Bernhard from the World Food Programme Innovation Accelerator explains how mixing for-profit startups, nonprofits, and internal teams creates cross-pollination. A team pivoted from vegan eggs to a nutritious snack bar for Africa by combining marketing expertise with nutrition knowledge.
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We've been experimenting with running like typically right now we're running programs that have like a mix of for profit startups and nonprofit startups or internal world food program teams. And because also we feel that in the startup program there's a cross pollinization that's going on between like, you know, sometimes this for profit startups, they may have better technology or they have maybe more marketing knowledge, whereas like sometimes the nonprofit innovations, they may have better understanding like what's life in a refugee camp or what's the life in a developing country. And so like is actually this actually is very useful in the benefit of each other. Also in the program when they're doing this Silicon Valley unicorn, there was actually just egg, so vegan egg. You, you probably know this and but it was, they didn't come to us with a vegan egg idea, but like it was like saying, hey, we want to use our marketing knowledge and our nutrition knowledge to produce a nutritious snack bar in Africa.