Dallas Bragg built a sobriety coaching business not to help others first, but to create structure for his own recovery. He turned his suffering into meaning through writing and service, designing a life where relapse becomes unlikely. He tells people stuck in relapse cycles to find purpose and fill the gaps with actions that make using not an option.
I started this sobriety coaching business from nothing, zero, just an idea, and now it has blossomed into a worldwide business. The reason I started it was not to help other men get sober. It was to help me set up my life in a way that prevented relapse and gave me a purpose, helped me to turn my suffering into something that had meaning. I was sending out tweets and reels and newsletters to no one. I was writing everything toward me. If you are stuck and cannot seem to stop relapsing, find a purpose. Find a way to transmute your suffering into light. Find a way to be of service to others. Find a way to set up your life so that relapse is not An option. Find the loopholes in your life and fill them with purpose.
