Daniel Fazio explains that the single biggest factor for scaling a B2B client-based business is the quality of results delivered to clients. He argues that strong results produce word-of-mouth growth, enable case studies and customer interviews (e.g., Client Central), and are essential for sustainable scaling.
Biggest lesson I've learned in business is that the only, the only thing that ultimately comes down to really scaling something up is the quality of results that you're able to deliver for your clients if you're running like a B2B client based business. So you got to make sure that they get results, because what happens is you need to be able to scale solely off of word of mouth people. You got to really drive results, and you got to be able to make case studies. You got to be able to get your customers on interviews. Like, you got to do good enough of a job that they're comfortable and willing and want to jump on an interview and, like, throw it on YouTube. Which is exactly what we've done with client Central. We got a whole bunch of them now. I think that's it's, it's so important. Just make sure you actually get the results.
