What percentage of business does the speaker claim is making people find you?

Daniel FazioCo-Founder of Client Ascension & ListKit

Build it and they will come doesn't exist #shorts

5 Sept 2022 · 0 min

Watch on YouTube

0:22

A short YouTube clip by Daniel Fazio arguing that a good product alone won't attract customers—"build it and they will come" is false. He claims roughly 80% of business is making people find you and emphasizes that founders must actively choose and execute either outbound or inbound marketing to drive sales.

Questions this video answers

80% (as stated in the clip)

You know, there really is just a massive epidemic of people who think, I have a good business idea, so people are automatically going to find me. 80% of business is making people find you. Build it and they will come. Does not exist. The entirety of what you're going to be doing is finding people to purchase your things. Outbound marketing. Inbound marketing. Pick one of the two. There's no other option.