YouTube excerpt (Daniel Fazio) arguing that finding customers — sales and customer acquisition — constitutes the majority of running a company. Fazio criticizes cultural depictions of sales, stresses salespeople are highly paid because they perform the most important business function, and contrasts sales with fulfillment/back-end work.
80% of the work of running a company is finding customers for the fucking product. That's what running a company is. Have you ever seen these movies where, like, it depicts a sales team? Like it's a bunch of bros and they're like on yachts and shit. And then it's like, oh, like the back end it, dudes are sitting in an office and a little fucking slouch neck and just like losers and shit. Why is that? But why are the sales people, why are they paid so much money? Is because it's the most fucking important part of the entire business.
