Case Study: He runs a 90k/mo YouTube content agency

All right, what's up everybody? Got my boy Samu here. He's in client ascension. If I'm correct, you run a content agency and for a really long time you were a freelancer, just kind of like screwing around with random little client projects that copped out. At a certain point you wanted to turn it into a proper agency, and then now you hit $94,000 in January.

Is all right, 100% correct.

I want to take this interview to kind of share with the audience everything you've learned and how you got to this point, how we helped you grow the business, so they can go to the link in the description and join AI Assisted Agency. So quick disclaimer for everybody. I'm not guaranteeing you make $94,000 in a month. According to the US Bureau of Labor Statistics, you have a higher probability of not getting results in your business than you do getting results. And you could be a complete idiot and screw everything up and literally do nothing at all and get literally dead zero results. Completely up to you. Trying to just give you as much information as possible to make sure that you could be equipped with the same info that successful people use. Real quick, could you walk us through what exactly it is you sell and who you sell it to?

So we are a YouTube content agency and we only work with B2B businesses. What we do is we handle the entire YouTube content creation process done for you. So set to these B2B companies, agencies and SaaS, companies mainly. And they only have to sit down, record the videos and we handle everything else. So everything from the strategy, the scripting, and just the behind the scenes stuff to then obviously the production stuff as well after they record. Then also handling the distribution side of things, helping them use these YouTube videos across all their other social sales process with the whole goal of actually generating leads for them from those YouTube videos. So that's kind of in a nutshell, what we do.

How difficult is it to learn how to do all of this?

Well, at the point where we are at the level of service that we provide and the complexity that we offer inside our service like the deliverables, is very complex.

When you first started, what was your offer then? It wasn't complex immediately out the gate, but you were still able to sign clients and make some money with it. Kind of walk us through how your offer has evolved from the time you were a freelancer until what it's turned into now and kind of like how that compares.

I was a normal freelance vid editor, so that was it, just editing videos Every type of video. But I slowly started to edit more and more YouTube videos. And that's how I kind of got into the space. Learn more and more about what makes good YouTube video. But that was like at the very beginning, I guess, like after a couple of months, maybe half a year if I remember correct, like that started to feel the urge of wanting to scale higher. So I was thinking of what should I do? And obviously the agency model was very appealing. So I started out and still I packaged myself as an agency, but I was still like a freelancer at the beginning I was still doing the work, but I was working as an agency. But then I slowly started to get more and more clients. At the beginning it was like low ticket clients without any real strategy. I kind of whipped up an offer based on reading Alex Homose's $100 million offer books. Looking back now, it wasn't really hitting anything, you know, based on what I know now, but it was like a bit of a package of YouTube, like thumbnails, editing descriptions, channel management, basic stuff. And that was what I started with as an agency owner and then like slow evolved into what I have now, which is just a fully comprehensive offer of everything B2B companies need when it comes to just creating long form YouTube videos. That's kind of how it evolved over the years.

Is it just you're making YouTube videos for them or is it like you're actually like building the funnels these YouTube videos are directing to as well? Like, how does that work?

What we start out with is just deep research and creating the content strategy. So that's number one. After that, once you have the actual video ideas created, the content strategy, we go into script writing. So script writing is a whole process. It's one of the biggest things of what we do. A lot of B2B companies have very complex niches and we have a lot of different systems of using the already existing content to write scripts in a way where they don't have to edit it, they don't have to literally do anything apart from just having it sitting down and recording it. After they record it, we first of all edit it, all of the videos, then create the thumbnails, then do the SEO for each of the videos we upload on their channel. So we also manage the channel itself. And then the third part that we also do, which not many of the YouTube agencies do, as far as I know, is just helping them redistribute these pieces of content. Our clients are heavy on LinkedIn because we are in the B2B space. So based on our packages we offer also just repurposing it into full on LinkedIn posts, into short videos that they put on LinkedIn as well into emails that they can send to their email list and just really helping them like make sure that they squeeze the most juice out of the YouTube videos as possible. We haven't yet gone into funnels and the back end stuff. We've just been fine with this sort of setup that we currently have. Most of our clients have that pot handle. That's kind of what we have for them.

How much do you charge for this?

Our retainers are right now between $3,000 and $6,000. So we could say it's relatively high ticket, although it obviously could be higher.

What determines whether it's 3,000 or $6,000 is just the amount of deliverables that they get.

Like how many videos, how many LinkedIn posts after those videos. So these sorts of stuff.

So when you were a freelancer, how much were you charging?

A couple hundred do dollars for like even more work? Two times the work that I would do now. I have a team now but like in terms of actual like number of videos that I was editing back then, a couple hundred dollars.

I think one of the integral things that obviously we teach inside of our program client ascension is how to charge substantially more money for your stuff. I just want to hear from you though and like your personal perspective. What's the difference between an offer where you can only charge a couple hundred dollars? It's like nothing at all versus one that you can charge $6,000 per month for.

I think two main things. Number one is just who you're selling it to. I think that's a huge one that most people overlook like who you're sell. I could be selling my services to a whole different group of people that would Never pay me $6,000 a month just because they are poor. They don't need what I sell. They are not qualified to get actual like usefulness from what I'm selling. So I get the value from it. But for the people that I'm selling it to, like B2B SaaS and service companies, agencies, they just get like so much value from it that it's a no brainer for them who are actually qualified. So that's number one. I think that was also a big part of why I was struggling because I didn't know who to sell to and I didn't really find that sort of pocket of the market that just received this really well. And the other Thing is, as you always mentioned, just stacking deliverables and complexity in your offer where it becomes logically unreasonable not to charge that much, if that makes sense. You always talk about this listing a fuck ton of shit that is like actually useful. So you're not just throwing stuff on the wall, you're just handling so much stuff that is gotta be high ticket

just so like the audience understands what I mean by that. One of the core things that makes it so that you can charge substantially more money isn't always just case studies and how many client results you have. That's obviously a component of it, but it's not the most important component of it. The most important component is what they literally receive as a deliverable inside of the offer. We call this deliverable stacking for inst. If you're a YouTube agency and all you say is, yeah, we script out or we make YouTube videos for you, it's like, okay, like what else? It's not dense if you list it out as like, we're gonna ideate this many different videos for you. We're gonna script out all these videos, we're gonna edit them, we're gonna post them, we're gonna put full transcriptions inside the description. We're gonna make promo emails to your email list for every single one. We're gonna make clips off of those and post them to YouTube Shorts and LinkedIn, Instagram, and then also link back to the YouTube video every time you do this. And then we're gonna make full email sequences of what was talked about inside the YouTub the deliverables. And then you present that as like a literal like line item list of what they're going to get when they work with you. You can charge just a completely substantial amount more money and it's like barely any additional work at all. It's just that like you're describing what it is that you actually do at all. That's the trick. That's what you do. Going back to like when you were first starting though, let's say your first three to five clients, what were you doing to get those clients? Like how did you sign them at all?

I was definitely outreach. That's what you guys are teaching. I 100% agree with it. Like at first you got to just reach out to people, get your name out there. But I activ like reaching out to people, starting conversations, however you do it. For me, I started with mass cold email, like at the very beginning of my agency journey, which was two years ago or something. Two and a half Years ago, I started out with cold email, got a couple of clients, then I like plateaued a bit. And then I started using the Dream 100 outreach. I've learned from someone else before I even joined, started using that. That was kind of the outreach method that I think originated from client ascension overall. And with that I got like a really big jump. It was so different from just mass cold email that like, for me as a YouTube agency, it just suited me very well. I was able to write free scripts, send it out to the right type of people. I was at like 4k a month or something, like 5k a month. And I went to like around 15k a month just based off of the Dream 100 that I was doing. So it was a really good job for me. Got my first bigger case studies, first real clients that were actually good businesses that I was able to like serve well. I was able to charge a decent amount. So that Dream 100 stuff was really like good for me at the beginning. Really like unlocked another level.

That's like the thing that we tell everyone you need to do, using AI to do as much of it as you possibly can. So you can make like a completely shit ton of them. But going back to like, okay, so you got up to like around like 15k a month around there. How were you getting clients after that? Up to ninety something thousand dollars a month. What's the main driver of getting clients right now?

Yeah, it's an interesting story. So I got up to like 18k just by using dream 100 and referrals. And after that what happened is I signed a bail client. So one of my clients referred another client and he was just an absolute giant in my space. He's very big on LinkedIn and, and what he does is he builds in public so he has a huge audience. He posts about who he's working with, what he does with his business. He's super open about it on LinkedIn. And what he started with me and we got sort of a deal is that he was just posting about me and our work together, like super openly, like what we were doing right from day one. And we just started like scanning him really fast on YouTube because he was starting from basically zero. Like he had just a shitty YouTube channel, but he was very big on LinkedIn. We started scanning him on YouTube at the same time he was posting about us. And that alone started just an insane amount of momentum, an insane amount of lead flow that I've never seen before in my life. It was crazy. It was all inbound so like, trust was also like very, very high. And that just started compounding. I also started signing other like big dogs in the space. Everyone started knowing my name. I started like stacking huge social proof with all of these people that in just a couple of months catapulted me from 18k to now like 94k, soon to be 100k plus. So it was pretty crazy.

What's funny is people will hear that and they're like, oh, well, I can't do that. And it's like, yeah, you can. You do Dream one outreach to somebody who's big. You go for the big dogs and then you sign them. And then that is just naturally what happens with bigger people. It just is. Like, for instance, I use AIM in for a lot of editing. And what happens when somebody asks me for an editor? I say, I use aiming like literally every single time. It's really just that simple. You do outreach to big clients and then big clients just know people. Like, they just do and then they refer you. That's just how that occurs at all. It's interesting. Somebody might think like, oh, you can't just do that. You can. That's just how it works.

What's funny as well is that the client that referred me this, well, client, I've been working with him at that point for like over a year. And I signed him originally as a Dream 100 client. Like textbook Dream 100. I sent out a free script to him. Like that was what I was doing. Free video offer. He took it, we created a free video. It was great. We started working together. He's been with me since for like over a year now. And he referred me this client a year after we started working together, he referred me this bad client. We started the whole thing. It just came down to like, the actions and just staying consistent. So like, yeah, that Dream 100 came to another referral. And as you said, like, people know people and after a while, like, if you do good work like that just compounds, there's no way you will be poor if you just call consistently. Just put in the right actions and do what works.

What are some things that when you join client essentially, obviously, like you're very active in there too, which is really good. There's a high correlation between people who are active and people who actually get results. I see that just personally on my coaching calls, it's the same people coming all the time and those people tend to be the ones who get results. Now with that said, what are some of the things that you did when you joined. That really drove some good results for you and some good momentum. If you could think any off the top of your head.

Yeah, I mean a big one was just restructuring my offer a little bit, especially at the beginning. I was attending almost all of your calls, which was good. I went like back and forth on the offer and I did a couple of like bigger changes. I bumped up the price a lot. When I got good momentum. I also just tweaked it to make it like more of an overall all around solution. I had like a decent offer joining in. I had kind of the fundamentals, but it still wasn't as it is right now. In one of our calls that I just like showed you my offer broke it down and you like gave me some suggestions about like pricing tiers, etc. So that was helpful for sure. The sales part of it was also. I attended a couple sales coaching calls that was also very helpful because I just started after that bail client started getting like a ton of sales calls. So I just needed to get better at it. Actually. I hired my ops manager from Client Ascension. He's my key player right now. Not directly from Client Ascension, but a guy from Client Ascension who saw my message there, referred their client to me. So that was cool as well. Just overall like the offer, the sales part and then like finding those manager. Those are like definitely big, big divers.

Obviously as you get substantially larger, like you need to entirely restructure this business. Can't just be like how it was when you were a freelancer. How have you kind of built this out to manage this many clients making over $90,000 a month. What's kind of like the fulfill look like? How much is AI involved? You have team members, what do they do? How is all that structured?

I have an ops manager, as I said, who is handling all of the clients. I still have to be there, help him here and there, but like he's taking a lot of weight off my shoulders. Apart from that, I also have just a big team of editors. Obviously we are like a video agency. So we just have like over 15 editors at this point, maybe over 20. And we have to like manage that as well. But my OS manager keeps track of it. We have everything in airtable, so that's a very good system we have built out which is very helpful. And then we manage the communication in Slack in terms of AI, it has a very big part in the scripting process. Just use a ton of AI in the scripting part. It's still something where we just pay like a Lot of attention to the scripting quality. So it's not like we push a button and just spits out scripts. There's a lot of back and forth. But like, without AI, it would be literally impossible to like handle over 30 clients, which we have now. So that's a big part of the scripting, somewhat of an ideation process as well, but mainly the scripting. I had a script writer who was helping me, which I'm now I'm like looking for a new one. It's something that I'm definitely looking for because right now my operations, because of that, because I have to do still like the script writing using AI, it's still something him for like 30 clients. It just takes a lot of my time right now. So I'm looking to hire someone for that right now, which I'm in the process of. So that should be ready soon. And apart from that, it will be like really handled because yeah, with 30 clients and editors, ops manager and a scriptwriter, we are like easily managing it because, you know, AI is helping a lot. Our systems are helping a lot. And I even have one guy who is building AI agents for us right now. He's building an ops manager agent for us using like cloth code and stuff. There's just like a ton of opportunity there. Funny enough, that guy is also inclined ascension. There's just so many like connections that come from client ascension.

Did you need to have any changes in your mindset in order to be able to get to this level? Like, if you could talk a little bit about that, did you feel like you had any mindset blockages before that needed to get resolved in order to get here? Like, I'd love to hear your take on that.

Yeah, for sure. So I think one of the biggest ones were like, overall, just the speed that you can scale. I really thought that it will be slower and it will be like a very hard process going like this and this and like very little improvements over time. Just like realize now that it's more like just when it hits, it just skyrockets and you have to like really be there for those opportunities. That was a big one. Also, like for pricing, just seeing like what you recommend charging, how much others are charging for certain stuff. And overall, like it broke a limiting belief of how much I can charge. And that combined with finding the right type of people that I can sell to just really help me just make more money. The VINs helps like the VIN's channel. That's the channel that I always go through. Whatever happens is just Looking at like, what other guys are doing, and especially when I was at like, lower revenue levels still at the beginning of joining, it was like, very cool to see guys doing bigger numbers. That was very, like, encouraging as well. I mean, I'm currently in Bali just for like, vacation. I'm originally in Hungary. I'm from Hungary and based there as well.

So like, back home you're like, rich?

Yeah, I mean, we can say that.

Yeah. Very humble. The purchasing power parody there is like absurdly good when you're earning in US Dollars. Yeah.

Yeah. I mean, not gonna lie, it's pretty crazy. Yeah.

How has your life changed? Because, like, you were just freelancing, making like in profit, like, I mean, barely anything at all at that point. But now it's like you're like making really good money. What changed about your life? Like, what are you able to do

now two to three years ago? Or like three years ago when I was like, still freelancing, as you said? I mean, I was still in high school, so I was happy that I was making some money. But like, like it was obviously nothing substantial. It was like, still cool. And it kind of got me some opportunities that other kids didn't have in, you know, high school. Just making my own money. But like, yeah, after that, once I started the agency started scaling to like 5, 10k, it was definitely something very like Hungary. I was able to like kind of afford nicer things, look at the price tag less a little bit. But it was still like nothing crazy. 10, 15k per month. that point I really started to be a bit more chill about overall living and being like very certain that I have like every expense covered. I don't have to really like worry about the day to day stuff, what I want to do there in Hungary, because it's like fucking cheap. And then like once I started like just scaling from like 18k to 90k once I hit these revenue numbers, now I'm like, okay, I have to think about how do I manage this money, what I do about taxes to not have to pay a bunch of money, what I do about investments. So there's a little bit of like hassle that goes into this. But it's like I've always wanted to get rich. I want to get a lot more rich. Not complaining or anything. It's crazy. Like what it provides, the lifestyle. Like I'm here in Bali in like a villa with like two other business owners where I can travel wherever I want. I just basically can do most of the things that I ever wanted.

Is That a cool feeling. It's been like eight years. I've like had money for seven, eight years now, so I forgot what it was like to like feel that for the first time. But you're like feeling that for the first time. It's kind of like such a turbocharged level of elation. You're like, holy, I'm rich. Like I can do literally anything I want. It's so fun. And then what happens over time? And you'll obviously see this. You'll chase that feeling forever. And the only way to ever feel it again is to make more and more and more and more and more money. Like it may seem like $90,000 in a month, which I'm sure is for you is something like $50,000 a month in profit or something like that. You'll find that like now you need to make $100,000 profit and then you have to do 150 and then you have to do 200. It just keeps going up. Each like step up. It's a wholly different life. You start to experience. And then like you obviously want to invest your money and save it. And then like, if the market's doing well, then you're also making money over there. And it's like, whoa, holy fuck. This is just like, it's completely absurd. It's like a really fun journey to be on over the course of a very long time.

Definitely excited for this.

If you were to talk to someone who's they're doing like freelance shit or they really haven't even started and they're watching this video or they just make like substantially less money than you. What are some like really important tips or like things that, that you would tell people that they need to understand in order to get to where you are.

The foundation, I would say for sure. Just like, don't stop. It's like I had like a lot of moments where I could like easily have stopped. It was a bunch of things weren't like going right at various points in the journey. I could have easily sucked. And if I were to do that, like nothing else would matter. So like, I think that's kind of the number one thing. And like, if people have that, like it's hard to fuck up, like after certain time they will figure it out if they have the motivation and just don't stop. Apart from that, I think for service based businesses and all of that stuff, the biggest thing is just doing good work in a way where you're conscious about who you're attracting and who you're like, work for and like, with doing good work for them. Because, like, my whole key was sure, I was doing the dream manager, I was doing everything, but I was doing good work. That eventually was what led me to like, that referral to then like more referrals and then like this whole sort of domino effect. So I think it's a big cheat code. Overall, just, like, do very good work, especially in like, one niche. And if you can do that and just do the right inputs at the beginning, outreach, dream orange, cold email, whatever, then as you, like, scale more and more, you look into, like, other stuff and just scale from there. No reason why you can't make it and just scale to the moon. At least that's what I saw. So, yeah, that's what I was saying.

All right. I appreciate you coming on, brother, sharing everything with us. If you're watching this and you want to connect with Simon, I'm going to leave his links in the description. You can check those out. And if you want to start your own AI assisted agency where we will show you what to sell, who to sell it to, how to get clients and how to fulfill for those clients with AI, that'll be the first link in the description. You go check that out. Thanks so much for coming on, bro. I appreciate it.

I appreciate you, brother.