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In this segment of his YouTube video, Dallas Bragg addresses a common question from his followers: why does sobriety often trigger an immediate relapse? He introduces the concept of an internal "alter ego" that embodies addictive behaviors. When a person begins to stay sober—by talking to Dallas, attending meetings, or simply accumulating sober time—this alter ego feels threatened because its existence has been sustained for years. Consequently, it reacts by pulling the individual back into relapse. Bragg explains that during early sobriety, the alter ego’s control is normal, and the person must undergo a metaphorical death and grieving process to lay the alter ego to rest. He promotes his free 28‑day "Reframing Relapse" course, which provides daily insights to help navigate this process.

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