Daniel FazioCo-Founder of Client Ascension & ListKit

Always create a good user experience

14 Feb 2023 · 1 min

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0:41

Short excerpt from a YouTube video (Daniel Fazio) describing growth and backend optimization strategies used for a client named Ascension. Fazio credits rigorous customer experience improvements, operational scaling (sales team expansion), and simplifying the offer (adding free software and scripts) for driving growth to ~$1M in the first year.

Questions this video answers

1 million (as stated: "hit 1 million its first year").

Started with one closer → then two → three → four → now six people on the sales team.

Chapters

So client Ascension hit 1 million its first year, right? And it went through chapters developing the offer and then just like pumping traffic into it. But then there's all the optimizations on the back end. So for instance, we had to get a setter, right, who would call the lead. We started with one closer and then it went to two and then it went to three and then it went to four and now there's six people on the sales team and it's adding more stuff to the offer, right? So now we give them the cold email software for free. We write their scripts for them, right? We just make it so stupidly simple for them to actually get results. And it's kind of what Jeff Bezos says, good customer experience, good customer experience over and over and over again. And that's how I've operated is just make sure all of my clients get results. And that is actually why it's grown so much.