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In this short talk, Dallas Bragg explains shame as the internalized belief that a part of you is "wrong, ugly, or not enough," a message that typically originates from primary caregivers whose approval you crave. He describes how this belief leads to a psychological split—fragmenting the self—where the disowned part is turned against in order to protect the core self from further hurt. That split part, however, continues to act protectively, often driving behaviors like substance use to numb the painful shame. Bragg argues that lasting addiction recovery requires embracing and integrating this shamed part rather than fighting it, aligning both parts toward sobriety. He notes that this approach is taught in his one‑on‑one coaching program and invites viewers to comment or DM for more information.

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