Case Study: I Helped Them Hit $50,000/mo with their Agency inside Client Ascension

We came to Client Ascension about a year ago. We were at 5k mrr and now we're at around 50 mrr.

Our main lead gen channel right now is cold calling. You guys basically built out the whole system before client.

Essentially you don't know what's possible. You don't know that like people out here making like 5, 600,000amonth selling like a service very similar to yours.

Yo, what's up everybody? I got my boys Munir, Hisham and Peter and also got my new setup. They're clients inside a client ascension. I want to have them on and talk about their business because they're getting some good results. So hopefully give some value to you guys. What's up guys? We start this off, just let us know what your business is, what you joined Client Ascension at what revenue level and then where you guys are now.

Obviously I'm one of the co founders. These two are my partners as well. We came to Client Ascension about a year ago in August of 2024. We were at 5k MRR. We had hit our 20 but it was in retainers, was a little bit lower and now we're at around hovering at around 50k mrr. So a huge jump over the past year. Hasn't been a year yet. So yeah.

What is it that you guys are selling? What is the product and what's the target market and then how are you getting the cl?

We primarily sell Google Ads and SEO to home service businesses, home improvement companies. We worked a lot with home innovation companies and landscaping companies and that sort. Most of our clients are high ticket home service businesses but we were trying to target everyone now. So that's the perfect segue to how we do it. Our main lead gen channel right now is cold calling and that's kind of where you guys helped a ton. I'm not going to lie. You guys basically built out the whole system. Basically helped us built that out.

Right.

So very valuable there. But yeah, like most of these guys are on the phone all day, right. So that kind of what we figured before we even joined co extension. We were like calling them, trying to set appointments and sell them on their on our stuff. That's our main communication lead gen channel that we used. And then once we joined ca we started using cold email a lot as well. And that also just opened up another pipeline for us to kind of, you know, reach out to that target market and just sign more people.

You mentioned like high, high ticket home services. Is that for a specific reason? Previously were you doing like kind of like Standard ones. You're like, oh, it's actually like way easier to get results of the high ticket ones.

Yeah. So we figured that bigger projects obviously land in a much higher roi. But it was kind of very natural. We started reaching out to home innovation businesses the very beginning. Right. So naturally we just had more of these clients because we just started reaching out to them more and landscapers more. But you know, as we're growing, we're now like targeting everybody now like we were going into, we have an H VAC client. You know, we, we have people in multiple industries now. So that's kind of where we want to focus. Just to reach out to everybody. Not just high ticket.

It's like pretty much all Google Ads. Mostly like that's how you're generating the client's results.

A lot of it is from Google Ads. We started offering Google Ads probably like around similar time we joined ca. So when the client comes to us and needs results and plans quickly, we kind of push them towards Google Ads. But if they're kind of set up for the next few months, but they're looking to grow long term, kind of get that real big organic leads coming in year and year up, then we kind of push them SEO and both work really well.

I'm sure the audience is, is probably interested. How does this cold calling process work? You guys are just pulling lists and then like kind of walk, walk everyone through like how exactly you're doing that.

I'll explain it before we join CA and after so everybody can see the difference. Before we join ca, I literally Google like for example like Home Renovation Miami and I would just call Everybody on the second page to like the 10th and I would like manually click on their website, copy their number, paste it into a dialer and dial it.

Right.

Jeremy helped us a lot with this, right. He basically taught us how to use clay to just search like an insert per API, right? To kind of like search Google on its own. All the keywords I was doing manually, it's just now automated and we like search the whole us for all services within like an hour basically. And we scrape, we scrape their, their number and we obviously use AI to get the business name, the business owner name as well. So that obviously we know the owner's name before we upload all that, that big ass list to a power dialer. Right. And it just ripped, you know, and it just made our process like 100 times faster.

What are you saying on the phones? Like what is the script here?

Basically Dylan helped us with this a lot pattern Interrupt. Right. The first thing we say is like we literally ask them for permission. Just ask them permission, like 30 seconds. And then, then we give them like two options. Oh we you guys all the time. And like we hear problem number one or problem number two, where would you put yourself? Right. And they kind of like either tell us the first or the second or something else. And then we've been cold calling for like two years now, so we know everything that they can say.

Right.

So we have a huge objection sheet that we usually like follow and just kind of like like guide them into like booking a meeting.

Basically, if I'm imagining this correctly, the sales process, like you're, you're absolutely banging the phones to get people interested. And the purpose of the cold call is to set a meeting for an actual proper sales call.

Correct.

That's what you're cool. When you get these people on the phone, what does the sales process there look like? Like how are you conducting a sales call? Like what's going on at that end?

When we first get them, we obviously with ca, we helped us a lot get with, learn about the recall flows and obviously the post call flows as well. So they get all these pre call flows and then we hop on a meeting together. We CA has helped us obviously with the pain development part, asking them questions, trying to see where that problem really is. And then after that we obviously do the pitch. And when we do the pitch, we actually use the three pillars alongside a few images because these guys obviously are contractors, so they're not really like techie. So you need to show them something. So we have this thing that we show them around as we do our three pillars and they kind of get it and they're like, okay. And they get to ask their questions as well. And then we do a two call close. So once they're good, we handle any like objections at the end. Usually I'd say like 90% of the time they have a partner that they need to talk to. So we obviously do the objection handling that we learned there. And then after that we book them into a second call, usually like two days after. And then they hop on the second call and after the second call, you know, it's any final questions you have, we go over the agreement and then we send over the agreement. Sometimes we actually ask them to put a deposit down. Depends on like the, the actual prospect essentially.

Are you basically like forcing it to be a two call close or is like if you think you can close it on the first call, you're just going to Close it right there.

Yeah, yeah, basically what you said.

So usually like if I we've closed a few people first calls right away. When there people are eager, we go right away. But sometimes it's just not happening on the first call. They're really like pushing for it. So I'm like, okay, take all the time you need, we'll revisit in two days. And then usually those calls then.

Yeah, that's what I personally found is some people, it's interesting. I get the question, should I do a one call close or a two call close? And the answer is like logically it's the least amount of calls possible to get it over the line because there's going to be a drop off from the first call to the second call. People cancel and whatnot. I've personally found just like obviously working with so many different people is that I see higher success rates when the intention is to do it within a singular call if it's required for a second call to occur. Because you're like, you're doing something between the two calls. Like you're conducting like a super in depth audit and like you need to prepare something for the second meeting. But I see people, they do this all the time. They're just do a two call close for literally no reason at all. Like it just doesn't make any sense where it's like, well let me come back and come to you with the pricing. It's like bro, just do it right there. Like I just don't see a reason for it it to be. That's who call close most of the time.

It also depends on where the medium is coming from. Like these guys are like cold traffic from the street. So we just like call them and there's a big education part that we have to kind of roll through very quickly within like that first like hour. Yeah, it's not like organic where they know what we do and how it works and they're like yeah, I'm ready. It's like we have to explain them what we do, how it works, why, why it works, why we're different and then what we offer. So it's usually like a lot of information. Then that's why they need like a day just to like.

So yeah, which is the difference between like cold outbound, whether it's cold calling or cold email. Because like yeah, you can have a page with a VSL or you can have like pre call sequences that like send people a VSL or like content or whatnot. But cold outbound leads just tend to not consume that. So the education piece here is doing it manually on the phone. So there's basically two kinds of prospects in the world. The first is the kind of person who's going to independently research shit themselves. Like, you guys are probably that person. I'm that kind of person. But other people, like the general public, it's very strange. Seems to just be like, I'll learn about it on the call. That's when I'm going to do it. I'll have the salesperson teach me then. Which is very, very weird to me personally. But that is ironically how the majority of the population is. Most people do that. So it's always very interesting to me when I get people who are failing with cold outbound because they're doing like content strategies or like ad, ad ad type strategies where it's like if people are showing up unprepared to the call, these are bad leads. It's like no, no, no, you're just not sure. You're not meeting the lead where they. Not that kind of lead you just got. And that's the price you pay for not needing to spend thousands or tens of thousands of dollars in ads. You're just like. Because I imagine you're. Cold calling infrastructure is pretty cheap, right? Yeah, super cheap. How much are you spending on that? Let's talk, let's talk about some numbers. So like, like what is like if you, if you had to amortize that over like obviously you're spending some amount. You guys have hired cold callers at this point. You're spending some amount for the execution of cold calling. And then what does that typically lead to in terms of how many meetings are booked and then how many clients are being inquired to get a cost per call and a cost per acquisition.

So basically each sutter on average right now books us between 15 to 20 every month. And our entire infrastructure for one setter is around $1,000. So from those 15 to 20, we recently started hiring them and like one of them has been with us for two months. So in her first month she booked around 18 calls and two of them turned into clients. Right. So we were able to basically cash collect everything that we spent on that person the first month. Then over time it's just going to grow exponentially, you know, I mean that's the logic behind each setup basically.

Yeah. So the cost to acquire customer on that specific setter was $500, which is really good. Now you're going to get someone's who are not even remotely as close to as good. And it is, it's just going to average out to some amount that's like probably slightly higher than that. But what is the average amount that you're, that you're collecting from the clients? Like, what's the pricing here?

Depends on SEO or ads. And this kind of something we talk to you about as well. Just figuring out pricing for that specific market and the channel as well, which is something we weren't really thinking about. The channel is super important as well because like Munir said, like we call guys and we're just putting them onto a call. It's very different than other Legion channels. For Google Ads, it's $600 to manage the Google Ad account and for SEO it's 850 per month. And then we have obviously higher pricing for people who want to spend more, basically.

Yeah. So. So more ads and more SEO? Yeah, yeah. It's the classic thing. I like the expansion type thing. Obviously, like you guys have like leaned into my way of doing this and it's like that whole strategy is literally how like we got a $48 million valuation on list Kid and raised money at that valuation is. So it's like, it's, it's real. Right? It's like the way, because it's a. You can, you can hear these people talk about only sell 10k packages, only sell 5k packages. Like, yeah, there's like, I understand. Like, yes, you can do that. That is a strategy to conduct and it can work. It just seems to me like there's a higher probability of success in the long run if you do the kind of lower commitment stuff and go for the expansion play where you just get a ton of people buying stuff and then you expand them upwards. And it's annoying when I say that though, because people are like, oh, you don't. So you don't believe in high ticket services? Are you going to. I don't think you understand. The purpose of the lower ticket stuff is to acquire the high ticket stuff. I'm just double dipping. You see what I mean? Which kind of goes into like, it's a whole different way of structuring a company. Right? You kind of, you have to kind of like mechanize and systematize it much faster. You can kind of delay this process. Like if someone's just getting started, for instance, and they're selling like, oh, I'm only gonna do like full price retainer offers and like high commitment type stuff. It's a, you can kind of. They could sit there and spend a significant amount of time, like winging things and not being required to build processes behind something which slows them down in the long run because they don't learn it fast enough. But when you're doing it kind of higher volume, you gotta like, you gotta figure this out quick because obviously you guys have a cold calling system. You probably have a system for acquiring new cold callers. And then you put them through a training process to make sure they get in and you see what I mean? Then you have a sales process and obviously Maneer, you're doing the client fulfillment side. But let's like kind of segue over to that. Like, how have you structured this? Or like what are kind of just like a broad overview of like how.

That'S all working over there.

Yeah. So fulfillment before ca, it was just mainly me. Like, I was kind of just handling everything and a lot of barriers were broken through client ascension. The first one being that, oh like we need to be at certain revenue to like hire people. Because you'd imagine like hiring people is expensive. You don't know how you're going to pay them hourly or whatever. So we talked to Andre and it's funny how Andre breaks down stuff. He, in his mind, like, everything is like super simple. So it's good to like see that, that mentality. So we told him about the problem that like, yeah, I'm getting like stuck in fulfillment. And he's like, yeah, like, pay your managers how you get paid. You get paid every month. Just set certain deliverables, set a certain amount of time of how much time you think it would take for them to complete it and then just pay them like per month. As you get clients, you. They get, they get paid more per month. And what we learned is that like, oh, like we don't even need to hire offshore. We could like hire people native in Canada to do it. Does even the pay makes sense? So then that unlocked like a whole new thing because now I can comfortably hire someone part time. He gets paid as I get paid. He can handle more clients as he gets paid per client. And that even unlocked us to know even like our profit margins. Because before if I was to pay someone hourly, I don't know, I have to track hours, which takes time and I don't know like where the hours are going to and stuff. It's hard to predict profitability. But now it's like super defined. Like I know when someone signs for SEO, a manager's gonna get paid a set amount. We have the other fixed amount. So now I, I can guarantee Profitability at a certain percentage. So that was like one of the big things regarding fulfillment. Learn how to make SOPs and all that stuff. Just, like, getting into that mindset that Andre has of just like delegating everything. Like, you're a business owner. You're not a person who's meant to stay in the trenches.

You.

You should know how the trenches work and how everything works, but you don't need to be the one doing it all. So the next issue we had was like, hiring people. So I remember the first time. So after Andre told me to hire people, I put up a LinkedIn post and I got like flooded with like so many candidates and I was like, wow. Like, I have like, people who like, graduated university, you know, like, wanting to work for us part time. So I made the mistake of thinking that everyone is competent, but I was very wrong. So, like, I remember that first week I was like booked with like so many interviews. I was like, yeah, like, this person looks good, that person looks good. And I interviewed like 10 people. And like, I wasted so much time because, like, I had no filtering mechanism. Like, just like how in Legion you have like the filtering mechanism. Turns out you need one for hiring as well. So I called. It's the same thing. I told Andre about this and he's like, here, you're doing this all wrong. Like, so he's like, yeah, like, he filters everyone through, like a Google form, has them basically answer the questions he would ask in the first interview through that, which saved like a ton of time. So now, like, whenever I schedule an interview, I have like a very good idea that this person is competent, has done it before and like, is cognizant that he needs, like, fill out a form that he didn't just press a button and then like got an interview. So that helped that channel a lot. So now we're confident hiring, we know how to delegate correctly and we're just delegating more and more. And now Peter is just helping with like, automations just so we can scale more so that each manager is just more capable of just doing more work.

What kind of automations you do? You guys doing anything like AI or anything like that?

Yeah, basically I'm like the wildcard. Daniel. I remember you guys talked about Christian, Bonnie, the. The wildcard of the group. That's kind of like me, like, I was in fulfillment in the beginning and then I took sales and then I gave sales recently to Hisham. Now I've been doing automations, so using Zapier Basically and ChatGPT so those two together, like OpenAI. And it's been going well so far. It takes a little bit of time because I'm trying to. I have to break down all the process and I have meetings with Munir constantly to see, you know, what is his bottlenecks, what can I improve, things like that. So that's kind of been like my main focus. And as you said, I remember you always say that when you have one meeting on your calendar, the entire day just gets. Just gets like obliterated. So the. Yeah, so that's. The boys were like, listen, Peter, your calendar super free. We don't want one meeting on your calendar. I'm like, all right, bet. So now my calendar is like basically free. And I'm just trying to get us up to speed with automations to basically what it is. Daniel is. Right now everything's done manually and we can't be having that because things are starting to slip right Now. We're at 43 clients, so things are going to slip if we don't take action and start to correct things. And plus we want to go into Olympia very soon. And for us to run ads and all that, we need a good system. So that's kind of like the bottleneck that we have right now that I'm.

Working on in terms of things to automate. We learned from Andre that he just mapped out the entire process and just every step, whether we make an SOP out of it or we just automate it. So, for example, like right now, someone finishes the onboarding, we're building the automation to like build out like the landing page, like order and like build out like the next script so that everything is ready for the manager, so that everything just moves faster. So that's how we're integrating like Zapier OpenAI for each step, just to move everything faster and at a higher quality as well.

Where do you think a bottleneck is in the business right now? Is it generating leads, closing the leads, or is it fulfillment? Like, what do you do? What do you think? It's.

It's fulfillment for sure.

Yeah, yeah, yeah, it's.

It's definitely fulfillment because we had like two weeks where we signed like six people and things kind of broke. And we're trying to like keep quality high. So that wave kind of fizzled out a little bit. But we're taking the time to just improve systems so that I know when the next wave comes, I'm in a better state. And we're not trying to just stay at that wave, we're trying to grow as well. Join Olympia and constantly onboard, like four or five people a week. So we need the systems to be able to. To handle that.

I was going to add something, something I learned from ca. I don't know who said this. He said to have a good company running, you have to have either the guys in sales yelling or the guys in fulfillment yelling. Other than that, your team, Your team's not growing. Someone said it. I don't know who. And we see it so like, vividly in our company. Like, in the beginning, Legion was very slow. So we were like, Hisham was being tackled.

And then I used to talk to you guys about that all the time.

Exactly. And then now Hisham has, like, has four cold callers. We're booking, like, insane amount of meetings. So now Munir is being, like, tackled. So it's always like a seesaw, which is the healthy amount. Once it stagnates, then, you know your business is not growing. Yeah. One thing of what we figured, the.

Thing is with CA is that there's going to be key points in the business where you guys just give, like, this specific piece of advice that just. Just goes a very long way. Right. So, for example, when we were like, talking about Legion and like, okay, guys, like, cold calling is kind of working, but we just need more meetings. Like, what the hell do we do? Right?

And like, we. I was talking to you about it, right?

And then I was like, yeah, I think I'm going to hire like one or two cold callers. And then you were like, why? I was like, what do you mean, why? You're like, get four. Like this just go faster. Like, you know what I mean? Like, you guys are like, just capable of just doing way more. So you just, like, just go all in. Right. That's kind of like what we did. And then that's when like, okay, like, the meetings come. And then like, now it's like fulfillment. And at some point it's going to be like, okay, the systems are ready. Why are we not getting more clients? It's just going to keep going back forth and.

And forth.

Right? Yeah. So just for everyone in the audience, kind of like. Because I remember this conversation, it was. It was probably like, it was on my weekly call. It's probably like 30 minutes straight of me just explaining why, like, only hiring one is a really bad idea. Because it's like, okay, you go hire one now, you're gonna spend the next however much time sourcing that one. You're gonna do X amount of interviews and you're Gonna get them on. You're gonna have to go through the learning process of them actually like onboarding them and just training them. And then they finally get on the phones and it's like assessing whether they're actually good or not. And then if they're, they aren't good, then you gotta put em on a PIP performance improvement plan. And then if they hit after that, you gotta fire them. And then like the chance that they're actually good at what they do is maybe like 20%. Because just one out of five are gonna be good. Like four to five are gonna be complete garbage. And they're like one out of ten is gonna be amazing. So it's like, dude, if you want an amazing one, you literally just have to go hire 10. Where it's like, yeah, you just seem to make a cadence behind it where it's like, no, no, we're not hiring one, we're hiring like four every month. You know, we're hiring one a week, right? And then you just, you just back out. The actions required to do that. We have to do this. We have to do this. We have to do this. We have to do this. We have to do this. Yeah. You get what I'm saying? So interviews do I. And if I need to do this many interviews, I need this many submitted applications. And how can I get more submitted applications? I need this many per day. So I need to post it here, here, here, here, here, here, here, here. You see what I mean? So it's a, it's a whole funnel, right? I'm sure you like, you're seeing that literally is just a hiring funnel to constantly get new people to just to pay them money. Which is very strange.

Yeah, yeah, I completely agree. Like we have four right now, but like you said, some perform better. You know what I mean? You just go faster, you know, okay, that someone's going to perform well, but then you get that person who needs a little bit more work and they're like, okay, why does it need more work? Okay, maybe I need this training to be better. Right? And then like the next person that comes is even more prepared because you did more work, because you hired more people. You're just moving faster, like as a company, right? So it's super.

It's just funny because people don't understand like how far you can scale something. Because it's like, personally for me, I used to think, I remember being really young, I was like, man, dude, if I could just pull in like, like 15, 20k a month profit every month, like that would just be, like, so amazing. I could do whatever now. It's like, that's the only amount of money I made. I'd like, go bankrupt, you know, But. But it's like you don't see how massive things can get. So it's like, okay, so we're at like 15 million a year right now. You get what I'm saying? It's like. And we'll probably keep it going. And it's. You're probably thinking, like, oh, yeah, maybe we can have a team of like five to ten cold callers. But it's like, no, dude, like, you, like, could literally have like 70 cold callers in your company. You literally could. You could not only have 70 cold callers, you could be sending like 20,000 cold emails a day as well. And you could also, at the same exact time, be spending like a thousand or $2,000 a day on ads and book, like. And be like, aggregately booking like 50, 60, 70 sales calls a day. You know what I'm saying? We book probably like 40 a day. Like 40, 40, 50 a day, like, around there. Bro, some people don't even book 40amonth. Some people don't even book 40 every six months. It's like, bro, you can force so much more volume into something than.

Than you think.

Like, people just really don't understand how big some markets can get, right? So it's like, of all, if you were to. Because you sell to home services companies, obviously, and it's like marketing services for home services companies. So it's like. It's like the advertising market of home services companies, which is like, how big? Probably, like, I don't know, like 50 billion a year or something like that. And it's like, dude, you could legitimately make like $30 million a year off of this company. Not even put a fraction of a dent inside of the total market, like, literally at all. You know what I'm saying? The U.S. bureau of Labor Statistics says a small company is anything below $50 million a year. I believe that's the number. That's a small company.

Company, right?

So I'm sitting here like, oh, I tell someone, like, oh, yeah, 15 million a year or like 1.2 million a month, like, around there. Wow, that's really big. And it's like, not really, like, literally at all. Like, it's. I'm like. I'm like, child. I'm a child, like, toddler business. Like, it's. It's literally a small company. It's literally nothing at all. It's Just absurd how profoundly rich you could get by. Not even, like, you don't need to dominate an entire market. It's just, like, hilarious. Like, you get to scale things so much farther than you think they can. So it's like, yeah, don't. Don't be hiring one cold caller. Just go do four at once. You know what I mean? Five, six, seven, eight. You know, just. Just keep the flow up.

I was gonna say, like, I'm grateful for CA because it's kind of like a positive. Like, because before client, essentially, you don't know what's possible. You don't know that, like, people out here making, like, 5, 600,000amonth, selling, like, a service very similar to yours, but then you go in and you hear their problems, you see what's possible. You see how, like, schizo some people are, like, going into, like, fulfillment and all this, and you're like, okay, no, like, it is possible. And, like, these people are not any less capable than me, so what's stopping me? And then, like, you just drift off from, like, society because just around this, like, group of people that are just, like, intensely going towards something. So it's. It's a very. It helped us a lot, basically.

Yeah.

Yeah.

With the mindset. Like. Like, it's a perspective, too. Like, the speech you just gave Daniel, it gives people a, like, perspective as to what's possible. Like, people don't think, oh, like. Like a small business is 50 million. Like, nobody has that thought, right? So to have people in a group where, like, you hear this stuff every single week, it really, like, drives it into your brain, and then it's like, okay, we're doing really well now. Like, we're. You know, we grew so much, but in our heads, like, there's so much more. Right? So that's where, like, you know, the mindset from CA really help 100%.

And you guys probably heard me say it before. If you're not confident in fulfillment, you will subconsciously sabotage your sales. If you're not good at sales, you will subconsciously sabotage your legion. If you're scared of getting client results, you'll sabotage your region as well. Because I'm sure you guys felt that as well at some point. You were like, I don't know. Like, I feel like I just can't get client results or whatnot. What would you say to someone right now who feels like, dude, I just don't feel like I'm the best. Like, I don't know if I can get amazing results for a client right? Now. So like, I'm just not ready to go all in on this because I need to be better at the thing. What would you tell her?

That person? Yeah, I'll just say something quick. Monir. So for us, we didn't actually really feel it, Daniel. It was just an individual feeling it in the company because we were so dissociated. Like Hisham was on sales. So Hisham has no idea like how bad fulfillment really is. Right. So it's usually the guy in fulfillment that gets like really scared. Every time you sign a client, he's trying to be happy, but he's, he's subconsciously not really happy because he has to eat it. So we didn't really feel it. But if someone was to tell me like, oh, like how can I do that? I would say dissociate because we're three different individuals. But sometimes you're just forced to be a single business owner. Just dissociate. Like, fulfillment will always catch up. Never sabotage your Legion because your lead gen is a sales cycle. It takes four to six weeks. So if you sabotage it starting today, you'll see going to shit in like four or six weeks, maybe eight weeks. So it's kind of like a lagging effect that you always talk about. So I think dissociate, always know that Legion can go, can always be on, never turn it off and just work on fulfillment in the meantime. But never sabotage.

If I was to, if I was to see that person, I would just tell them, like, how else are you gonna like grow? Yeah, like, like, you know, like our price point is not really high and we even have like a 90 day money back guarantee. Like we're making it super easy for someone to sign. But that's because I know how much we want to be able to handle. And the only way I'm going to be able to handle that is to like stress myself up as fast as possible to get there as fast as possible. And even like what is the worst case? Like you don't get them results, you refund them. Like you just want to avoid like the really negative press and then that's it. And like everything is like a learning lesson. Like you never walk away with like absolute jack shit. Even we had clients who didn't get the best results. But because that happened, I now am better prepared to handle the next one. And because I, if I, if I didn't have that experience, then I wouldn't be better prepared. So it's all there for a reason. Like there's pain wherever you Go. And I think you even, like, wrote it in, like, on your LinkedIn today. Like, a big barrier was like, being afraid of giving client results, but it's part of the game. Like, that. That's really how you learn, I guess.

Anybody with any kind of conscientiousness experiences. Because it's like, bro, you don't want to, like, scam people. Like, you know, you're not trying to take people's money and not get them results. But it's like. But the answer is like, dude, like, it's just fear. You're just operating in fear. Like, you need to stop operating in fear and just, like, jump. You know what I mean? Like, at least try. Like, you're gonna be so scared you don't even try. You know, I'm saying, then you. And then. And then you get stuck in that cycle of this watching everybody else have fun. You could even, like, equate this to like a, like. Like a social experiment type thing where it's like, let's say, like, you're socially anxious or something, and you don't, like, want to go up to people. Like, I was. I was. I was at a party this weekend, and I didn't really know too many people at this party. I knew, like, one or two people at the party. There's like, probably like 100 something people there, right? So I'm not always with someone who I know next to me, so it's like, okay. But you see all these people having fun. It's like, well, you gotta go up and say something to some people and make some friends with some people, or you're just gonna sit there and watch everybody else have fun and you're gonna say, well, that party sucked.

Like, I don't.

In fact, like, I don't even like those parties at all. They're like, really? Like, I don't ever want to go to one of those. You're not even cool, right? Which isn't true. Like, it's a cool party, and you're like, you're watching all these people online. It's like, well, you know what? I don't even want to be rich. Like, those guys. Like, I don't even want to be able to work from wherever I want. Like, I don't. I don't even want to have, like, a nice car, living in a nice apartment. And, like, you know what I mean? Like, or go to nice dinners. Like, I hate that. It's like, bro, shut up. Like, yes, you do. Like, to stop being so scared. Just take the leap. You Know what I'm saying? Just be okay with some scary stuff happening.

I was gonna say it's really funny because like we, because we see so many different people and like, who run similar businesses to us. You see the self sabotage that other people go through and you realize that like you really do. Like you have to be like smart to run a business, but also stupid just to be like irrationally confident and because what's the worst case, you're irrationally confident, you don't get the results, it's fine, they'll move on and like, but you're way better off there than overthinking everything step by step.

Yeah, I was going to say something quick, Daniel. I think people also self sabotaged because they, I heard it on one of the CA calls is people compare their service to other people. Like, oh, this guy is getting 10 times ROI. I'm getting my clients 5. But people don't notice that your client will still stick with you if you are still, you know, delivering, communicating with them. Right? Maybe that guy that's delivering 10 times if the ROI is not actually communicating with them. So people have this perception of things that, oh, since this guy on the other side of the field is delivering more, then clients are going to leave me and I'm not worthy and start self sabotaging themselves. But in reality, Andre told me this actually last week. He's like, people will stick with you and they will pay you for the progress, not for the end result. Like people want to see you talk to them, want to see constant progress communication, not just telling them, hey, I got you 10 ROI because they will stick, still stick with you if you had a good process at 5 ROI.

Yes, this is true. You guys have been in client center for a while. You've obviously seen like tons of people come through and you've seen some people do all right. You see some people do like profoundly good. And a lot of people, they want to wonder like, yeah, I want to scale up, I want to run a successful business. And I get this question a lot. What do you see as the traits of the most successful people in client center? Because obviously you're in the WINS channel. Like you see who is winning and you like, you guys are coming to.

My calls all the time.

I don't know which other ones you go to but, but you see probably the same people over and over again. What do you think are the traits of people who are successful inside client ascension and just business in general?

I think one of the biggest thing is actually listening to the Coaches, I see some people join the calls every week and ask similar questions. But it's like you asked the question, he gave you a super clear answer as to what to do. Just go do it. Just go do what they told you to do. Because, like, I'll be honest, like, we experienced this too. Like, there has been times where I came to the call, asked a question I didn't like, I, for some reason, I just didn't do it. And I just. Nothing moved, right? But sometimes you just go to the call and you're like, okay, let me just do this, right? Like, I remember I went to one of Dylan's calls once. It was like, at the very beginning when we first started cold calling and like, figuring out the script. I went to one of his calls. He told me something, I didn't apply it. And then I came back like two weeks later with the same issue. He gave me, like, similar advice. I went and I changed the script based on what he was saying and like, the tonality, instant impact. So I would just say listen to the coaches because obviously they have been in the game for so long. You're paying for ca for a reason. So just, just listen to the coaches, right? And obviously attend calls. Those, like, are where you get your answers to everything.

I would say the people that do the best are the people that do things the fastest. Like, they don't spend time thinking about decisions. They just like, get feedback, implement it, and do it right away. They're irrationally self confident, which removes all the barriers. They never show up to a call and like, complain that things are hard just because they know that they could do it. It's just a matter of, like, figuring out how, which, which some people do. Some people complain on the calls, but if they, if they just owned it and just knew it's possible, they'll. They'll just get right through it. And I think the third one is just like, being very, like, consistent. Like, things take time. It's a lot of, like, hard work. Like, you get kicked in the nuts, basically, but, like, you know, the reward is there. So I think, like, if you have those three, like, you'll, you'll go like, very, very far.

Yeah, dude. It's a game of inches. Like every day you're trying to get, like, inches on the field. Like, everyone thinks, like, everything has to be a complete home run. Like, just, just grand slam. Every single thing you do. It does not work like that. It is, it is always a game of inches. Just, just, just move it forward a little bit at A time. And this just compounds to such an absurd level if you're consistent with it. If someone wants to get clients as fast as possible with just like the least amount of headache, if you had just like a quick piece of advice or like mindset shift or like maybe something tactical that you would tell them to do, or like, don't listen to this or listen to this. Like, if you had to give them something for to get results super fast or just way faster, what would you give that person?

I think I would tell them, like, a big thing that I suffered from in the beginning is believing in myself. So as cliche as that sounds, I didn't know if it was possible, but you just got to have to put it in your mind and be genuine about it. So, like, people are always afraid when they get on sales calls that the other guy thinks they're small. But that's actually a good thing, not a bad thing. Like sometimes I used to be on the sales calls and I used to tell them, hey, listen, I'm the owner talking to you. I have a couple buddies, we started this company. Like, I'm still small, right? And I let them know. And people actually like, sometimes working with smaller companies, that's one thing. Like, never belittle yourself. Just actually embrace it. Tell them how people would love to pay you money to see how far you can go. And then obviously the first point I mentioned is just believing in yourself. Like, just know that you will get there one way or another and then you'll have no doubts. I don't know the guys. Would you guys have?

Yeah, I mean, one thing I learned the hard way was I think it's a good thing. Obviously you think it's much easier than you think it is, but it's a lot more work. So I think people need to understand that, like, they have this misconception that it's so hard for me to do, right? But it's not. It's just a matter of like, just working every day. You're going to figure things out. As you said, Daniel, you move things by inches. It's a lot more easier. Especially if you're looking at everything that you're doing every day and improving. But it's obviously a lot more work. So if you know in your mind that it is a lot of work, but it's easy.

I just need to keep doing it.

For X amount of months or years and it's going to. Something's going to happen. That what. That's honestly what keeps me going forward is like, I Know, it's just a lot of work that just needs to be done and it's going to get done. It's only a matter of time. So I would say like, yes, it's like, piece of advice. It's much easier than you think. But it is like a lot of work.

Right. So just that helped me personally.

We made a few mistakes. I would tell them don't price yourself too high because again, you literally have nothing. Like you don't have any case studies. You don't. Like, you can be irrationally self confident but you know you're going to learn stuff along the way. So your goal is to just get, get through those first 10, 20 plans. Yeah, there's gonna be some shitty ones where you won't do well, but that's how you get to offering a better service. So don't price yourself out of your, of your ideal client. Try to like be very intimate because again, you don't have hundreds of clients. But that, what that does mean is that you have time. And when you, when you have time, you could be more intentional with the outreach. You could actually develop a real relationship with every single client that you have because you have time. So do that. Do all the shit that people with huge agencies can do, which is just spending time with your clients, spending time with your outreach, filming case studies. Like some companies get so big they don't have the time to like film case studies anymore. So do all that stuff and then that'll start to compound into bigger things that will make you a big agency basically.

Also, also, also cold call. Nobody does that.

Yeah, yeah, yeah. You know what I mean?

It's honestly like just a human conversation. Honestly, human to human is like the best. Honestly, like cold email is good and everything for sure, but cold calling is slept on for sure. Just pick up the phone and start dialing. I'll definitely recommend that.

Nice. Good stuff, boys. Appreciate you coming on. I'll leave links to all your stuff in the description. So for the audience watching this, if you want to connect with any of the lads here, you can go check them out over at the links in the description. Boys, thanks for coming. Appreciate you very much.

All right, Daniel.

Pleasure, man, Thanks a lot. Later.

See you.