8 Things I Learned from 7 Figure Agency Owners

Sup lads? Today we're going to talk about eight things I learned from seven figure agency owners. And the reason I learned it from these people is because they're all my clients and they're all inside client ascension. So if you want to get to this level at some point you should one, pay attention to this video and two, also join client Ascension. But let's get right into it. So we're going to talk about the time it took them to get there, what they're selling, who their clients are, how they convert clients, their offers, how they get their clients, how they market, how they sell. These are just observations that, that we came across on our Mastermind call. So we're going to get straight into this. And the first is that on average it took 1.5 years to hit 83k a month, which is about 1 mil a year. So this is the time in that exact business. Right. It's, it's, everybody did other peripheral stuff before that. Their time in business operating anything or selling anything hovered around three years. Right. Most people ran two to four businesses before the they were doing the one that they were actually successful at, which got to 83k a month of the 1 million year mark. So average time in business was about 3 years until they were able to do that 1 1/2 years on that particular business, that exact thing that got them to 83k a month. So next they're selling, they're all selling revenue generating services. So the context here is that these are all marketing agencies, consulting type companies, service based companies, right. And you'll, you have all different forms by which you can sell an offer to somebody. Every single one of them was selling their offer. Their offer had to do with generating more revenue for a client. And if it did not directly generate revenue for a client, they still positioned it as if it was right. So let me kind of explain that some people would be selling what is considered not a revenue generating service. They're still positioning it in such a fashion that directly translates to their clients making money. For instance, if you are a video editor, whether that's editing YouTube videos or creating promo videos, right. You still position that your videos directly result in new business at its speed, faster than they are already obtaining new clients. Right. So the function as to why somebody would purchase videos from you, a business would purchase video editing from you, is in order for the purpose of the video to fulfill the purpose better. No one's buying video editing unless it's to make more money. Like there would be absolutely no other function beyond the video besides that, like that's why they're buying videos in the first place. So all these people, all these guys who are selling something that kind of does kind of difficult to translate into them making more money. It's still positioned to explain and very clearly show them that yes, my videos will make you more money. Regardless of what you're going to do with the videos right now, you could argue there could be something like, oh my, my thing is like a time savings thing. If you're saving somebody time, you're saving the money. It's the same thing. And you have to position it in such a fashion like that every single person who's at these levels was doing exactly that. Their average CL client, the clients they work with, also makes about 1 million a year, right? The people they sell to are successful business owners. It is extremely difficult to take somebody with a small business, otherwise a bad business, just a shitty business, and get them results. As an agency owner or service provider, you can't save people. This is a complete reworking and this is especially difficult to conceptualize as a beginner because you don't know what a bad business looks like. You can't save people's businesses. You can only help winners win more. If you try to save people with the shitty business 100% of the time, it's not going to work. You need to learn how to delineate between somebody who is running a successful business and somebody who is running a shitty business who's trying to get you to save them. You can't work with those people. They almost never get results. So their average client that they even offer to work with in the first place ranges from 50k to 500k a month. It's, it's in that rate. Almost nobody is working with people who are below that. As an agency owner like a done for you service provider, this is a pretty good rule of thumb. Typically you don't want to work with people who are below this level. Anyone below, they're all bored. They have a shitty business, don't work with them. They all have 10 plus case studies, right? If you've watched some of my videos before, you have heard me say this time and time again. But your business grows in direct proportion to how much social proof you have. It's very easy way to visualize how this works, right? How many case studies you have. As this number goes up, the ease of signing the next client also goes up. For every additional new case study, you have piece of social proof showing of competence that you are in fact capable of delivering somebody tangible business results, the easier it is to acquire the next person. More case studies, easier, direct 100% correlation between. That's very simple, right? So every person reports the exact same thing. Nothing happens for so long, then you win all at once. And I coined that like two years ago on Twitter. A bunch of people say it now. So the speed by which your business grows will increase for every piece of social proof that reveals your competence and ability to drive tangible revenue driving activities for other people. That's how it works. Every human on the planet wants to put $1 in and get $2 out. And if you can't get clients, it's because the prospect doesn't believe you are capable of doing that. Right? All you're trying to do with social proof is show indisputable proof that you are in fact capable of turning $1 into two. If you have a difficult time getting clients because deeming you risky to work with, the more social proof you have, the more certainty you evoke upon everybody you speak to. Right? And when you're a beginner where you don't have this much, you're in that phase where it's super difficult to get clients because you don't have a case study. So it's like the chicken and the egg story. What comes first, the client or the case study? I have a video and then I'm going to leave it in the description below. You should watch it. So next, their offer evolved five to ten times what they originally thought they would be selling and who they thought they'd be selling it to morphed about 5 to 10 times. I'm not saying their core business activity changed 5 to 10 times. I'm NOT saying that they were selling cold email and then they started doing like ads. Like that's not what I'm saying. What I'm saying is that their main value proposition or pricing structure and person they were selling to morphed over time as they worked with more and more people. You will inevitably work with clients who suck. You will inevitably work with clients who you discover are impossible to get results for. Again, we were just talking about this earlier. Like as a beginner, it's difficult for you to delineate what a shitty business is. You will eventually work with the shitty business and you will then be capable of delineating what a shitty business is. You take this data, adapt your offer in business and run with the new positioning. Right? The most common of these evolutions of these 5 to 10 evolutions of all package size and pricing. Typically, after you get to 50k a month, you have two paths by which you can go down. This is, this is normally what happens is you're either going to go the rev share slash partnering route or you're going to go the productized service route. What do these mean? This means rev share partnering route means you're extremely exclusive with who you work work with. Like you really are not working with anyone who isn't an absolute 100 dream client, right? Heavy rev share. You're gonna make 90% of your money from the direct results you drive. It's more logistically intense. You do more stuff, right? You don't scale by getting new clients. You scale by doing a better job for the ones you already have. That's one avenue. The next avenue is a productized service route where you, you do the same thing every time for every person. You make all your money on fixed retainers, perhaps with a slight performance bonus, right? It's not logistically intense. You scale by getting new clients and introducing new offers, right? You scale this by getting more people, retaining them and introducing other kinds of peripheral offers. These can actually stack. You can, if you, if you're running something that's like productized service, you can ascend somebody to this and you just introduce the fact that you're going to do more things. For instance, if you're a lead generation agency, you're doing cold email with someone, it's very easy to upsell them. Ads also for lead generation, right? It's very also to, also easy to sell them. Making a vsl, making sales pages and email funnels based off the ads that you're sending. You see what I mean? It's very easy. And people who churn on this kind of thing, like if you churn somebody on this for some reason, you could also downsell them productized services. You could. Everyone, everyone wants to buy. Everyone, I promise you, everyone wants to buy. Everyone wants to put $1 in and get $2 out, right? Next. In the beginning, 90% of their clients came from outbound marketing. Cold email, right? When you're a beginner, it's likely that you do not have an audience. You have no network, you have no connections and you have no money. Therefore, the only feasible mechanism by which you can generate leads is by directly contacting people. This is called outbound marketing. And outbound marketing today is facilitated through typically three ways. Cold email, cold calling, cold DMs. I mean, you could argue you could do some direct mail shit, but that's a pain in the Ass. There's no reason to do that. So 90% of all their clients acquired by these guys was done. So cold outreach, either using cold email or cold DMs, that's what you do in the beginning. I have another video talking about this right here. You should watch this. The link to this document right here is also going to be in this description so you can get it. So once they got to the 50k a month mark or around that area, it started to morph into the following. So this is what everyone looked like, like all these seven figure business owners. This is what it looks like for them. It's about 10% ads, so 45% outbound, cold email and cold DMs is about 45% inbound content marketing referrals. This right here, outbound and inbound is what we focus on in Client Ascension. And the functional reason as to why that is because you don't have hundreds of thousands of dollars to spend and you don't have a team to facilitate getting 20, 30 clients a month. Like you think you want 20 to 30 clients a month. You can't handle 20 to 30 clients per month. You'd have a psychotic breakdown. You actually would. So you got to do this. It's very cheap to run this. So you should join Client Ascension next. They never turn off marketing. So what you see on the screen here is a fire hydrant. And what I want you to imagine is that you have some lead generation system, right? Say it's cold emails because you joined Client Ascension. You learned how to do that shit correctly. So imagine that you building out this system. It's like you, you have this wrench right here on top and you're pulling it like you're put all. And it's like the, it's the tightest, it's the tightest thing ever. Like you can't. And these are clients, the water is clients, it's money. You can't open the hydrant. So it's, you're doing it all day and then you go home, you're exhausted, you go to sleep, you come back the next day, you try to open the hydrant and like it's just a little bit coming out. It's not really too much, but you're so thirsty, right? And then the next day you come back, you do it again. And finally, finally you figure it out, you just bam, rip it open, it starts spewing. It's spewing water, right? That's money, that's clients, that's cash flow coming into your bank account. And then where you guys up. What you do is you start drinking the water. Finally you've been. You've been thirsty for days, and finally you get a drink and you're like, all right, I'm done. And then you close the fire hydrant. And then the next time you're thirsty because you close the fire hydrant, the next time you want to get a drink, you have to do the same for three days. Except in this case, it's not three days, it's three months. Because when you lose momentum in business, it's gone for a really long time. Don't lose the momentum. Don't do it. Like absolutely under no circumstance can you lose the momentum when it's there, you need to keep pushing. You can't turn it off. You don't close the fire hydrant. You start building a pool to house the water. That's what you do. And what I mean by pool is systems to manage the water. You start hiring people, you're building SOPs. That's what you do. And that's what we help you with in client ascension. One, we show you how to open the shit in the first place. And then two, we show you how to build a pool to hold it. And then shit gets so big, it's. You make the Grand Canyon out of this shit. And then the Hoover Dam on the Colorado river, that's. That's what's happening, right? Don't turn that shit off. Next, almost all their clients have been in their funnel for four to six months. So we're gonna talk about conversion cycles and sales cycles, right? This is where almost every single person below the 50k per month mark screws up. They have absolutely no sales systems in place to lose out on. 80% of the deals that get otherwise have because their lack thereof. To help you illustrate this, I'm going to delineate between conversion cycles and sales cycles. The conversion cycle can be defined as the point by which somebody first makes contact with you. Bam. At the point they realize you exist, they were exposed to you in some fashion. What is the differential between that exact point and the point that they buy? For these guys, it's 30 to 180 days. It's pretty evenly distributed throughout that. So half a year sales cycles. This is the point by which somebody first gets on the phone with you that engages in a direct sales conversation with you. This hovers between 30 to 60 days. So where you guys screw up is you have a lead gen system and a sales system and what you do is you start up a business, you do it for three weeks and then you quit. Or you try cold email for like 30 days. Unrealizing of the fact that almost all of your sales are going to come from following up over the course of six months, either through 1 sending more cold emails or 2 producing content on the Internet and occupying more human mental bandwidth by producing content out into the ether and getting people to watch it. This is where you're screwing up. You're not doing this. And sales cycle is you cold email someone, maybe they say yeah, yeah I'm interested in a call, you send them a calendarly link, they don't get to it because they forgot and then you just like write it off. Oh no, they weren't interested, they're lying. It's like no, you need to follow up. You need to have a system in place. All of you never get to this 50k a month mark because you don't facilitate the pushing of people down your funnel through content and follow up. All of you do like this is, this is like 90% of people who fail. You're just not doing this correctly. It's insane. Simply do it and simply join client Ascension and subscribe to me below. I love you, goodbye.