Daniel FazioCo-Founder of Client Ascension & ListKit

Be the person to sophisticate your market

25 Jun 2023 · 0 min

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0:22

Daniel Fazio (speaker) explains a tactic for client ascension: position offers at the maximum level of market sophistication. He recommends crafting headlines and offers as explicit claims combined with a risk-reversal so they convert the most sophisticated prospects—i.e., go straight to the highest sophistication level rather than easing in.

So what I kind of do with client ascension when I was explaining to you is I have people make their stuff just straight to the most sophistication, maximum sophistication, where it's like your headline and your offer is specifically, it's a claim and a risk reversal, because that is what will convert the people at the highest max level of sophistication. So you might as well just go straight there.