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In this coaching talk, Dallas Bragg challenges the notion that addiction only stems from overt childhood trauma, emphasizing that emotional neglect—such as abandonment or rejection wounds—constitutes a form of trauma that can fuel addictive behaviors. He explains how these wounds create core beliefs (e.g., "I am rejected" or "I am not enough") that manifest in relationships and perpetuate the addiction cycle, often leading to relapse as a self‑fulfilling confirmation of those beliefs. Bragg also clarifies his role as a coach rather than a therapist, stating he is not equipped to unpack deep trauma but can use the understanding of these wounds to help clients move forward and break the relapse pattern.

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