it's 1,000 of them. It's only one less.

You've been putting me on game like, mm-hmm, for a while now. But hold up, when they get on the call, do they come with resumes or how do you know what they got?

With the call with the client or the call with me?

The 9 of them, so when you get them on the Zoom, do they come with like, okay, this is how it works?

Yeah, they come with their experience. And to be honest, for me— well, we should be recording this, actually.

Yeah, we are recording.

For me, for me, I prefer less experience sometimes because when people come with experience, they come with a lot of baggage. Then I gotta make you unlearn because that's not my system, bro. So you telling me what he did, I don't care what he did. If you wanna work for him, go work for him. So many times I like newer hungry because I'm able to mold them into our culture.

Hmm.

You follow what I'm saying? So when I mold them into our culture, you know, then we can get the best results. But if I gotta, you know, make you unlearn what you and then relearn, that's too much. You know what I'm saying? So when people come to me, oh, I worked for this person, that person, we did this, this, this. The first thing I wanna know is since you did all that, why you ain't working for him then, bro?

That's a great question. Listen, because I used to be in sales, right? I come from sales background. So I was in sales for 10 years for corporate, like for big, big corporations. And that's the same. Nobody has ever asked me that question before. Every single time I go through interviews, I'm like, yeah, I'm this great— I've always overhit my quota, blah, blah, blah, blah, blah. The reality is I got tired, I got burnt out, I wasn't hitting my quota. I just left because I knew that there's no more opportunity there.

Exactly.

And we already know that that's the reality because we're not stupid. We're people, we're human. But when I come here and I'm like, oh, everything is so good, everything's so great, my— I'm like, why? No, nobody's asking me why am I not staying there.

Exactly. Because most— my average tenure in my companies is like 7, 8 years.

Oh, really?

Yeah, I won't do a lot of turnover because of just how the culture is. Because if I'm gonna turn you over, I'm turning you over in 2 weeks. Like, I'm not investing all of that time, all of that effort. I'm not doing none of that. Hire slow— fast, fire fast. That's the thing. Hire fast, fire fast. Like, so, because when it comes to people and you employing them, most of them are liars. They just lie. That's why—

People in general just lie.

Yeah, but I'm just saying, people want the opportunity so that they're either going to lie or over-exaggerate what they can do. So I'm cool with that if that's what you want to do, right? That's why I'm interviewing all you guys at the same time, and you're gonna have to hold yourself accountable, right? So if I see you lack, that means means you are a liar and you are finessing.

Cool.

That's why it's 9 of y'all, bye 7. So, and then once the person, the 2 or 3 people that get hired, okay, boom, you guys have proved yourself. Then we go through what I call their flag carrier process. So what is that? I ask them questions like, what do you want to attain in the next 90 days?

Mm-hmm.

Right? And I got like a list and then they write it down. Like, it's like, this is the official interview. Give you an hour, write it down. At this point, you don't know what I just did. I just trapped you in your own accountability.

As you should, because in even like every big corporation, there's always a 90-day plan, right? So when you start, you go through training and there's a 90-day plan and you have to write out what you're going to accomplish. And also in that 90 days, you have to track back and say, okay, those are the things that I need to learn from you or from the company, or those are the assets that I need because I'm not given them or I can't find them. So, it kind of works in both ways because you can improve your business and they can learn and they can also be accountable.

Right, and I take it a step further. So, what I mean about the flag carrier process is like, of course, we're going to have the things that you need to do with it for the company, but what do you want for yourself? So, in these 90 to 120 days, what do you want for yourself? Okay, boom, this is what you said, right? All right, cool. Then I list out these are all of the things that need to get done so those things can happen. So if you want that to happen, we go through— because a lot of times people like have under-expectations for themselves because they don't know how to get there. But if a real leader is going to map it out for you, so you know exactly what you need to do to get those things you want in 4 months, and then in 12 months, and then in 18 months. So one of my employees out in Colombia, they wanted an Audi.

Mm-hmm.

They wanted to be to a point where they can afford an Audi. Oh, you want an Audi? How long? A year. Okay. So I took some time, talked to my team, and then we broke down the metrics, the numbers, the attendance, the recruitment, all of the stuff that you need to do. And along with the amount of money. And if you do it, then you will be in position to have an Audi because your salary will triple by that time.

Hmm.

Whether they do it or not, it's gonna be on them. But that's what I mean about being a flag carrier for my team.

So, okay, this is very interesting. I remember I was watching, I think it was Myron Golden, and he said this very interesting thing. He said that mediocrity scales faster than excellence. And it was about that 80/20 that we were talking about.

85/15.

Yeah, 85/15. So we can go to 85/15. And he was basically saying that if you have a sales team, then the, the, um, it's only the square root of that number is going to perform and they're going to carry 50% of the quota and all of the revenue. And he gave an example. He was like, if you have 4 salespeople, what's the square root of 4? It's 2. So 2, that's going to be the performers that are actually carrying the quota and that they're giving you the revenue. And then he said, but now if we look at all of the businesses that are in the United States, there's about 3-something million businesses. The square root of 3 million is like 5,000. So he said the GDP of America is done by 5,000 businesses.

Yep.

And he said that's why mediocrity scales way faster That's a fact.

And it's the same thing in the church, right? Like if a church collects, let's say they collect $100,000 per month, only 20% of the people gave that money.

Yeah.

The other 80% are just consumers. So it's the same concept, mediocrity, and then you have excellence. It's the same exact thing. So Myron, in my opinion, in my brother's opinion, he's just like one of the GOATs. I rock with Myron heavy.

I love Myron. I watch him so much.

I haven't met him. I had the opportunity to meet him, Um, but I don't think his schedule worked out. But yeah, that was, uh, yeah, that's my guy.

I feel like you guys are in a very similar lane.

Yeah. I mean, to me, I'm always going to take the route of the student when it comes to legends like that, right? I might be able to get a nugget here or there, but my job is just to listen. Yes, sir. So yeah.

Interesting. But I feel like, yes, you, but you're still a leader too though.

100%. But you, it's all about, it's all about respect. Like, You know what I'm saying? Of course I'm gonna bring a lot to the table, right? But a person like certain people, I just respect them on a whole different level. So my job is to be a student because the more of the mindset of being a student that you are, the better leader that you are, right?

Mm-hmm.

Because that's what happens. The difference between being a leader and a boss, right? The boss always telling you, let's go like that. I'm gonna do it. Like you hold everything, do what I tell you. But a leader, as I just misspoke, They say, Les do XYZ. You follow what I'm saying? So, again, you appreciate you saying I'm a leader. That's why you are a student when you're in the presence of other leaders of a certain ilk, in my opinion.

I don't know if you want to go into that conversation, but we did. So, okay, I want to give you guys a backstory of how we met. I think we met from— we met on Instagram.

Yeah.

And it was after I did the interview with Charleston White. And I remember you DM'd me, and I was getting so many DMs, and I'm at this point, I don't know who wants what. I don't know where, but I think you said something that was just so profound that I was like, oh, I appreciate you because it was something about the interview, and you were just giving me my flowers for the interview. And then I started watching your content. I was like, damn, your stuff is so dope. But I think at the time you had like 80,000 followers.

Yeah, 72.

72. Yeah, like you weren't as big as you are now.

Yeah.

And so You know, and we kind of like connected to some extent. And then you said, what are you working on? I said, well, I want to do my merch. And when I tell you guys, this was the first investor in my merch. He literally called me. He was like, okay, where are the mockups? I was like, I don't have them yet. I just have the idea. And he's like, send me the mockups. And then he said, the first set that you do, send me. He's like, I'll buy it. I'll buy like whatever you— man, you sent me a couple hundred dollars.

It was like several hundred.

It was like damn near $1,000 that you sent me. And, you know, and I send you all the merch and I'm just like, wait, this was the craziest thing. And the next thing I'm seeing is that you were just blowing up everywhere.

Yeah, man, that's all God. So when you have like the energy, like I already told you, everybody doesn't have certain energies. And when you feel it, right, you just respect and you show love. Like, so when I seen what you was doing, it has so much potential. And I told you, and it's just automatic support. Like, I can't help it. Like, when I see it, because I'm very specific, whether it's a guy or a female, I don't really talk to a whole bunch of people. I kind of stay within my circle. But when I see the potential, I speak on it and I help. You follow what I'm saying? Not just talk, whether it be investing, whether it be investing in conversation, you know, and that's what it is. I just freely give. So that's just my style.

It definitely was a lot of support because then we started, then I said, hey, like, this is my phone number. And then we were, we're talking, I think we were talking about the merch first, but then we started talking more about business and the content. And all of that, and I was like, wow, I really would love for you to come on the show. So now he's in town.

We here, baby. We here.

Now we're in Atlanta, and we're in the studio. So it's kind of been crazy to just see the progress of everything and how you started with like 72,000, and now it's like, man, you've just overshot everybody.

And we started with 129 followers. 129 followers. Yeah, yeah, yeah, yeah, yeah.

Okay, well, let's do the introduction, and we're going to get into the conversation because I have a lot to talk to you about, but I want to make sure that people know who you are.

Let's do it.

All right, well, most people know Reggie because of his story, but after spending time talking to him, I realized that his story isn't what stayed with me the most. What stayed with me the most was the way he thinks. We had one of those conversations that makes you question everything: education, success, purpose, influence, discipline, and why some people naturally command a room while others spend their entire lives trying to be seen. So today's conversation isn't about reliving the past. It's about understanding the mindset that built the man sitting across from me today. So if you've ever wondered how someone develops confidence, influence, wisdom, and the ability to completely change the energy of a room just by walking into it, this is the episode for you. Welcome to Talk Less Show, Reggie.

Yes, sir.

You don't mind if I call you Reggie, right?

Of course not. It's either Reg, Reggie, Reginald, whatever environment is all good.

Okay, so the first thing that everybody answers that come on the show, if there's one thing you can talk less about, what would it be?

Talk less about.

We need to do more of.

So when you say that, like something that I literally say, okay, we need to talk less about that. Yes. I would say the victim mentality. Yeah.

Oh, and another backstory for you guys, because, you know, I like to keep it transparent. We had a very long dinner last night. It was 5 of us, and we had probably one of the most amazing conversations I've had this year. And we did talk about the victim mentality.

Yeah. Victimization mentality. That's what I would like to talk a lot less about because at this point, um, in America, we live in the best country in America, no matter what you think about it. Um, no matter who the leadership is, like, you can do whatever you want to do. You know what I'm saying? Uh, the ancestors that came before you, they laid the groundwork. So who are you to complain? So that's how I feel about it.

I see why you liked that episode with Charleston White now.

Yeah, I mean, Charleston, he know how to play the game, but he's a very educated individual. Like, so I watch a lot of different people. Whoever's progressing, progressing, excuse me, I'm all into it. I don't do a lot of degeneracy at all.

I think one of the points that Charleston White made on my show was that he said people are blaming racism on that victim mentality, saying that like, you know, whatever happened, that's basically the reason why you can't move forward is because you're holding on to your past.

Exactly.

And so, and I know coming from me now, a lot of people are going to start coming for, you know, for me because I look a certain way. But I think it's still important to have those conversations because like you said, I feel like America is the land of freedom and I'm an immigrant. So we've had this discussion yesterday when you said if you were to put a person who was born in America and a person who wasn't born in America, who's going to go and be hungry for the opportunities.

Exactly. So when it comes to our community, right? My thing is like, okay, it's been a whole lot of things that happened. So let's go a little bit of history, right? So we can acknowledge that it's been some things that going in America from a slavery perspective, from a segregation perspective, whatever. But we have to understand that it started way before that. Africans sold Africans.

Hmm.

Right? That's the real truth. So if you're gonna talk about slavery, as far as the European enslaving the African, you have to understand where it came from, right? And that's a whole nother conversation that we can go into. But to be honest with you, like I said, the people that come before you become— that come before me, who am I to complain about what they like wanted to experience themselves? Really, we're experiencing what they should have. So I get all of the perspectives of, You know, we need to get what all— get what we deserve. Come on, man, stop being a victim. Just go out there and get it. At the end of the day, like, you live in a country where you can literally do whatever you want to do. You know what I'm saying?

And then, you know, then people are gonna be like, oh, well, look at the statistics, look at the numbers. And again, listen, I, I can, I can vouch for some of the statistics because being a woman in the entertainment industry is not an easy job. It's You have to really have a tough and thick skin because men are gonna try you, sponsors are gonna try you, people are gonna try you every single day. People, especially if they see me, they're like, oh, she got money, so let me just get some money from her. So it is, but at the same time, I'm like, well, are we gonna weed through all of it? But I'm gonna keep going 'cause it's like I don't have another choice.

Right.

And I don't wanna sit here and just be like, well, shit. Yeah, I will cry on the internet, and I'm one of those girls who's like, I will tell you how it is. I will tell you I have $47 in my bank account. It is what the fuck it is. I'm not going to sit here and pretend like, oh, I know it all. Just because to me, it's like, I don't know. I don't know most of it. That's why I love to learn. That's why I love to have conversations like we had, especially yesterday. And I think you were like, you were really bringing a lot of good points. And that's why I said we need to sit down. We really need to talk about that on camera because people are scared of having those conversations.

Well, yeah, I think it's scary, but I also think people don't understand the value of educating themselves from a non-biased perspective about all of the topics, right? Who's to say a Black person can't speak on a Caucasian's lifestyle? Or a white person can't speak on a Black person's lifestyle? Who's to say that? Like, who are you? Are you God? No, we all can talk about the same conversations. You know what I'm saying? So, like you said, no matter what, you have to go get it done. Don't nobody owe Les nothing.

Mmhmm.

No male, no female, nobody. So you gotta get it out the mud just like I would. And your opportunities aren't gonna be more than mine because of the color of your skin. And my opportunities aren't gonna be more than yours because of the color of my skin. color of our skin, my skin. But what happens is people get indoctrinated by race hustlers, and they think what they're saying is right. It's false. You know what I'm saying?

Okay, go into this. Come on.

Yeah, it's false. Like, what a race hustler is, they want to perpetuate the problem so that way the people always feel like it's a problem. And what ends up happening is the race hustlers that I want— that I may or may not name they get income from this, right? Donations, grants, etc. So they're getting paid to gaslight the people that choose not to educate themselves, right? And so they're never going to stop because that's what's feeding their family. So it's just like asking somebody to stop doing what they're doing to feed their family, that they're doing something positive. They're not going to stop because that's what's feeding their family. So the race hustlers, And the gaslighters in the community, they're not gonna stop like taking you down to the end of the pit because you staying in the pit is what's feeding their family.

And the negativity of it because it really drains your soul.

That's what I'm saying.

And it drains your energy. And every single time, like even me, I feel like I've caught myself in that conversation where people are like, who are you to talk about Black people? Who are you to talk about saying that Black men are exotic? Like, I'm like, I'm just translating from the way that I know. I'm not trying to harm nobody. I'm just, That's what I said, like, it is what it is, right?

With all due respect, most of the people that speak like that have a broke mentality. Because once you don't have a broke mentality, it's certain things that don't even concern you no more. You don't even think about racism and all of these things. Yeah, it's around, but Black people just as racist as white people a lot of times. That's just facts. You know how many— to be honest with you, Because of the community that I'm in, I'm in all different communities. I'm around Indians that I do business with, Caucasians, Japanese, Black, like different communities. And if I'm keeping it a bean, which means 100 for the viewers, right?

Mmhmm.

My hood, my inner city comes out from time to time. I've seen so many racist Black people compared to me actually experiencing any other racism from any other group. Like, I'll see them be racist towards somebody else all the time. And it's like, oh, you can just do it 'cause you Black? It be on TV all the time. CNN, as a white man, you can't say this to me. What if somebody said, as a Black person, you can't say that to me?

You can't say that.

What if they would've said that? That's why it's racist. Like, come on, bro. You know what I'm saying? So, but again, I can go as deep as I want into that conversation. I still, I represent my people 1,000%, but Yeah, I just don't agree with some of those things. So.

How did you come to— how do you come to those opinions? Because that's what I said. I think the most interesting thing about you is that you really, you stand 10 toes down on your opinions. And it sounds like you've done a lot of research and a lot of studying and knowledge. And I think I want you to talk about that, that, that stats that we were talking about yesterday when you said if we take 100 families, because I don't want it to come from my mouth. I want it to come from your mouth because I think it's gonna sound more realistic and it's gonna sound more like, oh, we can relate to that.

Yeah. So we was having a conversation talking to Kino, Les, all the people, right? And I said, one of the problems that we were talking about, okay, it was the opportunity within the Black community. And, you know, we have less opportunity, we have all these things. And I say, okay, I have empathy for that. up until a certain point, right? Up until maybe 1980, '85. Let's just say 1980. But after that, it becomes a culture problem. So what do I mean by that? In the community, I said, okay, if it was 100 families, how many of them families have a culture of reading books and have books in their home? And everybody was like, In the Black community, how many of those 100 families have a culture of reading in their home? Which means the parents value reading, the children value reading, that may be their currency for their house, right? Everybody was like, hmm, 2, 3, 4, 5, like 5 maximum. So I said, okay, so that's 5 families out of 100 that have a currency of reading books. So that's 95% that do not have a currency. So I said, okay, cool. Take 100 families, African American families, the Black family, and how many of them families have a currency of entertainment, sports, music? And everybody's like 90, 95%, maybe 100.

100.

I said, okay, cool. So if we extrapolate that down, we put the family— so we put the families that have a currency of reading and a family that has a currency of entertainment and all of these different things, which family is gonna have the most opportunities? Because when it comes to playing sports, it's less than a 1% chance of your child going to any NFL, NBA team. You follow what I'm saying?

Mm-hmm.

But if they have a culture of reading books, education, like the Indian family, the Chinese family, their culture, the Caucasian, many of the Caucasian, not all, these different cultures of people, those type of families, when you go 10, 20, 30, 3, 4, or 5 generations down the road, then you see a huge change in their family. That's why you can have an immigrant come over here, right? An American, we got all this opportunity. Even if you dead broke, you in the hood like I was. My mom was on Section 8. You know, they were paying her like $800 a month. You know what I'm saying? But for some kind of way, she found out how to get a nice car. She found all these different ways to get money, but she had everything she needed in reference to like being in the inner city. An immigrant come over here, don't have nothing.

We don't have work permits. That's what people don't understand. Now, when you come to America, you have to— you don't have a right to work, okay? You have to come on a very specific either green card. For you to even get a green card, there's specific, um, stipulations that you either have to get married, you have to be sponsored by an employer. So that alone, you have to have a job or have a degree, or why would they hire you from outside when they can hire you from within? That you can be, you can be a refugee, and there's like a couple other things, or you can invest $5 million into the United States, you can get a green card, but those are the only reasons why you can have a green card. Other than that, you most likely are not gonna have a work permit, so you can't even do basic needs, and if you are a refugee, the first year when you come to the United States, you cannot work. That's what Trump made it, so for the first year, you are a runaway from your country. How are you gonna survive? I don't know, because it's not really the easiest thing to do. You can't apply for any benefits. We cannot apply for any benefits. We can't apply for unemployment. We can't apply for EBT. We can't apply for none of that. We might be able to go into some of the, you know, some of the organizations and communicate with them. But other than that, we don't have no— we have no rights in the country.

Exactly. So when we're coming from a culture perspective, so how is it that a Black American, let's say 1,000 Black Americans, let's break it down. 50 Black Americans have the opportunity that they have. Albeit however you wanna label it. You wanna say is, you know, is white supremacy is holding you down. If you wanna say all of these things, you can say whatever you want, right? But you got a lot of opportunity, right?

Mm-hmm.

A lot, no matter what you say. And then none of you guys do anything to really make a difference in the community or do something big. But then you got places like Chinatown. How they get that? 'Cause they come together, you know what I'm saying? If you go to a different area, the Nigerians come down here, go crazy. All the people, why? Because it's a culture thing, it's not a color thing. So when it comes to the community, to each his own, everything isn't black and white. But all I'm saying is we have to change the culture. Certain people have to change the culture within their family. Like whoever's listening to this right now, if you are, a Black American, you look in your house and tell me how many books you have for you and your children.

Mm-hmm.

Like, how many books? When the last time you read a book? The quote says, to hide something from anybody, put it in a book. So if you know that quote to be true and you want to better yourself and your community, go read and make it a part of who you are. If you do not change the culture you should just shut up.

I agree. I think books is— it's— I grew up with reading books, so I don't know nothing than reading books.

And many, and many, and many Black people have as well. So that's why I say it's not total, but what I'm saying as far as the culture is concerned, that's not what we focus on. We focus on other things, even down— because I was doing some research— even down to Realized— I don't know how to say the word— summa cum laude parents. Like, if you look in their house, they don't have a culture of books when it comes to them and their children. They got like— they graduated, they going crazy with it. Beautiful. But what's the culture within the family, right? Is— that's not what it is. So if we're not going to change the fundamentals, then you should just stop complaining because don't nobody owe you anything, bro.

Mm-hmm. And I think I've had that conversation before with one of my friends where— and again, I'm an immigrant, you know, and I can't— I understand people are gonna say like, well, you came here, so live by our rules. But there are certain things that I carry with me, and I love to carry those things with me, and I will carry it with me until I die. Like the family unit of coming and sitting down and eating dinner, not standing up, not eating out of a to-go box, but having an actual plate and just having a round table and sitting down and eating all together or drinking tea or just, just kind of like coming together. Or even with the live show that I put together, I, I don't know how, it was just by God's grace that we all just came together and we made it happen. Nobody was asking for money. Nobody was asking for anything. People were just like, hey, we're just gonna show up, we're gonna do it. And I'm like, man, if we can do that, we can change the world. Like, we literally can, we, we can take over.

Exactly.

Because it's as simple as that, literally. Because it's like, and then we sat down after the show And it took us, I think we were sitting here until like 4 in the morning and we were just talking. And it felt like I was like, this is the best gift I could ever ask for. I don't know. I don't want no material stuff. I just want everybody to come together. And we like shared our deepest, darkest secrets. Like, you know, cause I usually, I keep a lot of stuff private here. I was like, this is what it is. This is the reality. And it just felt like, oh, now we're connected and now we can call each other and we can be there for each other. And I'm like, it's that freaking simple. We can just collaborate and we can just be together. It's not about that. Oh, you got more followers than me, so you know what, let me see if I can compete with you. I want to collab with you. I don't want to compete, and I'm going to sit here and listen to everything that you're teaching me because you have a lot of experience in business. And I hope that I'm teaching you something.

Yeah, you solid. You solid for sure. See, that's what it's all about, man. Um, I mean, we can continue to go into the dynamic of the culture and, uh, the social construct of black and white because my skin is not black. My skin is brown. So who told me I was black? Who told me that? Who told you that you was white? Who said it?

People call me white.

So, right. So my point is, I stand for my people, but my skin is not black. My skin is brown. So who said I was black? I can tell you who said it. The original colonizer of America said that we was black and said that somebody else was white, because that's a psychological thing. Because if you like this again, You have to want to know the information. So if someone has the psychological framework to identify people with colors, it's a reason for it because that's not the color of their skin. So, oh, so what's the reason? Let's go find out. Okay, what does black represent? Black represents vague, absence of light, wicked, devil, darkness, for an example. What are some acronyms for it? Black market, Black label, right? Blacklisted. All of these things are negative. So if you are comfortable with wearing the color that the original slave colonizer gave you, that's a personal decision. But I want you to understand what the word means. You don't have to believe me. You can go fact-check it. If we need to put the fact checks up here and we're going to go back to 1400s and see why they did it. Same thing with white. And it ain't white people's fault. The originals, that's what they did. So, but what does white mean? Heaven, divinity, all of these positive words. So, as we talked about words, that's why you spell the words, right? Spell, little spell. It's a spell, right? So, when we talking about words, you got to understand what you're understanding. Like my man said, I think you had him on, you got to understand and overstand. I seen you, my boy.

Stevie Baggs, shout out to him.

Yeah, that's my guy.

In the middle of the word black is lack.

Exactly.

In the middle of the word believe is a lie.

Exactly. So, when you understand these things, If you're not lazy and want to find out, then you can understand like, okay, I need to be more accountable to myself, right? So, I can understand what I'm understanding like, okay, so that's what it— right? So, you don't get bamboozled. So, with that being said, man, I just— we have much more accountability over our lives that we need to take. And if you actually approach your life that way, you'll stop being— first of all, you will admit that you were a victim and then you will stop being a victim, that victimization— excuse me, that victimization mentality leave your consciousness.

And I think, yeah, because again, it, it is addicting, you know, because ever— I've shared that, you know, yes, I quit my job, so now I'm full-time doing all of this, and it costs a lot of money, and I'm running low on money. And I kept saying, I'm like, oh, I'm broke, I'm broke, I'm broke. And then I started believing the fact that I'm broke. And I literally— I remember I was talking to my girl Secret, and she said, Les, you need to stop Speaking that into existence, you will find sponsors. You will find all of this. And the moment everything changed, I was like, "Ooh, I'm getting out of this slump because I was like completely in the slump of I was anxious. I was nervous. I was it was like a horrible, horrible, horrible way of living life. And then I'm like, "This is but you can go down the spiral so low to the point where you literally will become homeless because you are convincing yourself that you're broke." Yeah. And I'm like, "No, I've got so many people around me. Like if anything, I mean, shit, if anything happens, I'm sure I'll find somewhere to go." Right.

So like for an example, people. believe in manifesting and speaking life, and I get that, and I think that's good, but you can't just leave it there. So you were all— you just had it backwards. You were doing the work, but you were speaking lack.

Mm-hmm.

But once you start speaking in life and you're doing the work, it's going to be automatic, you know what I'm saying? Because you already are doing something that most people don't have the cojones to do, right? Which is, okay, This might fail. I'm gonna be going through anxiety. It is what it is, but I'm standing on it and I'm gonna keep doing it. Most people won't do that. That's why they stay most people.

85% and 15%. Yeah. And mediocrity and excellence. And I'm not— I mean, you know, no, I will say I am excellence because the way that I've been—

Yeah, don't dummy that down. Don't dummy that down.

The way I've been pulling things off and how— I don't know how. I don't know. It's just God just got me because I continue working. Now I'll be in tears and I'll be on my laptop working. I'll be wiping my tears off and I'm like, okay, I'm still going to record content. I'm still going to show up. I'm still going to do it every single day. And people say you're stupid, you're dumb, go get a job.

And anybody that fights through the tears, those are the— and those are the people that ultimately succeed, bro. I don't have— I probably at least 10 dozen times in my life woke up from anxiety at 3 AM, 2 AM, can't go back to sleep. you for whatever reason, right? Because when you're trying to be great, it's going to be difficult.

Yeah.

Right? I don't run away. I run to difficulty because I know right on the other side of hard is everything that I want.

And, and with your story, you technically didn't have to make it out. You know, you could have stayed where you were.

100%.

You know, you could have stayed and you could have said, my mom was a drug addict and my mom was— and, you know, it's, it's probably very, very traumatic. What you experienced as a man.

Exactly.

Because now I'm sure it impacted your relationships with women too, because now you lost your mom. And when we're not connected to our parents, then that's, that's, that's very difficult.

Yeah, see, one thing my mom had, like, I hear her talking when I talk. Like, my mom, she was just like, she was a little reckless, but she just was a rebel. You follow what I'm saying? So I use that, like, I use her rebel spirit, but I refine it. You know what I'm saying? Allow God to mold it and things like that. So like she lives within me and I mean, she just has some demons that she just couldn't shake. And I learned that more and more as we got older. You know, she was molested from 8 years old to 13 years old while her mom knew.

Mmhmm.

And like when she told me that, it was like, wow. Like all I did is think like, what if I was molested from 8 to 13? How would I have turned out? So that took my empathy to another level and she was fighting through it. I mean, she did a lot of negative in her life, but at the end of the day, man, like, um, you just got to understand, like, sometimes your parents are just children.

They are.

Right? They're just children trying to figure this thing out, because that's all we all trying to do. We just trying to figure it out. Like, we got one opportunity to do our best. And at the end of the day, one thing I always pride myself on is being lost.

Why?

Because if you're always found, you're not doing anything new or worth anything. You have to be in a place where you don't know how to do it. You don't have to figure it out, like, man, that's because you're going towards something, right? If you're always in the same spot, you're always going to be found. Sometimes the best thing in life is to be lost a little bit because that means you're trying to do something that you've never done before. You follow what I'm saying? So, um, That was some of the things my mom just kind of broke down to me over time. Like, son, you ain't gonna have all the answers all the time, but just keep, you know, challenging yourself, questioning things. I do a lot of questioning things and unlearning. I think that's one of the superpowers of a human is to be able to unlearn what you've been taught, because a lot of that conditioning is why most people stay limited, but they just keep trying to learn so much. No, no, no. I want you to learn, but I want you to, you know, decouple and deprogram some of those things that you've been taught subconsciously and sometimes by your parents. So, yeah.

No, unlearning I think is probably way more important than learning because a lot of the patterns— like, we date the same people, we repeat the patterns, we get the same jobs, they're just with different titles. And then when you realize that you've been in the same thing all over and over and over again, it's the same matrix. Yeah, for you to get out of the matrix is you have to unlearn something. There's something that you're—it's not the other person. It's not that the man is bad. It's not that the job is bad. It's you, right? And and the moment you start realizing that, that's when everything changes. That's why I said I'm not going back to corporate because it's like I'm gonna keep being in the same spiral. It's gonna be the same shit. I'm gonna okay. I'll get a job at you know now I have a job at Salesforce. I'll get a job at Google. Then I'll get a job at Meta. Then I'm gonna I don't know get a job with the government. Something that's like it's gonna keep going and higher and higher and higher, but it doesn't change.

Exactly. Because if you, if you're, if a part of your destiny is to gross $20 million a year, right?

Right. Why am I saying $20 million?

$50 million. Well, this is the thing. If your, if your destiny is to gross $20 million a year, the one thing that you're gonna have to be able to do better than 95% of the people on this earth is suffer. You're gonna, you're gonna have to learn how to go through the suffering because Those that can suffer, at the end of the day, those are the people that win.

Hmm.

You know what I'm saying? And in that suffering, that's when you find out who you are. And most people go backwards because the suffering hurts. It's lack of money, it's lack of opportunity, it's you talking to yourself, and it's anxiety, it's adversity, it's people telling you no, it's you telling you no. You have to learn to focus up and survive that suffering. Those that can survive suffering deserve the blessings of God, right? Because without the suffering, what can you have? It's just like being in the gym or anything else you're doing. You gotta break them up. You gotta suffer, you know what I'm saying? So people that are risk-averse and don't wanna suffer, you deserve to be mediocre, period. At the end of the day, when it comes to success, it's black and white, bro. It's not blue, gray, whatever. It's suffer or don't. be successful or be whatever, underachiever, and keep talking about it. Most people talk too much. I don't like a bunch of talking. Like, we're gonna talk about it a little bit, but I need to see baby steps and breadcrumbs of action so that way I keep talking to you. But if you just keep talking, bro, get out my face, bro.

That's why I called the show Talk Less.

Yeah, Talk Less, exactly. How y'all do it? Yeah, that was good.

I don't know, I don't, I don't be a part of that, but that's why exactly, because It pisses me off. Like even yesterday we had a conversation with the secret. I've been talking to her for a year about doing the podcast, and I'm like, you know too much. You know too many people. And she's like, well, I don't. Girl, I I didn't have shit when I started. I just had. I didn't even have a dream if I'm completely honest. I just started because people were telling me start. So I'm like, well, okay, all right. And then the further you go, I feel like opportunities just appear because you might not think that they're going to be there, and all of a sudden boom, you either meet a person. Or like even the same way with the the sales guy, he just approached me. I was I was go I had major anxiety that day. I like and I recorded some content for TikTok and people like are you okay? I'm walking into the studio and he just approaches me. We came at the same time and he's like I've been DMing you. But you know I don't really go off my DMs because I don't know what the hell people want from me. So it's like you just you kind of stay away from DMs unless it's business stuff. Right. And then it's like oh wow so God is literally putting this in my plate right now. So now now I know that I got to hire multiple people so I. see who is the hungriest person and who can actually go and close.

Exactly.

Now, going back, and we're going to wrap up soon.

Um, no, you good. We can take our time.

Okay, we can take our time. Okay, I love that, that we can take our time. Um, I want to know, you as a man starting to do content, you know the whole idea behind it. Like, you're a grown man, you're now starting to do content, you're becoming like a content creator, you're a real businessman who's built brick-and-mortar businesses. You've been in, you know, you've been in the entrepreneurship world and you were starting content and now you're doing a lot of the online, um, what is it, the digital product content. And I remember how like I told you, I was like, you know, how do you compete against all these scammers, technical scammers? Because a lot of times online I see people talking about, you know, they, they dangle the carrot in front of you like, oh, you're gonna get brand deals, look at all these brand deals, all these boxes, and then to find out how, just subscribe to this thing and then you're gonna learn blah blah blah. And I'm like, man, this is some bullshit. Just give me— just, you either talk about it or like, I don't, you know. So I kind of stay away from it. So why did you decide to go into it?

Well, one of the best advantages of starting anything new is prior success, because once you're successful, you don't have to chase money and you can actually get down to the entrée of whatever you're doing, right? So it's this quote that I live by. Evolve or die.

Okay.

Right? So I'm the type of person, like, I've already, I've already been in alignment, like, for a long time. So I got out of it, right? I used to do parties for, um, like big events. Kevin Hart, LeBron James, Teyana Taylor, you name it, I done done all of them. But that came with a certain lifestyle that I didn't like, right? So I fell back for a while, but then I noticed, like, okay, your businesses are going well, the silent investing is going well, but What are the businesses so people know, so people know that you're not BSing and they can look it up too? Yeah. So my guy, like we do, we do trucking. I own several sneaker stores inside of the United States and outside of the United States, silent investing in Osaka, different areas around the country. Um, so, uh, business is what I do. I've always been that since I was, you know, since my dad kicked me out at, uh, Nike T. Like I've been in business since I was 21 with a lot of failure and some wins. Right. Um, so just getting back to your question, you have to evolve. If you don't have a digital footprint, right, you're gonna get cooked because the world is changing extremely fast. And 85% of the people will never become who they want to become because they do not want to evolve. They're too scared, right? And the brokest people always think something is, is a scam every time. The 15% are the only people that take the risk. So when it comes to content creation, I've— this has always been me. Like, all I do is talk, like, do the same thing I've done behind the scenes my whole life, right?

He does. I can vouch for that. Okay, this was the first time meeting, but I was like, man, I feel like I'm watching your content right now, even at dinner.

Yeah, yeah. So this is just what I've always done. And I was sitting down with Patrick Bet-David at a conference some years ago, and he was like, bro, you need to get on the internet. And I'm like, bro, I don't need the internet. He's like, you might not need it right now, but it's gonna take you a few years. And what's gonna happen in them few years, you don't know. And I was like, I guess you're right. Because anybody that ever watched Power, not in the same field, but as far as St. Patrick, what's his first name? Ghost. Let's call him Ghost. Ghost is behind the scenes. Nobody can see Ghost. That's me.

Mmhmm.

And that's how I— that's what I like. I like everything private. I'm gonna build my people from the background. I can be anywhere and be one of the most successful people and nobody will know who I am. That's how I was for a long time, and I think that's a beautiful thing. However, the world is changing, so you have to evolve. And what I decided to do is just communicate and talk to the people, you follow what I'm saying? Because communication and attracting attention is the new oil money. Let me say it again, communication and attracting attention is the new oil money. Because if you can communicate and you're genuine, that's how the people trust you. Because no one purchases or spends any level of money unless they trust you. So that's what made me want to get into the content creation and the digital offers and also giving a normal person an opportunity, right? Because I know people that are, you know, you would never think that they have the level of success that they have, but they have it because of social media.

True.

You know what I'm saying? Like, I mean, Not to sound any type of way, I've seen people that's just like, bro, you make $2.5 million a year— I mean, a month. You? $2.5, bro. I'm like— and he broke it down. He was like, bro, this wealth transfer is the biggest wealth transfer, one of the biggest wealth transfers for the average person ever, being able to communicate and attract attention. The biggest thing you need to do is just be genuine. This was one of my young guys that told me this, right? And I'm just like, okay, well, I got all that. So now I just got to get the systems. And it's been like a year, and now I got all the systems, and now I can help people. Yeah.

And so what you— what is the digital offer that you do?

So it depends. So for me, mine is I give you the entire system. I teach you, I teach you and write your scripts for you so you know what to say, how to say it, right? To gain the trust. Then whatever your genre is. So for an example, I have this one guy Right? He survived child support. They was trying to smoke his boots, but he had a— he got a system and they weren't able to smoke his boots. He beat the system.

Mm-hmm.

So we turned his system-breaking ability, meaning his whole game plan, into an offer. So now he teaches other men how to not get smoked. That's his digital offer. Now I teach you how to communicate it. We create the digital offer. I give you all the systems, my editors, my closers, my sales team to push your offer to all the guys that are trying to survive child support. That's your offer. A young lady that's surviving mental abuse from her, whatever, her guy. That's an offer. You know how many other women that been through that? Okay, so how do we turn that into an offer, into a course to teach them how to do XYZ? Boom, we create the offer. I teach you how to do the communication so you can gain the trust, which is called— we're gonna get into some technicalities right now.

Mm-hmm.

Okay, so when you create the content that goes viral, that gains the trust, that's called top of the funnel content. So when I say I write your scripts and I teach you how to communicate that, that is the first lever to communicate, to gain the trust. That's why certain videos you see, I'm talking about real life, you know, real experiences, God, Peace, women, men, whatever. That's top of the funnel. Middle is where you get a little bit more niche down. I'm talking directly to— I'm gonna use my guy for an example— to the guys that want to beat child support. I'm talking directly to you. I ain't talking about nothing else. I'm talking directly to you. And then you got bottom of the funnel, so, which is the content where people actually reach out to you so you can teach them how to do said thing. So it's 3 levels. So that's what— so my offer is I teach you to bring an offer, put an offer together, and I give you all the skills to do it. But the next person, he— his offer is specifically just to help that specific person to get over beating child support, for an example. That's his offer, period. And then, and then we just, we work it out for you. So every aspect that you need, the video editors, The sales team, how to write the content, and our, um, my growth operator. I give that all to you at graduation. Graduation takes 12 weeks.

Oh wow, so it's only 12 weeks? It's not even that long.

Yeah, and, and I— the reason I did it, because I was— I started content maybe a year and a half ago, and I'm— I had the content part, I was getting that down pat, but I didn't have the systems. So I paid somebody $22,000 Yeah, let's talk about that.

$22,000. That is a, that is a lot of freaking money.

Yeah, I paid somebody $22,000 and it was like an overpromise, underdeliver situation. And all I needed was the systems, but they didn't have no systems. Um, so at that point when I, I guess I can call it a loss. But once I, when I took that L, I was like, okay, when I bring mine to the table, I'm going to make sure everyone that wants to launch an offer, they have every single thing they need. Because it's easy to create content and go viral. Well, I wouldn't say it's easy, but it's pretty normal.

People can go viral like this now.

Right, like it's easy.

They might post something random and—

Right, but they don't have anything behind it. All of the systems and mechanisms, the financing companies that I have that help people pay for their offers without any money down. They don't have all these things. I got them. And I, I was like, I thought that's what I was going to get when I invested that $22,000, but all I got was some support. It was trash, right? So—

So what do you do? Do you ask for the money back or what happens? You just take that and move on?

No, because I, I'm like, okay, I'm going to get something from this. Like what I got, okay, I'm going to learn what's wrong, what you shouldn't do. So when it's time, I can do what's right. Because I mean, $22,000 is a substantial investment in something. But I wanted to go through the whole entire program so I can see the good and see the incorrect. And so that was, it was still class for me because I'm a business person, right? So just because something don't go right for you doesn't mean you can't learn, right? So even the things that were bad, I learned from them. So now when I put together my team, hey bro, this is definitely what we not gonna do, right?

Yeah.

Because when you're new into the game, Some people can tell you to go this way or go that way because they're a part of your team. And I'm like, no, no, no, no, no, I already was a part of something that went that way.

Mm-hm.

That's not what we gonna do. But what if I would have been like, oh, let me get my money back, and then I don't go through the whole system to see all of the bad? Then when it's time for me to do what I'm doing now and helping so many people, I won't know what the bad is. And then that's how you don't put your team, your people, your clients in the best position because You don't know what's about to go left or be wrong because you never experienced the bad part. All you were looking for is the good. So when I spent that, when I invested that money, I stayed so I can see the good and the bad.

But do you believe that every person can have a digital offer?

100%.

How? Why?

Okay, so let's do an experiment right quick. Where are you from?

Russia.

Russia.

I'm a horrible person to experiment because I know too much. That's the problem.

Watch your words. Okay. Where are you from? Russia. Russia. How difficult was it for you to get acclimated to America? You couldn't get a green card, go through the process. Yeah. Tell me. Yeah, it's been difficult. Tell me. It was difficult. Okay, what was some of the problems?

Oh, the problems. I'm definitely getting the papers, getting used to the culture, finding. I mean, even finding Russian stores around. Okay. Um, getting a car, getting a driver's license, learning how to drive here.

I think we're creating an offer right now. Keep going. Okay.

Get an apartment. I mean, there's so many things.

Now let me ask you a question. How many people are going through the same thing that would pay you to skip everything you went through?

A lot.

Ball game. So now we put— I show you how to put it together. I give you the sales team. The marketing skills and how to communicate it. Offer. Boom.

Sold. So do you take equity?

I mean, no, not right now. I'm just— I'm allowing people to get their money. And, uh, yeah.

No, I'm just saying, can we do the equity instead of paying upfront?

Oh yeah, we could talk for sure. We could talk.

Do it, because I think that's been the biggest thing for me, like understanding. I know you've been in my ear about all of that, and I'm the person that needs to I need to get like confident in those things because I don't want to do something that I know is not going to work. And so I think I'm just getting to the point where, oh, I think I figured it out. And I think it just, it just, it's like enlightened me of, okay.

How do you, how do you get confidence in anything?

Um, you don't, you don't. But I'm just saying that I can't go and prove the concept or I can't go and do the offer because I don't have the experience of actually getting that done. I have an idea of how it can be done. done. So let me go do it first and then I can teach you. So of course, that's why now I'm, I'm literally about to start the series of how to get sponsored for a podcast because, and, and, you know, because I've been doing so much research and I literally yesterday was like, the light just went on because I came across this, this company where I can get the data because the most important thing is getting data, getting access to the people.

Yeah.

And so literally after doing, man, When I tell you I've talked to so many people, I've talked to so many businesses, I'm in conversations with certain networks, and even the biggest networks, like, sometimes they don't have that. They don't have like, yeah, they got the investors, they got some money, but they don't have access to what I need access to. And I said, if I can figure this out on my own without being signed to an agency or selling my soul to somebody where they're gonna control me, right, then this, this, this is the multi-million dollar industry Because then you look at Alex Cooper, she signed a $160 million contract. You look at Dave Portnoy, created his old Barstool Sports. You look at Charlamagne, you look at all these podcasters, they just released the numbers. Jay Shetty and Charlamagne and, you know, The Diary of CEO, $80 million a year. Yeah, it's good. $80 million. And I'm like, I'm not— yeah, okay, they're saying, one of my friends, he was like, how are you different than Manny? I'm like, but But that's the, that's the point. I am me and the conversations that I can have, they're my conversations. They're not going to be your conversations. They're not going to be conversations. I don't have to lower my standards down or just, just because you think that those things are going to go viral. I said, I'm, I'm tired of going viral. I don't want to go viral.

Right.

I want to be impactful. I'd much rather have 10 people, but they're going to show up to my live show and they're going to walk out and they're going to be the most inspired. And we had 135 people show up to the live show done in 10 days, right? Unheard of. In 10 days, you bring out 135 people in the building. We literally, we had a week to promote, right? And it was on a Saturday at 7 PM.

Yeah. And, and they had to get tickets.

And they had to get tickets. And it's also out of the city. Yeah. And there's a lot of events and there's a concert going on the same day. When people were walking out, every single person who stopped by to give me a hug or talk to me said, I'm inspired now. Now I feel like I can go into a podcast, or now I can do this and this and this. And I was like, Like, that was the most important thing to me, that now you touched the energy and now you became a part of this and we're just going to continue going.

Right.

Whether we did it right, whether we did it wrong. Yes, there's a lot of things that went wrong because we didn't have the time for it. And so it is what it is. Yes, I might have, you know, wasted a lot of money on certain things. So yes, I might have done some dumb— there's so many things that could have been better. But just the fact that even if it was like 5 people that got touched, Or that they got access to be on stage, be on camera, talk about their businesses, talk about their emotions, something, whatever they were talking about.

Right.

I was like, I gave them the platform.

So you said something powerful. You said impact.

And that's what I care for.

Right. And sometimes it takes us a while to understand the difference between impact and virality. Impact is much more important because virality is fleeting. It's going to go up and down. But once you have impact, That's not going anywhere. And then anything ancillary won't come, but anything that's for you will 100% be yours because of the impact that you're focused on from the heart and from the mind. Okay, I'm focusing on impact, right? If we earn some money from it, great. If it goes amazing, great. But if I change like the perspectives or inspire people, then that's what it's all about. Because the— how would I say it? The bottom line will be the more impact you have, the more creativity people will get from you, the more inspired they'll be, the more ability that you have to bring people to a place that they maybe wouldn't have got to if all they was like, they wasn't a part of what you brought to the table. So I already say, I always say, man, I learned that at probably maybe a very young age that if you focus on impact and stop looking at results all the time, That's when people attain the highest level of success, in my opinion. So I think that was great. What you just talked about is impact. So keep chasing impact.

Yeah, because I didn't— do you think I made any money from that show? I'm in the red big time, in the red. And that's okay because again, I had a friend who was in my ear and he was like, just don't do this. Just don't even do that because you were in the red. And I said, I mean, I might be in the red today, but 2 months from now, We're gonna sell the concept because now I got 135 people show up in 10 days. So imagine if I did it 2 months in advance, right? Imagine if I promoted it like a couple months in advance and then I had a right team behind me to promote that stuff.

Respect to whoever said that to you, but everybody isn't a dreamer. So when you have the dream, don't never let nobody tell you what you shouldn't do, right? Like, focus and lock in. That's how I've had so many people You know, say what you can't do, what you shouldn't do. And it's like, listen, once I have my mind made up and I feel that's what I'm supposed to do, win or lose, I'm standing on it. So I like that. That was good.

Yeah. And I feel like also it's the same thing with businesses, man. I feel like 3 businesses so far, people owe me money. Shit, I have a sponsor who owes me money. And I— and I— and somebody was like, oh, we're gonna chase the money down. I said, I don't want that. Let them, let them have it. It's not me who's going to chase it. It's God who's going to get it back. I don't, I don't need that money. Yeah, I did the work, right? I did everything that was promised, and it is what it is.

Right. In business, we're going to fail. Think about it from this perspective. Anybody that knows sports and baseball, right? Baseball players get paid hundreds of millions of dollars for batting .300, which means 3 out of 10 success rate. You follow what I'm saying? So if you're doing 10 things and you fail at 7, welcome to the world. Like, if all you got to do is hit 3, you only got to get lucky once or twice.

Literally.

Right? But you have to fail many times in order to get blessed and get lucky, right? So what's that quote? The harder I work, the luckier I get, right? So people that's telling you what not to do, they're not working that hard, so they're not going to get blessed or lucky. Like I said, respect to your God, but it just is what it is.

It's just that that verse is very funny because I'm like, you should not be the one talking. Yeah, yeah. You did not end up in the best places yourself. So it is what it is. But I love when people talk bad about me. I love that because it really sparks me to do more. I mean, I love the haters. Keep talking. Oh my God.

Please tell me what I can't do. I need to hear it. I need you to piss me off. I always say to myself, I'm like Jordan. I'm going to give you 27 to 30 every night just because I'm Jordan.

Mm-hmm.

But as soon as you start hating, as soon as you start lying and making up stuff and just trying to destroy my character, I'm going to give you 55 every time I see you with my eyes closed, and I'm not going to look at you. you, right? Because I'm a genuine— we are genuine souls. It's very few genuine souls on this earth. So I'm also a savage.

Oh yeah.

So if you hate or do something left to a genuine savage, you're in a bad place. Not because of what they're going to do to you, but the level of success that they're going to go after now. You should just leave me alone, because if you leave me alone, maybe I'll just give you 28. But once you start doing all that hating, I'm about to give you 55, 60, you know what I'm saying? And I'm gonna go to the next level. Like, so to your point, please hate on me. So if you don't like me, hate on me, please. I need it. It gives me, uh, it gives me energy.

And I want, I want you to feel a certain way about me. If you don't feel nothing about me, that's when I'm worried.

Yeah.

Because I want people to either like me or not. I want people to And especially if you talk about me, man, that's the best marketing I could possibly have. The more you talk about me, the further I'm gonna go.

Right, and then most of the times though, like if we really break it down, if it's 100 people, I mean, if it's like 2 people that's hating on you, there's 100 or 200 that love you. So haters just loud, that's all it is. It's not even a lot of them for real. So I don't really give them a lot of energy, but whenever I see it, I'm about to give you this work, right?

Mmhmm.

So I try to like, because our minds are structured for survival. So what does that mean? We're gonna pay attention to the negative a little bit more, right? It's not, our minds are not structured to make us happy. So the people that support us and love us, yeah, we notice it, but because we're focused and our minds are Built to make us survive, we're gonna give that survival, those little bit of haters, a lot more energy. So I've had to unlearn that as well, right? To understand, okay, my mind isn't structured for me to be happy, it's structured for me to survive. So let me unlearn that and say, okay, I need to structure my life on paying attention to the things that are best for me and not giving so much energy to the things that are less for me, if that makes sense.

Talk less. Oh, thank you. Finally, you start saying talk less instead of say less. That say less thing is like so annoying. Everywhere I go, I'm like, talk less, talk less. People don't understand what I'm saying. I'm like, just say talk less. Yeah, because I'm trying to embed that in their heads that this, this is, this is what's going to be the—

but that's a fact though. People talk too much. You need to talk less and do more.

What do you think about current state of dating?

I mean, to be honest with you, Um, that's like a real taboo statement, taboo conversation, and everybody talks about it. So I'll say a little bit about it, but we'll move forward. Um, women are hypergamous, right? Which means they would like to look up to their male, to their man, um, and they're going to seek the highest branch. Um, a male's job is to lead and be God-fearing. Uh, when it comes to, um, females that don't understand their value, then they limit themselves, and in turn, they limit them lives— their lives. Same thing when it comes to men. Um, if you don't understand your value as a male, which has very little to do with your money— some— but your internal being, if you don't understand those things, then you're going to limit yourself as well. So Um, like I said, that's a real taboo statement. I try not to even talk about it too much because we're on a whole different elevated frequency. I leave that for everybody else to talk about because, you know, I'm a certain type of individual. So my life is just way different. So that's what I say about that.

So you don't, you don't, if the most beautiful women approach you, you're like, no. For real?

Yeah, for sure. For sure.

Wow. How do you get to that level of I guess like going against the natural instincts.

Um, you're a fleshly being, so it don't matter if you're single, married, like a nobody, it don't matter who you are. Like, uh, if you are focused on anything outside of becoming your better self, then you're gonna come become subjected to what everybody is subjected to, which is fleshly desires, lust, etc. And all those things do is hold you back. So, um, it's not even— a person has to open themselves up to the lust and the desires, the fleshly desires, in order for them to take root. If you don't open yourself up to them, then it has no power. And that's the same thing as anything else, right? Underachievement, victimhood mentality— don't open yourself up to it, right? How do you not open yourself up to it? What are you watching? What are you listening to? What type of conversations are you having? If those things aren't a part of your everyday life, you won't be opened up to it. So, um, that's why I say people have— don't understand the level of accountability that they have over themselves, right? That as it pertains to what we just spoke about, your faith, you have much more accountability over yourself than you understand that you're supposed to have. Like everything that happens to you is your fault, good or bad.

That's true.

You know what I'm saying? It doesn't matter what it is. Everything that happens to you is your fault. So if you are underachieving financially, it's your fault because we live in the best country in the world, the most opportunity in the world. Figure it out, right? If you're struggling with, if you're consistently struggling with depression, you've some kind of way trauma bonded to that depression, you could do things to, you know, untrigger yourself with the depression. I can keep going on and on. Like, um, for an example, I used to listen to degenerate music all the time. You know what I'm saying?

Yeah.

What is that doing for me? Nothing. So if I don't— but if I keep listening to it, I'm gonna want to go turn up. I'm gonna want to go to You know what I'm saying? Miami, get the joints in a section. You know what I'm saying? Blow money, be an idiot, buy jewelry, buy stupid cars, all this silly stuff because of what I'm allowing in my ear gate and what I'm seeing, right? But if I want to get away from that type of behavior, and you can extrapolate this with anything, if I want to get away from that behavior, I have to change what I'm allowing myself to see. If I'm on social media, I have, I have the accountability and the responsibility to change what my feed looks like.

Mm-hmm.

It ain't up to social media to do it. It's up to me to do it, right? I have the accountability and responsibility to change what I listen to, to change what I watch, who I allow to talk to me, because this is my vessel. So if I want the best for my vessel, I have to take accountability and responsibility for everything that happens to me and understand that anything that happens to me, good or bad, is what? My fault.

Yeah, one time somebody told me because I went through a heartbreak. Like I was I was dealing with somebody, and then when we like we reconnected, and I remember we're on the phone. Oh no, we we met up, and then he said one thing I'm gonna tell you: Your emotions are not my responsibility.

Facts.

And at first it hurt the shit out of me because I was like. What? Like, but your actions are like, you know, the things that you do, they, they do, you know, not— but now it's up to me to make a choice. And I decided to stay and I decided to tolerate and whatever, whatever. But then it clicked. I was like, oh my God, my emotions are my responsibility. It's up to me to learn how to control it and how to, you know, in the right places, just, just sometimes you gotta shut up, right? Sometimes should speak up. And so that's why a lot of times, you know, So when conversations are going, if I don't know something, I'm gonna just sit there and listen, right? And even on the podcast, sometimes I'm gonna just— it's not that I don't have an opinion. It's like, well, I'm gonna let you— that's now your stage to speak, right? It's just my platform, but I control the room at the end of the day. Exactly. And it was the most beautiful thing ever that I heard from a man. And it was the first time ever a man told me that, that your emotions are not my responsibility.

Nor is your happiness.

Exactly. And I was like, wow, so it's everything is up to me.

Everything. See, that's what people don't understand, right? We, we try to say, God, please do every— do this for me. God, I need this to happen. God, take this out of my life. God, take this. Okay, there is some validity to that, but at the end of the day, you're the one that's going to have to do the work, right? So let's talk about your emotions or being happy. you're going to have to do the work of saying, okay, when this happens, my reaction needs to be this.

Yeah.

And then do it, right. If a guy is trying to stop drinking, for an example, like me when I stopped drinking, how do you make sure you never drink again? Okay, one, I have to make sure I control every environment that I go in, right. I'm not going to put myself in any environment that wants me to, you know, just like casually drink, right. Because I feel like A male that drinks too much is lowering his vibration in every area, in my opinion. I ain't say at all, but too much. But for me, it's like, no, I'm gonna just stop. So what did I have to do? I have to control every environment. Every time the opportunity come, I have to win.

Mm-hmm.

Because the temptation is gonna come. Whatever you're trying to get better at, it's coming. So if you have to— if you have an anger issue, the only way you know if you got better at your anger is when it's time for you to get angry.

Mm-hmm.

And you have to win, like, you got to win with those type of things. You got to win like 7 out of 10 times, and then you just keep stacking them W's, and eventually your anger is gone. Eventually your lust is gone. Eventually your wanting to be a part of certain situations, it leaves because you did the work. Because whenever you ask God for something, the first thing he's going to do is give you the opportunity to do what you asked for.

Test you out big time.

You know what I'm saying? So, that's why sometimes when I be praying, I'll be like, let me be careful before I ask for that. Because if I ask for that, you know, it takes certain things to get it. Like, I feel like— this is not a fact, this is a theory— I feel like because the world is so old, millions of years old, everything is a principle at the end of the day. Things are already set in place. You have to tap into what it takes to make that principle work for you. That's why some people that are in church, they'd be like, I'm going to church every day, and you know, I mean, I'm paying my tithes, I'm doing this, I'm doing that, and people out here not even in church, they don't love God, and they got all this money. Okay, well, how is your stewardship, bro? How do you handle your money, bro? What skill sets do you have, or do you just stick to your one skill set? Right now, let me— once you answer that question, then that's gonna tell you everything you need to know, because God ain't got nothing to do with money. It's principles, right?

Mm-hmm.

It's rules of the world already, or the universe, or whatever people wanna call it. You have to better your skills if you wanna make $1 million a year, $5 million a year. It's the only way. God ain't about to give that to you, 'cause you don't even know how to steward your own time already. Why would he give it to you? So you could just destroy it and become even more of a degenerate?

Like, facts. That is big facts. I have— oh my God, yes. It's, it's, it— there's so many things. There's so many things. I, man, I love it. I feel like we need to do a part 2 because—

Yeah, for sure.

We need to do— what is next for you? Are you gonna do a podcast? What are you doing?

Yeah, I'm about to start doing more YouTube. Um, this last year has been a lot of growth and a lot of understanding of the back end when it comes to this business, um, of, you know, content creation and social media, and I'm Forever learning.

Thank you for saying it's a business because I'm tired of people thinking that you just become a content creator, there's nothing that's behind it. No, it's a whole ecosystem that goes behind it, and it's not an easy job that people think.

It's huge, bro. Like, I would say probably over the last— let's see, January, February, March, April, May, June— so over the last 6 months, I've learned probably 3 years or 5 years worth of systems in the last 6 months because it's so much that goes into it. Like, you know, even from buying ads and your ROAS, uh, and then making sure you bring the other skill sets from other businesses into this with the sales teams, the closers, the growth operators. That's why I put the system together the way I put it together, because if you do not have these systems, you're not going to make $1, period.

Yeah, I, I, at first I thought I'm I'm just gonna, you know, but granted, I come from sales background, so I thought it was gonna just happen because that's what you see online. And when I started realizing it don't just happen, everybody's going and getting the opportunities because this is the same. I mean, it's, it's the same corporate. It's just, yeah, it's just now you are the owner, right?

And it's, see, it's a, it's a lot of opportunity in this industry, but there's no opportunity if you don't have anybody that's going to give you the game. Yeah.

For sure. And I actually, it was funny because I had to call my business mentor, my business mentor from my corporate world and somebody who was like super knowledgeable about AI. And he told me, he said, Les, if you thought that there is an easy way, it's the same hard working every single day. You got to put the work in. That's the only way you're going to make it.

It's the only way.

He was like, if you think that that's, if people think it's one episode a week and that's just like, what is she doing for the rest of her day? Oh, you build in every single thing, right? Building the systems, you reaching out Sponsors, you having conversations, just to edit the episode. I mean, to get the reels out, if people think that that's easy, man, it takes a lot of time.

Exactly. If you want a residual that can just come in without you doing anything, you're gonna have to do everything first. If you want to chill on the beach and say, you know, what the people be saying, oh, I just made $100,000, okay, you're gonna have to do an incredible amount of work first in order to get to the point where you can sit back and be like But then as soon as you do that, you better get back to it because as I teach my team all the time, it's always somebody that want to take your spot, bro. Always.

Yes.

Like in all of my stores, every business, I got a now hiring sign out 24/7, 365. They used to ask me like, bro, why you always got the— I let them call me bro. Bro, why you always got that sign out there like that? I said, bro, 'cause somebody always trying to take your spot. Well, what do you mean by that? I said, okay, Do you think that nobody would like to make the money that we make in these stores and just destroy me, bro? Like, do you not think that? Of course they would. They would, they would take me out in a heartbeat if they could, but they can't because I'm always operating with a sense of paranoia because it's always somebody that want to take your spot.

Mm-hmm.

So when you operate like that, then you put yourself in position to have the residual, et cetera, you have to be a savage and an ethical savage, right? In order to obtain whatever you're trying to obtain if it's large. If it's pretty basic and mediocre and you cool with that, be cool with that. Like some people, that's their life and it's good. I paid for a conference under Patrick Bet-David and he broke it down to me. He said, he said, bro, one of the things where you having an issue, this was what? 9 years ago. One, one reason why you're having an issue is because you're training all your people with your business motivation skill. What do you mean by that? He said, because you are a madness motivator. I said, what do you mean? Like, you're a madness teacher. I said, what do you mean? He's like, because if a person tell you you can't do something, that's when you go crazy. Like, but everybody don't come from the same lineage that you come from. Right? They don't come from hardship. Some of these people come from good families. So they might just be legacy mindset. So they might just want to see the great trajectory of the company. Another person might want to, you know, they just want to have a nice car. They want to live a good life. If you start talking to them with that madness stuff, you're going to lose them. Because I lost, I don't know, 150 employees over my career. It was because I was teaching them from my love, business love language, if you will, versus teaching them from theirs. That's where you get involved with them with the— when you— the exercise I told you, so I can be a flag carrier, so I can see how you are. What language do you like to speak? I'm not going to speak to you in this reg tone if that's not how you could take it. Sometimes I got to dumb it down. Hey bro, I understand, you know, it's okay, right? Because if I talk to him how I talk to my managers or the store operators, they may can't take that. But that's a learned lesson over time. So I don't know how we got there, but yeah.

Is it okay to move on?

Yeah.

It's okay. No, I'm just saying, like, as an employee— as an employer, is it okay for people that are like, I want to move on?

100%. Listen, I literally tell all my— everyone that I meet, like, I don't really meet all my employees no more. Right? Because I got a team to handle it. But I tell all of them, hey bro, if you don't got a business, you can't work for me. If you don't have your own business, you can't work for me because I don't want you working harder for me than you work for yourself, right? So I expect all of y'all to move on except for the people that I get equity within the company, right? So I—

Yeah.

All of the stores, they have 1 or 2 people that are Basically who run the locations. You guys are permanent. Y'all make X amount of dollars a year. You got equity in the company. This is what we doing, right? But anybody else, everybody gotta move on. This is not final destination for all of y'all. And it's okay. Your job is to come here, learn what you need to learn so you can elevate to go do what you wanna do, because everybody is not gonna be here forever.

You, I wish corporations would embed that mentality because it is Bananas! What's happening in the corporate world where people want to keep you in the same position? They will. They will do anything and everything from moving you upward. And why are you hiring people from the outside when you have amazing employees who are inside that you can just move up the ladder? Every single day I'm hearing, oh, we we we we we lost a sales manager. We're going to hire somebody from the outside. Why? You're going to lose three months on training that person. You don't know what they can do. You're gonna lose the money. You're gonna lose about $100,000 by doing that. Maybe even more depends on what the sales team is selling and how much money they're making. But it is so stupid to me that that's what they're doing. That's why I was like, I can't even be a part of this corporate world anymore because I don't agree with it, right? Why are you gonna put me in a position that you're gonna push me out versus promoting me and training me and actually making me somebody that is gonna be better? But again, that's, that's, I think it's not just And the communities that you're talking about, I think it's just an American mindset that it's a competition versus the collaboration. And if we were to learn how to collaborate, I think that we could have— we literally, the world could have been taken over.

Right, which some companies have that, but like some companies have that flag carrier mentality, but many companies started with a founder that had specific values and principles that they stood on and they lived on. And then they bring in other people that had no business experience and they just run business from a textbook. Right? And if you're ever gonna have real growth, you have to be the flag carrier for the main people. You have to do that because that's how your business stays forever. You look at Walmart, you look at Home Depot, all of these companies, specifically Home Depot, like they took like the lowest salary of almost everybody within the company to make sure the company grew. But who am I to speak on conglomerates? I'm just saying, The best way to handle business, family, friends, team is to be the flag carrier for them. Because if you— if people understand that you care about them, they'll do anything for you. You get what you want by default by helping them get what they want. And I learned that through a lot of trials and tribulations and, you know, paying for mentors. That's why when people want to learn from me, you gotta pay, bro, so you can take it serious, right? Because I'm gonna teach you. But if you my folks, like I was pre-social media, I got you. But you know, that's, that's a major thing when it comes to every genre in your life, man. Like, you gotta be the person that's genuine and wanna see your people win. Because as you were talking about, most people aren't like that. And if you don't wanna be most people, you're gonna have to do what most people don't do.

Mm-hmm. Yeah, because it's the, the, the, the most common thing that I hear is, I don't care. And I'm like, but I do, and I do, and I will not stop caring. Just because you don't care, it doesn't mean that I shouldn't care, right?

Because people— everybody doesn't have to be a savage to win. No, you can have genuine people and win at the highest level, and it's gonna last forever.

All right, this has been great. This has been amazing. I don't think I've ever had anything of a kind on Talk Less Hey man, I appreciate you for having me.

I'm gonna do this a lot, a lot more often. We're gonna do a round 2, 3, 4.

We're gonna definitely do a round 2.

I think people would want you back. Yeah, yeah, yeah. We got a lot more to talk about, you know what I'm saying? So if I ruffle anyone's feathers, just understand I do everything out of love, right? If I'm talking to you about something that's a bit challenging, like the culture and things like that, I do it out of love because I wanna see the best for the culture. If I talk about it and I make you upset, or if you love what I say, is always coming from a good space, um, and a good heart, man. And that's just what I always stood on. And, um, I appreciate you having me, Les.

Thank you. Well, you guys, let us know what you think. Comment, like, share, subscribe, and we'll see you in the next one. Bye!

Yes, sir!