Case Study: How George Hit $100,000/mo inside Client Ascension & Olympia

What's up, everybody? Got George. Here he is in our program. Olympia and George, quick question. When we started working together, what was your monthly revenue and what did you hit last month after being inside that program?

So when I started with Client Ascension, I was at 50,000amonth in revenue. Within Client Ascension, I grew to 70,000amonth in revenue, in which case I upgraded to Olympia. And then within Olympia, I grew to 98.2 thousand as of last month.

Sweet. Awesome. And what does your business actually do?

So I run a business called Extension E Comm. We're an Amazon consulting agency. So we basically, basically come in and run Amazon businesses. We have 47 under management and we do PPC, SEO, catalog management, creative strategy, reporting, et cetera.

Good stuff.

I want to know just so the.

Audience understands too, because you came in at 50k a month, assume again you're back as that person who is making 50k a month. What bottlenecks or problems did you have that were stopping you from growing before joining the program? And like, how did we help you solve it?

Yeah, so great question. So prior to joining, when I was around 50,000, it was a couple of things. First and foremost was on the fulfill side, which sounds different than what a lot of people mention in these calls, but you have coaching calls with Andre. And on the fulfillment side, I was just doing way too much to unlock my time on the marketing and sales side. So through those weekly calls, figuring out who do I need to hire, how do I train them, how do I operationalize? All of that was one aspect. And then the other aspect was unless I was getting people from like a referral, either a client or somebody I knew I wasn't getting a lot in. So for that perspective, I was trying to work on my cold email to get more leads. So that was initially the problems I was trying to solve. Both of those got resolved, grew to 70,000, then 70,000 cold emails, only so scalable. And I wanted to continue to grow the business. I had my time back. So that's where kind of meta ads comes in. Now I made a bad decision and I paid for an agency. I actually paid eight grand upfront for four months. My thought process at the time was like, hey, I'm an agency and I have changed a lot of people's lives by doing good work. But they're supposed to do everything A to Z for meta. So creative, script writing, media buying, et cetera. But the creatives were some of the worst editing I've seen. The script writing was just pure AI. They would ignore Any requests I had. And then from a media buying perspective, it's one thing Daniel's going to teach you right away is disqualifiers. They had none. So you, like, call the lead and be like, hi, I'm Karen. Like, okay. Do you have an Amazon business? No. Do you have an E commerce business? No. Do you know why you're here? No agency would be like $20 cost per lead. We're killing it. It's like, have you called, have you talked to any of these leads? Like, they're terrible. So then at that point I was like, okay, you know, these guys have a program. I've seen a lot of success with them. I'm going to join and I'm just going to take the 8k hit. I literally fired them in month one, paid for Olympia and got straight learning it on my own. Yeah, that was the initial problems. Do you want me to go through kind of everything that I learned within Olympia now or where do you want me to take it?

Yeah, sure, that'd be great. Just quick, before we get into that, it's actually funny. I don't think I've ever met a single human on the planet.

The planet.

Not even once. Got good results with the paid ads agency. Not even one time ever.

Yeah.

It's almost like universally, like it's completely impossible for an agency to get results. Yeah.

It's just so complex. There's so much stuff that you have to get right and that you have to know that to hire somebody else to do everything for you. The learning curve's too large.

Yeah, for sure. Yeah. If you want to walk through it sounds like you had something you wanted to share. So. Like that.

Yeah. So build the funnel properly. Get the script writing good. Daniel will talk about this as well. When you get meta, right, you just start booking calls immediately. So I remember for me, one of the first weeks where it was starting to actually cook. I ended up having like five sales calls back to back to back to back. And I'm coming off like five in a week. So first I was like, this is insane. And then second, I'm like, all right, now I gotta take all these calls and close people. And that's where I started having my next issue, which is just closing. And that's where Dan, who not a lot of people, you know, really interface with, but Dan is one of the co founders. He's actually built the entire wireless kit team and scaled that to like over a million dollars a month in sales. And he started helping with the sales process. So, hey, let's break down your discovery calls, let's break down your audit. Let's build out this audit process together. I feel like he knows my sales process as good as me and that's through like the one on ones you do within Olympia so you can book up to like 2:1 on ones. And at the time I was having a sales constraint. I transitioned from talking to Daniel to talking to Dan, got that fixed and now I'm back talking to Daniel because now I need to scale spend and I need to scale bookings because we can close them now. So that's kind of what the experience. Experience has been internally nice in terms.

Of like probably most impactful strategies. So first is qualification, talking to people who actually have an Amazon visit, how to actually structure that in the funnel and then client fulfillment. I don't know what you built with Andre. Was it like it was basically just like hiring stuff? Right? Like where to find people, how to structure it?

Yeah. So specifically with fulfillment. So my team's quite large. It's like a very operationally intense business. So we have like 27 or 30 people in Slack right now. I can't remember the exact number, but every business we work with gets a assigned five team members. So they get an account manager, PPC specialist, marketing assistant for SEO, catalog manager for their backend, and then a design project manager to help them with creative A to Z. So first structuring that on the fulfillment side, building out middle management so I don't have to manage every single person and then hiring, compensating, et cetera, Andre helped me with all of that. And now as I've actually resolved that now like finances getting complex, taxes getting complex. So he referred me over to a fractional CFO they work with. So he's continually just to help me out on that side. So that's everything I learned there. But in terms of like biggest like ROI takeaways when it comes to Olympia for sure disqualifiers, I think some other things are just going to be being within the group itself. You'll hop on these Wednesday calls and you'll get a different perspective. Right. I go from like, hey, I don't close many clients so I have to do everything I can to keep them, which got me good at fulfillment to like everyone on the call sign about my closers, my ad spend kind of revenue levels and you're in a group with people such as like Davi doing 200,000 plus per month or Andy and Bodhi doing, you know, however many, potentially eight figures at this point. Who knows? They're 506,000amonth last I heard from them. And you're hearing what they're talking about, how they're thinking. That was a big thing where you don't even think about. You just get access to that. And then also the biggest takeaway was just making the sales process simpler. Sounds stupid, but I'll give them these audits where it was like so complex that the business owner would get lost in it. It would just be too much information. It would go the full 60 minutes. I couldn't ever. Objection. Handle. It's either they say yes or they have to leave. So fixing those things, I remember that.

Is a problem we worked on with you is that your audits were just giving the answers as opposed to selling.

Ye. Yeah, it's just literally, here's how to run your business. Then they go run their business and they don't need us.

So, yeah, you're like, why am I not closing anything?

Exactly. So, yeah, all that stuff. And honestly, like a lot more of that I don't even have time to.

Because obviously you're scaling like you're progressively getting higher. So not only did you go from 50 to essentially a hundred K a month, so. So how fast was that, by the way?

I'd say in total, probably like 10 months. I don't know the exact timeframe, but. But I would have joined around like July or August of last year and I hit that in May of this year.

And then Olympia. You've been in Olympia for three months.

Yeah, I would have joined Olympia February or March.

Yeah. So from. So from like around 70k a month to 100k a month in like 3 months.

Yep, exactly.

Yeah. Cool.

Nice.

What would you say is a difference now by what you do day to day? Before, like when you were stuck at 50k, money couldn't get past it, versus now progressively actually scaling.

Yeah, good question. So day to day, when I was stuck at 50,000amonth is I was on like literally every single client call just because we didn't have that operationalized. So if I wasn't there, the account manager might mess up. If I wasn't there, client might not get the result, et cetera. And when you end up on 20 client calls a week, plus you don't have time to do marketing and sales. So the biggest difference is now I'm kind of a director of fulfillment where I have my middle management who handles all the individual contributors and the individual contributors handle all of the clients. So I'm removed from that for the most Part there's still some stuff obviously that you need to do and step in with. And that allows me now to focus on, you know, meta creative, getting that built out every single week. Media buying, right? Looking at leveraging high risk, not leveraging meta, because the data is going to be a lot different. You need to media buy properly. So learning that and how to leverage it, more sales calls than before and making sure that that process is dialed and having way more time to follow up with those prospects, which is going to increase close rate. And then also just general strategy. Right. Like what is our focus going to be for Q3? Right. So for Q3, I really want to have a ramping ad budget every single month. And then I also want to focus on building out a completely new kind of reporting system for our clients. So it gives me the time to think about that strategy and then actually start to implement rather than just being like client call, client call, client call, client call, client call.

Yeah, for sure. If you could just kind of like a broad overview of what your funnel looks like to get clients.

So I mean, pretty simple, right? So you're going to have your meta ad, which obviously will display on Facebook or Instagram. They'll click on the ad, it'll take them to an opt in page. That opt in page is going to be like headline, sub headline, cta, bunch of case studies, get them to book or get them to opt in, I should say. Then they go to a vsl. VSL is going to just kind of sell them on, you know, the business, walk them through all the logistics they might need to make a decision. Then they'll book a call with the team, currently it's me. And then I'm onboarding my first kind of closer as we speak or kind of training him up. So the to me it'll be a discovery call. Then we'll build the audit for them and then we'll sell them on the audit. So that's the overarching general funnel that is getting us all of our leads and sales currently.

So awesome context for the viewers. What we help George build is that funnel, not picture there is like, okay, so you have an opt in with a name, email, phone number. What do you do with the emails and what kind of email sequence you put them through? What kind of broadcast emails do you send to that? And then, okay, you're getting the phone number. What kind of text messages do you send? Do you have setters calling them? What's the script for the setters? Right, and how do they set people and how is that linked together with your CRM? What's kind of all the tech build out for structuring, all that and then like, okay, cool, you had a vsl. What do you say in the vsl? Long should the VSL be? How should, how should it be structured? What's some like CRO stuff on the page that actually gets people to book more calls? Okay, you have a qualifying type form. What do you say in the type forms? What kind of questions should there be? When do people get rejected?

When do they not?

What happens if they abandon the type form? How do you recover that? Literally hundreds of thousands of different things that you can only come up with when you just spend millions of dollars on ads. So thanks for sharing that. If somebody were thinking about joining, like they're kind of at your level, I don't know, between maybe like 20 to 50k a month. Oh yeah, I really want to to 100 or 200 or 300 and start just getting clients with ads. I'm sick of doing a bunch of manual cold outreach grinding content that isn't getting any results.

What would you tell them? What I like to tell people that ask is the greatest ROI I've ever had is investing into my own education. Kind of going back to the agency story. When you hire other people, those people come and go. So if you hire internally, they will eventually leave. If you hire an agency, they might not do a good job, they might, you know, have an account manager swap out and then underperform, et cetera. But every time I've invested in myself, I can then completely learn the process. And in the event that I'm ready to hire somebody else and delegate it, I can also understand who I need to hire, how I need to train them, what KPIs they need to be focused on. So having clarity there, but also being able to do it myself is like the largest possible roi. But also we can break it down. My math, right? So if you're around my level and you grow by 30,000amonth, right, 70k to 100k, multiply that by 12, we're looking at 360,000 over the course of the year and that number is going to continue to grow. And then you just divide that by the cost of 14k, you're not going to get a better ROI out there, there. So if you think about it from an investing perspective, it makes complete sense to invest in the education. And if you look at it in terms of people, right. It also makes sense to invest in yourself because then you can train Those people who do come and go rather than hoping that they just do a good job. Because a lot of the times unless you can train them, build the processes, hold them accountable to KPI, they're going to fail. You need to be able to set them up for success.

Yeah, I assume you like you wanted to do ads and I assume you were like you'd hire the agency, but was it just agencies that you're looking at or were you looking at other coaching programs for ads?

So honestly, no, I didn't really look at other programs just because I knew you guys and I did the agency first because I, I wanted to take the easy route. I was like, man, I know this is going to be a learning curve and I know I'm gonna have to put in time and I know I'm gonna have to put in money. So I'm like, I could just hire these other guys and they'll do it for me. And then when they sucked, I was like, okay, I'm just doing Olympia. I have done programs prior and I have chatted with them and I know they have upsells, but in the end of the day it's like, I'm doing Olympia.

I've just consistently seen this with myself. The only time where I see agencies work really is when it's like you're buying like a deliverable based thing from them, like video editing, maybe little like social media management stuff. Add creatives, but just the creatives, not like the whole funnel, like segmented out pieces you can get good results for. When you take an agency, you try to take the easy route. It's just like the funnel isn't going to work unless you have a full understanding of the entire business. And every single piece of the funnel needs to be designed to around that.

Right.

It's kind of like product loops back into marketing.

Yeah. And no, that's exactly how it's actually played out for me. The only agencies or service providers that still stick around are video editors, website people that can go in and tweak stuff. One of your points is, is the marketing works backwards from the product. So if you ever want to update the product, you have to retrain somebody else. And that's something I'm currently doing is I'm bringing design for our clients in house so that we can just do all their creative for them. Well then that changes everything in the funnel. Right? That changes everything in the creative, that changes the vsl, that changes, you know, disqualifiers that you're going to include that changes the sales process. So then you need to go and fix all that. If you say, hey, agency, I'm adding design, fix my entire thing. They're going to be like, well, let's back up. It's going to take us eight weeks. We're going to charge you more. You're going to need to teach us everything. I can whip it out Saturday. Awesome.

So, brother, where do you see, knowing everything you know now, where do you see your business going from here?

So currently with how fulfillment is set up, I believe we can essentially double the quantity of clients under management. So at about 47, I think we can get to about 90 before fulfillment breaks. At that point, we'll have to restructure fulfillment where I'm no longer the director. We'll have to break it up and have two sets of middle managers. We'll need to promote somebody to director of fulfillment. That individual will manage all fulfillment and report to me. And yeah, so in the short term, we need to scale creative, scale sales and get that figured out. At that point, what I would want to do is start to build out an additional offer because at that point we're going to be doing, you know, a few hundred thousand a month. And I'd want to look at Shopify as a means to just replicate what we're doing on Amazon and then we can start to scale horizontally. And then again that would probably break the systems and we'd have to break it down and then restructure. Director of Amazon, director of Shopify, have a COO above them and then after that maybe a tech play or who knows, focus on the next 90 days first. But that would be like the larger vision.

That's exactly what I teach in there too is you gotta expand offers. You get one to a million year, it's like, okay, time to you add more and then you effectively just repeat the cycle over and over and over and over again. So yeah, that's like literally like what the play is, is. All right, dude, I'll put your links in the description. So anyone who wants to connect with George or follow him, I'll leave all his links in the description. Thanks for watching. Learn how to scale your business with ads. Join Olympia.com that'll be link in the description too. All right, peace everybody.

Peace.