Case Study: He signed 21k/mo in 6 weeks

What's up, everybody? I got Ansh here and he is in the AI-assisted agency. And if I'm correct, confirm this for me. You joined at $8,500 a month already, so you already had a business and then in 6 weeks you hit $30K a month. So you added $21,500 in 6 weeks by working with us. Is that right?

Yeah, that's right.

The point of this video is to walk through with Ansh like what he's doing and how he actually was able to achieve that. But if you're watching this, I'm not claiming that you're going to get those kinds of results. The probability that you make any money at all is very low. So you could totally screw everything up, make absolutely absolutely $0. So I'm not promising you get any kind of result. Could you let everyone know, what are you selling? What are you selling and who are you selling it to?

Yeah, so we work with primarily like direct-to-consumer consumer packaged goods brands by helping them grow on TikTok Shop. So just by coaching their creators, essentially getting more posts for them that leads to more revenue.

Nice. How'd you get into that?

I always did random side hustles ever since I was young, so one thing led to the other. I became like a TikTok Shop affiliate right when the platform launched, and then it was just super inconsistent income. So then got into the brand side of things, took a little bit of an income hit, but then signed a big brand within like 6 months. And then from there, like things kind of skyrocketed.

So when you first joined, when you were at $8,500 a month, how long were you stuck there? And like, what compelled you to join our stuff, to join AI Assisted Agency?

I wasn't necessarily stuck. It was just that like I hit that number and then I knew like, okay, I have something here and I want to like grow it into something more. Beforehand, it was super inconsistent. I would just have a couple clients. I didn't really do anything with them. I'll just like do the work and like I didn't even try to grow at all. And then I signed another one. I was like, okay, I should probably try to like focus and like turn this into an actual agency that, you know, has good work and I can get more clients and just grow it out more. And so I've known about CA for a while. And so I was like, okay, this is probably the thing I should like pull the trigger on.

That's actually an insane— $21,500 added in 6 weeks is actually crazy. And you're, you're in school still. You'll be going back and forth. You're like in class or something. Yeah, I know.

I just got back from spring break, so I'm a sophomore right now and I have a midterm in like an hour.

So that's funny. Yeah, good stuff, bro. What did you do to go from $8,500 to $30,000 in 6 weeks? What happened after you join?

So when I joined, I think it was super helpful that they outlined the exact things I needed to get done. So one really important one was outreach. Like I mentioned before, when I had these clients, I wasn't really doing anything with them. Some of the brands that I had were like really big name brands. And so I just had them, was just doing the work and we're just kind of coasting at like $4K a month for a while. And then I was like, okay, you know what? I signed a third client. Like I mentioned before, I wanted to take things off. And then what was really helpful was having first Dream 100 was something that really took things to the next level. So with the student success coach came up with a good Dream 100 I could send brands that converted really well, came with some really good messaging and my cold emails, taking the student angle essentially and just name dropping the brands that I've worked with. And then I think that's what really took things to the next level because the outreach converted really well. I had like a good offer, something that was unique, and that got some pretty big names to bite.

Do you know the numbers of your outreach, like the response rates and whatnot off the top of your head?

I literally just had like the business help on it like a week ago. I know like when I had like the sales calls, my like closing rate was like super high because I had like good results from the brands that I work with. I think my close rates were like above 80%. So then that's where I started bumping up price. Now, in terms of response rates, I also just sent a wave of them recently, but I think it was like 5 or 6% response rates, something like that.

Oh, it's good. How do you run the sales process? You're young and a lot of people starting when they're young, they're like super scared of sales calls. So like, what was your kind of thought process around that?

I think I used to also be pretty scared of it. Like I would just like watch like a Hormozy video on how to close, like right before the call. I don't know, it's just like reps. I think like I just sent out more messages and kept getting more book calls. And then I don't know, I just have like a pretty good process in place where I would just have like a few questions I wanted to ask them, just walk through the exact process. The Dream 100 100 that I sent before really helped with this because they kind of knew exactly what I do. And so then on the call, I just like further reinforced it and just show results from it. And then from there, it ended up being like a pretty easy close from there because it's something that all the brands wanted.

You're very unique in that you don't really overthink stuff too much. You kind of just like do. Most people aren't like that. They overthink and think and think and think, and they're scared. They let fear take over and whatnot. I don't know if you have a thought process around this, or could you walk through kind of how you think about that and like why you just seem to just get it? Per se?

That was definitely me. So like, once again, before CA, I was super slow. I just coasted at the same place because I didn't care about growing. And so I kind of just realized, and I've always heard like people always say like, take action fast, you know, iterate fast, learn what works, fail quickly. But I just never really took that advice. And so I think it's like when you can first realize that and then when you actually start implementing, you'll start to see some quick wins. So ever since I joined like CA, I realized I need to move like 20 times faster. And I think for me, it was like the reason I wasn't moving fast was because I didn't have like a clear path in front of me. And so once I figured out what that clear path was, like, okay, I need to send outreach, I need to make sure that I'm signing, or I have like a goal of like what revenue goal I want to hit in like 6 months or whatever. And I know that I have to like lock down these like operational things. Then became very clear in my mind of like, okay, here are the things I need to work on. Let me like go as fast as possible to like solve them. So I think like having a clear kind of pathway of like what you need to get done is something that really helped me a lot.

You've developed what your goal is, like you've decided what your goal is, and then you just backtrack the math to understand that I'm going to need to have this many clients, so therefore I'm going to need this many sales calls and I need to send this much outreach. Is that basically all you did? Yeah, basically.

I didn't go into like the nitty-gritty of like the exact numbers per se, but like I kind of just worked my way from there. I was like, okay, so I need to make sure that I'm like doing the outreach. I need to make sure that I'm booking these sales calls. I need to make sure that I'm handling fulfillment and all that kind of thing.

What do you think was your biggest bottleneck before that you've recently solved that's kind of allowed you to start pushing up here?

Yeah, I would say probably client acquisition. It was just that I just didn't know how to get more clients. So just be like one random day I just felt like sending some cold emails and then I did and I'd sign like one brand, but it was nothing really consistent. So I think like once I learned exactly like, okay, here's like the Dream 100 I'm going to send out to brands, like what is the value offering going to give them? And then locking down like which brands I want to reach out to and like how consistently, that's when things really helped me ramp up.

Do you have like a schedule around that? Is it like I send this many per day or like how do you go about that?

TikTok Shop is a little bit harder because you have to figure out what brands are already on the platform for at least my offer. And so what I would do then is I would spend a few hours to just go through the platform and just make a list as like as many brands as possible. And I'll just cross-check that, okay, I can like actually find the people who work there because a lot of brands on Shop are just random like Chinese brands that like you don't even know who owns this brand. I would like come up with that list and then basically every day I'll trying to outreach at least 2 brands, outreach to like everyone in their marketing department. And so I've gone on calls with like founders of brands like, hey, you like message like all of my team. And I was like, yeah, I know. I message literally every single person in their marketing department. Some days I'll do more if I have more time. Otherwise I keep it like benchmark at 2 brands. And I think now what we've been talking about with like my student success coach too is like getting a VA that can just like kind of handle that whole process so I can focus on more of like the fulfillment side and like building out proper systems.

Yeah, we're trying to build something that does it automatically with Claude Code, but you're interfacing with TikTok and it may or may not let you do that. I saw something interesting for outreach and to create creators at least on Instagram because Meta owns Manus. I could have it find you Instagram creators at least. So it'd be interesting if you could somehow find a way to scrape it on TikTok. I'm sure there's some way, but that also accomplishes the task of just hiring a VA.

That's interesting about the Manus thing. That's actually kind of cool. I definitely want to actually take a look at that because if there's something like that with like TikTok, that would actually be pretty insane.

So now that you're at $30K a month, what do you believe the bottleneck is now?

Yeah, I think the main bottleneck for me probably is mostly like hiring. So I think like when I have like these original brands, like we're delivering really good results for them and we take them on. I essentially have like a creator manager who works for me that takes on these brands. He's a former TikTok shop creator himself, really good at what he does. He's done like a million plus in like revenue driven for brands. And so he goes in and like coaches all these different creators for all these various brands. Basically going forward, I'll need to find like multiple more of him. That's kind of where like I've been going through the process right now till I get like a second creator manager. So I've been like interviewing some people, trying to figure out if they would be a good fit. So I think like that's kind of where the main bottleneck I'd say is lying in the coming days at least.

How are you going about finding that? His friends.

So because he's like already a creator and he was like at one point maybe the biggest creator in the space, He has a lot of connections. That was one thing. And then also just for me working with these various brands, I have connections to other creators through there. So those are kind of like the two main avenues.

How many sales calls are you doing a day right now or a week?

A week? It tends to be like 3 sales calls a week, something like that. 3 or 4.

And you're closing almost every single one of them.

Yeah. At first it was like I had like literally 100% close rate and then I started bumping up prices a little bit and then I just probably had so many non-qualified brands that were in there too. So I dropped the numbers down.

So in terms of fulfilling for clients, have you signed a client so far who you found who is like impossible to fulfill for where it's like, oh, I shouldn't have signed that person. And now, like, you understand that you should reject those kinds of clients? Anything going on like that?

Thankfully not yet. I mean, I did have one client that messaged us like 4 or 5 times a day on Slack just asking for updates on things. And so I go on a call with them and we kind of made things clear on like how expectations should look like. And then from there I haven't really had any issue. But no, I haven't thankfully dealt with any clients like that.

Have you ever tried to sell another agency service that wasn't this offer?

Yeah.

Yeah. How does that compare? Because you, you have a winning offer. It's very clear that there's demand for this offer. How does that compare to the other thing that you were trying to sell?

I mean, right now it's a lot easier, but over the summer I would just jump from my business model to business model. And so like one day I was like consulting for people on like how to grow their Instagrams. I was like doing outreach because I watched like some of like the free Dream 100 videos of like Client Ascension on YouTube. And so I was like doing that for a while, quit after like a week, didn't really see any responses, so I quit. I saw people talk about like growth operating and being like the things, and I jumped to that and like I had no experience and just started doing outreach for that. Didn't see any results either. It wasn't until signed my first TikTok shop brand, like, purely by coincidence that things— I started to lock in on that offer.

Dude, it's just a different world when you have a winning offer versus when you don't. Just everything is so much easier. Just life is the best.

It's like when I was doing the Instagram stuff, I realized I was like, these dudes are probably going to pitch like 50 times a day for the same exact thing. And yeah, no, they are.

You're in college and like, I'm sure you got like a squad of friends you hang out with. Do they also do online money stuff?

So I go to Duke. Duke. So like, as you can imagine, it's like super traditional. So all my friends are going into like investment banking, like software engineering, consulting, like all that stuff.

It's probably funny because you're like rich, you have like hella money as a dude in college right now. Is that like— what'd you go do for spring break?

I actually worked and then I went to Texas to meet clients, basically.

Yeah, all right, that's, you know, you got to do what you got to do. It's probably funny, you could probably like pretty much do anything you want.

It's a lot more fulfilling. Like academics were like a really big focus for me like all throughout my life, and I think now is like the point where definitely business is a lot more focused. Like having conversations my parents were like, I tell them and they know, they're like, okay, all you have to do is just like pass your classes. Like you don't have to like get A's in all of them. Like it's fine if you get like C's, like that's chill. Just make sure you just pass them at least. So that kind of conversation has been kind of interesting. It's like a big shift that's happened now. But honestly, I prefer this 50 times more.

Yeah, it's so dope. Have you done anything with your money yet?

No.

I never really did either.

I just invest it all. First I kept it in like a savings account and then I met this like one really big agency owner and he was like, what do you do with your money? And I was like, you're not going to like this answer, but like it sits in a savings account. He's like, yeah, dude, like don't be stupid. Like go put that and like invest in like the S&P and I was like, okay.

Yeah, most of my money's in the S&P. Have you ever played with a compound interest calculator?

Yeah, I did. I think I watched one of your videos when I first joined CA and I was like playing around with it and I was like, shit.

I got one in there. And then also go watch the one I just posted on YouTube, my plan to be worth $100 million. Dude, you'll find that even just the amount of money you're making now, you have like $100 million by the time you're like 50-something. It's completely insane.

If you run the math, that's like how it turns out.

Yeah, like actually. Yeah, it's crazy.

Yeah, I need to watch that video.

It's really simple because you got a good offer. I think what's interesting is if you're just very consistent with sending outreach, hiring people, keeping your margin high, and focusing on profitability, you will grow this company very steadily and cleanly and just stable. You'll at some point be making $30K a month profit, $40K, $50K, $60K, $100K a month profit. I don't know how long it'll take you to get there, maybe like a year or so, maybe 2 years. If you just stay away from doing really stupid stuff, you will very consistently just grow your take-home income every month or every quarter. And if you just invest it and you don't lose money by buying a bunch of stupid stuff, then you will just be so stupidly rich. What are you, like 20 or 21?

19.

You'll be like 30 and you'll have like $6, $7, $8 million or something. It's just gonna be like completely insane. Like, dude, you could legitimately be like 45 years old and have like $100 million. It's very basic compound interest if you're just very steady. I think it's super important even with the agency to understand that, like, if you just focus on keeping it profitable and keeping it growing steadily, you don't have to try to double your business every month. Like, you can double your business when it's really, really tiny. Like, obviously you went from $8,500 to $30,000 in 6 weeks. That makes sense when you're that small, right? But increasing your MRR $20,000 a month when you're at $200,000 a month is only 10%. It's nothing at all. Just think about the number going up steadily. As long as that is occurring and you're profitable, then you can run a very clean, stable business.

I still wanted to ask you one thing because I've talked to like different agency owners. I think like Logan was one. Logan was talking about how like he has like only a small handful of clients and like each one he's on a revenue share with and he gets paid like really handsomely with just a few. And then I know obviously there's other agency owners that like have hundreds of clients, let's say, and they all charge like retainer and build the systems for that. I was like curious, like for me right now I just charge like flat fee per month. And so the only way I scale is like going the second route of like getting more clients essentially. So what are your kind of thoughts on that?

Normally as time goes on, you have to pick one avenue and go fully into that one avenue. YouStrike is the one that might be the rev share type one where you try to make like $30,000, $40,000, $50,000, $100,000 a month per client. You normally do that when what you're selling is capable of making a profound amount of money in the first place. So you sell like cold email as a service. That's very difficult to do. Like if you want to make $100,000 a month for a client, you got to make the client $1,000,000. You're just not going to make a client $1,000,000. $1,000 coding, like, you're not going to do that. But if you do some, like, insanely giant influencer marketing campaigns where they also get all the ad creatives and they can run them as ad creatives, it's a whole, like, dense kind of operation where, like, it legitimately makes these people many millions of dollars, then you can do that. You normally want to be getting compensated about 10% of what you generate for somebody. So, like, if you're out here charging, like, $3K a month or $4K a month and the client makes, like, $1 million, that's a bit of an issue. You have room to charge significantly more money, but particularly in the performance area, then you'll start being picky with the kinds of clients you sign. You're just not going to work with anyone who can't easily just make $1 million. You know what I mean? It's just, why am I going to even bother? It's not worth it.

With my creator managers, like ideally I have them all like flat fee per month, like per brand that they work with. I wanted to ideally have some type of situation where I have like the revenue share and I can give them like a percentage of each brand that they work on. And then that'll make things clear for me too, where I'm like, okay, I can really see the performance per creator manager. But the only reason why I'm a little hesitant to do revenue shares is because with the offer that I have, it's like kind of hard to fully track the exact results. What we do to track it is we use the software that's not necessarily built for the exact offer that we have. And so that gives us a pretty good estimate. But then I don't know if I would be fully comfortable taking a revenue share of that if I know that it's not 100% from the—

Yeah, that's just got to be a negotiation you do with a client. You just relay that to them, like there's this problem with it, yada yada. And then you just come to some percent on some measurement that you agree with.

I probably have to think about that more then. Yeah.

Imagine you got one of your college buddies.

They're like, hey, how do I get into this online agency type thing?

And they're trying to build something successful like you, like, what would you say is the most important thing to focus on to get to your level?

First is like trying a lot of different things. So I think like, yes, even though I did jump from business model to business model, which was definitely a bad thing, I think like it let me at least get my hands kind of dirty with some different things and I could kind of see what's out there. And so I think just like experimenting, just like in different online money stuff, like looking into it, spending hours just like reading more into it, seeing other businesses that people are running and then just trying to get hands-on with it is helpful. And then once from there, like you identify like, okay, maybe I signed my first client or maybe I got a few leads for like this one thing, just like really going all in on that and just like focusing just on that was super important. And so for me personally, like when I kept jumping from business model to business model and then eventually I signed my first like TikTok shop client, funny enough, I wrote a contract to myself saying that like I'm going to stick with this because I just struggled so much with jumping from one thing to the next. I went like 6 months or like 7 months like after that where I didn't have like another brand and then I finally got another brand. And then from there, that's when things scaled. So like that's what I did personally, but just like finding a way to like hold yourself accountable to like stick with it. Stick with one thing, I think was really helpful for me. Yeah. Nice. Good stuff, bro.

I appreciate you coming on. Anybody watching this, if you want to connect with Anto, I'll leave some links in the description. You can go check them out.