Client Ascension 2023 Mastermind - Live Stream

Sam. It. It. Sa. Sam. Sa. Sam.

What up, what up, what up? GM. GM. GM's in the chat. Oh, man. Feels good to be here. Feels good to be here. Just want to give a quick shout out to, really, the team, first off, the team that made yesterday happen, and that's gonna make today happen. So if you're part of the client ascension team, the camera team, the content team, can you guys just stand up real quick? And can we all give a round of applause for these guys? I was going to say none of them are even in the seats. They're working so hard. None of them stand up. I'm like, where are they at? I see Lucas in the back. He's like, my security. Looking good, bro. And I also want to give a shout out to you guys as well. Over the last two or three days, I've just received so many messages on Twitter and Instagram and in Slack from guys all around the world that have just been watching what's happening in this community and over the last couple of days, seeing how the event has unfolded and just wishing that they could be here with us. So just for you guys to take the time and even make the investment, spend the money to be here, it means a lot to us, and I hope it means a lot to you guys as well. So just give yourself a pat on the back being here today. And so we're gonna roll right into keynotes and panels and a whole bunch of value. I'm excited for our first one, especially for my business partner, Daniel. But before we get started, if you guys don't mind, I just want to hit us with a quick prayer and just ask for, really a blessing and for safety and for just an amazing day today. So if you guys just want to bow your heads, we'll hit a quick prayer and get this thing going. So, I mean, man, just pausing is so powerful. So, Father God, thank you so much for bringing me here, bringing our team here, bringing our students here, and just getting us here safely, number one, and waking us up this morning. And I just pray that you speak through me, you speak through Daniel, you speak through all the other speakers here just to deliver value to our students and to our community that spent the time, the money, the energy, the effort to be here today. So bless us, give us all the knowledge there is to have, and just watch over us and give us the.

Safety of the day.

Thank you. In your name we pray.

Amen.

Amen. So, without further ado, I want to welcome my business partner in the wizard to the stage, Daniel Fazio.

Is this on? Yep, there it is. No, I don't need that. I got the Tony Robbins mic. What's up? All right, I'm gonna talk some shit today. We're going to web summit in two weeks. I have to do this in front of 11,000 people. And we're all in the. In the slack with like, Oliver, Christian, Dan, Andre, and they're like, so who's gonna. Who's gonna do the presentation? Who's gonna. I'm like, I'll fucking do it. You know the goofy meme where it's like. Like the psycho goofy where I'll fucking do it again, that's me. But anyway, I don't have slides. I just have like a bunch of stuff into my notes. And it's definitely not going to take 45 minutes. So if you guys want to like, think of some kind of, like at the end, I'm going to take questions. Some kind of like, meta concept question that could be particularly useful to a large group of people. It'll probably be amen, but that would be dope. So first kind of concept I want to go over is if you, let's say you have. You have some offer, it has some promise, you have some landing page that says whatever your VSL says, whatever your sales ability exists at some level, that's an instant. Like, it's just an instance of reality where it's like, that's your capability at that one moment. And you look at guys like me, like Eddie back there, he's made a bajillion dollars. The only difference between me and him and anyone else who is lower or higher is they've tested way more instances. Like they've just existed upon so many different realities. They've just done more sales calls, they've made like 37 VSLs, they've sent like astronomically more emails than you, they've made way more offers than you, they've made way more clients than you. And it's just you. There is. There's a direct correlation. The only thing that is. The only thing that is the difference between you people make a shit ton of money is just. It's literally actually just experience in a vast array of capabilities. And if you were to take a distribution and this one fuck. We. We have inclined. You have. What's wrong with this? Am I good? Just put it closer to my face. All right. You know how we have the business health audit things with your student success coach, and you have like the Google sheet, and then you have a wildly important goal and then you have the inputs for the goal, and then you get on with them monthly. And it's like, what were. What did you do? And then, what's the output now? So if we take all those variables and just chart them on the graph, there's a 100% correlation between the inputs in the output. Like, 100% correlation. So it does not reason to stand. If you want to make significantly more money, you just do significantly more inputs. Like, that's it. And it's so easy to think that there's got to be one super simple trick or some wild offer that's stopping me from doing this. It's just not true. It's literally just doing such an astronomical amount of marketing, that's it. Testing different things. Whereas, you know, you make your first VSL and it takes, like, so long, you're, like, thinking about it for like, four days straight. It's like all you're doing, it's like the most strenuous task you've ever embarked upon in your life. It's like, dude, I've made like 50, like, just all the time. You just bang them out fast. You just get better at it continuously. And I think it's easy. If something isn't working for you at the moment, it's easy. Oh, cold email doesn't work. Content marketing doesn't work. Ads don't work for me. Well, there's nothing else. There's only those three. That's all you can do. And it must work because I'm here right now. Like, you literally purchased a ticket to be here. So, like, and you arrived through one of those mechanisms. It was definitely one of them. So it obviously does work. Right? But the problem with this is if you sit there and you go and you say that to yourself continuously. Cold email doesn't work. Content market doesn't work. This doesn't work. This doesn't work. You animate that into existence. I was. I don't know. I don't know who was in the conversation with me yesterday, but it was the. It was the dude who I went to high school with at UALA yesterday who was in that conversation with me. Raise your hand. Yeah, you know, you know how he was saying he was going, yeah, like, we would. We would all be sitting there, like, drinking a wine at a party. And, like, you were always talking about, dude, what the. Okay, I'm gonna give you a new one. All right, That'll work better. Thank you, sir. And he was. Am I good? Hello. All right, cool. And he was. He's like, yeah, he was always talking about money. He's always like, I'm gonna be rich. I want to be rich. I'm gonna be rich. And he was like, talking to other people. He's like, yeah, he's gonna be rich. It's like you say it so much that not only are like, you saying it and animating it into existence, like, then other people start saying it and it's like, oh, now you're just like injecting that shit into the ether. And there's like, absolutely no way this isn't gonna happen. Like, if you just keep saying it. Like, can you really actually convince yourself? It's like you just turn into the person, like, you're gonna make this shit happen. And you just keep saying it over and over and over again. It's so easy to go in that negative spiral loop where it's like, this isn't working. This isn't working. If you keep saying it doesn't work, it will for sure not work ever at all. But if you're so irrationally confident, it can't not work just by raw nature of reality. Now let me prove this to you, everyone here, real quick. Just try to think of a new color. You cannot think of a new color. It's functionally impossible. Like, you don't hold the capability to create something. Now what I mean by that is, now imagine this. Like, you have a 10,000 square foot mansion. You have like a Porsche, a Lamborghini. You have like 18 kids, right? And like, you have a yacht. Like, imagine yourself like you're on the yacht parked outside of the house right now. Like, you can see that, but you couldn't see something as simple as a new color because a new collar doesn't exist. But you with the yacht does exist. So therefore, that is an eventuality that could conceivably occur. Because you can think of it like it just. There is some series of instances and some level of capability that you hold to where that is, there's something you can do to have that. Like, there is. And it's really just on the back end of you testing, like, in an absolutely absurd amount of instances, it just does exist. So let me give you an example. I said this on a call a while back, but I was like, let me give you a typical day of mine. It's like, I'll wake up, maybe I'll look at some cold email scripts or something. And I'm like, then I gotta write some ads. I gotta write a YouTube video. I gotta like, go into the ads managers and Screw with that. I gotta go like build a funnel, I gotta write some copy. I have to like film a vsl. Then I have to like make the automations behind this and I gotta use this platform and this platform and this platform. And then I gotta like, maybe I'll hop on like a sales call and then I gotta get in a call with someone and solve their problems. And the. What I'm trying to get at here is it. It took a vast array of like, I had to know how to do a lot of different. Like, I had to know many different things. And the problem with a lot of people is it's a mistake and you shouldn't do it is like, you learn one thing and it's like, oh, I just, I just do. I'm. I'm the cold email guy. That's it. I only do cold email. And if I ever need a website made, I gotta like, I gotta get someone else to build the website. If I ever need copy made, ever, I have to go pay a copywriter. It's like, why not just become the person capable of doing like Nick, Nick over here, he like ran his business for five, five years without Zapier. It was like manually passing data between stuff. He's on call, he's like, yeah bro, like I gotta, I gotta get a VA to like sort through these applications and like send them over here. I'm like, what are you talking about? You just like zap them over? And he's like, you can do that? I'm like, yeah bro. And like the difference between you knowing how to do that and not is like an hour of YouTube videos legit. And that's exactly what you did. And now you just like automate it and it's like, is. Yeah, it's like so simple, like the, it's so wild because people would be like, like if you don't know how to run ads, for instance, or like you just don't. Like, you go into like a different ui. Like you go try to make like Google Ads and you look at it for the first time, you're like, dude, what the. What is going on here? Like, there's a lot. And it's like the difference between you knowing how to use that platform and not is like watching two hours of YouTube videos at 1.5x speed. Like that's it. Then you just know how to do it specifically forever. Because when you, when you learn new things, you know how, like, you ever hear this, like, if someone like chess grandmasters and they're, they're In a tournament, they burn like 15,000 calories, like, and they're like exhausted at the end of the day. You literally use calories thinking. So it is the equivalent of working out. If you go learn something new because you're literally wiring new connections between your neurons. That takes caloric energy to do it. And it is the equivalent of you going into trying to hit a squat pr. Like, it's hard, it's actively difficult. So what happens is you probably sit there and you're like, oh, I don't want to go to the gym today. Well, you don't want to go learn other things too, because it is as equivalently, calorically, chlorically necessary. So what I'm trying to get at is if you only know how to do a couple things, you're gonna be severely limited with how many instances that can actually elapse. Like, all I know how to do is cold email. It's like, okay, cool. But what if, like someone comes to you and for whatever reason, they're like, let's say common offer with cold emails, like, hey, we do $250 per call booked. It's like, okay, but what if you made a bunch of ads for them and you were getting the calls booked for like $100. Does it not make sense to also sell those calls for $250? Does it not make sense to also do that? Or for instance, this is a good example. I was talking to these one guys and I was like, you guys should sell UGC ads as a service and sell it to E comm brands. They're like, well, we don't know how to do that. I was like, if I, if I told you I'd give you $10,000 right now for 70 ad creatives, how fast are you gonna figure that out? They're like, oh, in like 24 hours. Then, like, then why are you letting any other 24 hour period elapse without you just knowing how to do that? Like, oh, I gotta. And he's like, yeah, I gotta go, like set that business up. It's like, but you just told me if you, if, if I give you $10,000, you could figure it out in 24 hours, right? Like, why wouldn't you just go pitch it right now and like, actually get $10,000 for it? He's like, oh, yeah, that makes a lot of sense. And it's, it's.

Do you.

The amount of work you. It's, it's really just not as difficult as you think it is. Like, I say this all it's so simple. But it's like, it's so, actually is so hilariously simple when like if you.

Have.

If there's a million locks in existence, there's 1 million locks with treasure behind all those doors and 100 unique keys, it is useful to acquire one new key to a very large degree of leverage because one additional new key will unlock 10,000 more opportunities. You see what I mean? There's only a finite amount of skills that you could ever acquire. Like you learn how to use copy, you know, to do automations, you know how to send cold emails, you know how to do sales calls. If you, if you don't have the capability to do any one of those, there's a very vast array of doors with treasure behind them that you are incapable of accessing. Like, it's, it's just a huge mistake for you to not just go acquire a bunch like a shit ton of knowledge. So I think a useful question to ask is, I see this all the time and people, I have an offer problem, bro. Like, no one wants this offer. Like, no one's buying this for me. And I'm going to use, I'm going to use a cold email as an example. And they're like, maybe their landing page says something like, oh, we help our clients get leads. And it's like, all right, cool. No, let me ask this question. Would you sign yourself as a client? And then it becomes very clear to you, like, what would be necessary for you to qualify them as a client. So like, for instance, what are you gonna tell them? It's like you need a quantifiable offer, you need a risk reversal and ideally you need case studies to back up the claim, right? So does it not make sense for you to also employ that yourself? Like, oh, you sell ads or something like that. And you like, you do ads for info marketers. And you know, like the best info marketers are the people that got like a very unique, kind of maybe unique mechanism. There's a risk reversal behind it. They got some case studies and if you don't have that, it's like, it's extremely hypocritical because it's a very simple flowchart. Like, would you sign yourself as a client? No. Why? Then take those whys and be like, okay, then just do all those whys. If the answer is yes, I would sell myself as a client, oh yeah, congratulations. Other people will also buy that. Dude, you guys know Brian Moncada? Like, I love Brian Moncada, he's the best. And he was. He was telling me, he's like, I'm trying to sell my mastermind, like, what would you think about joining? He's like, telling me what's inside of it. And I was like, I don't want that. What I do want is I want ad Creatives because I bought Ad creatives from him before he scripts it, edits it, and produces it, does all that. And I was like, dude, you need to. If you want to sell your mastermind, like, you have to appendage this very specific deliverable or like, quantifiable result behind it. It's either like, if he wants to sell his mastermind, it's either like, you gotta promise some specific revenue increase with the guarantee or you need to give some tangible deliverable on it. I was like, start appendaging, like five done for you. Ad creatives on top of it. And I promise it's gonna sell. And he hits me up like five days later is like, dude, this shit is selling. I'm like, I fucking told you. I'm always right. I was talking about. I was talking about this a lot yesterday, but you guys really need to do content marketing. And like, the best way for me to explain that to you is I was. I made a new vsl. I. And when I was switching it out, I was looking at the Wistia stats of the old one, and it had like over like six months or something. It was like 22,000 views. And I was like, dude, it only took like 22,000 views on that VSL to make like 3 mil. Like, literally 3 mil elapsed through that VSL. I was like, that's kind of insane. And then I'm scrolling on YouTube and I see like, Iman Gadzi video. It's a VSL, like, just on YouTube, it's like 5 million views. And I'm like, I'm like doing the math in my head. I'm like, oh, my God, that's so disgusting. That's so wild. And there's. There. There's so many people sitting behind their computer like, I want to sign clients. I'll. I'll do anything to sign clients. Except post a YouTube video of yourself. Like, you do anything but that. And it's interesting because a lot of people might be like, I'd love to do something like client ascension, like, own a client ascension. But a lot of you guys, like, you're like, oh, look at Daniel up on the stage. And then like, you have to get up on the stage. You're like, oh, I'm not doing that. That's what's required in order to run something like this. Like, you gotta get up on stage and like speak to many humans, like astronomical amounts of humans. So I think most people don't make content cause they're scared. But let me ask you something. If you has any, just raise your hands. Have you ever gone to a club by yourself? Have you ever gone to a club with one person? Like specifically nightclub, just you and one friend? Just raise your hand. If you have. Have you ever gone to a club with 20 people and got like two tables? Raise your hand. What are more people? So let me ask you something. If you walk into the club either by yourself or with one friend, how loud are you? You're not very loud. Because if you start drawing attention to yourself, it's risky, it's literal risk to draw attention to yourself. But if you walk in with 20 people and you got two tables, you are loud, you're making noise, you're drawing attention to yourself, like very much. You're taking the maximum amount of risk. And if you, if you're just sitting in fucking Kansas and you got Evan and there's. You don't. You don't know anyone or you're not in like any kind of community or something like that, and you post a YouTube video and you get a mean comment that fucks you up for like a minute. Like a minute. Imagine you're at the club and it's just like, just you or one friend and like some dude tries to like, comes up and like starts talking shit to you. It's like you're like, kind of like, oh man, like shit. But you were like 20 people. It's like, I don't care. It just doesn't matter because there's. There's just. There's this force behind you. It's the same thing as if, like, for you guys ever get like angry cold email replies or like dumb comments? You just screenshot it and put it in client ascension because you're like upset about it actually. Like it does screw you up. But then you put it in client ascension or like any other community, you just screenshot it and then you got like four other people and they're like, yeah, that guy's a dickhead. It like immediately solves a problem you just don't think about anymore. It's like, that's the resolution to the problem. Like, it's just show it to other people and just make fun of them. You're like, oh, you're good now, right? And you don't want to be. You ever like that kind of club example where it's like, you ever go out with a squad and maybe there's just like the one dude who's sitting on the table, he's just like, not really talking to anyone, not saying anything. Like, don't be that guy in the group. Like, participate in the group. Like, actually. So everything you're going to object to about content marketing is you're going to. A lot of you guys, if I tell you to make it, you're going to be like, I don't have much to say. I'm going to. I'm going to run out of things to say. And does anyone know Myron Golden? I love this guy. And he gives talks over in Tampa. And me and Andre, we go to them a lot. If you ever watch his YouTube, they're really good. And his entire principles that he talks about is, here's all. Here's all the biblical principles and here's how to use them to get rich. And the assumption he runs off of is, here are all the absolute truths. He just assumes them to be absolutely true. And then if I just use those principles and inject them into my business, I'm gonna get rich. And then he just. All he does in his content is explain what the principles are. And now there's only a finite amount of principles in the Bible. There's always so much stuff in there. So what he does is, let's look. I'm gonna take just like a random number. It's like 10 things, right? Assume. Assume you, you, you guys all, oh, I do marketing in this capacity. And there's like, let's say there's 10 principles, right? Your content is just repeating those 10 principles continuously, forever and ever. And then just like random stories or supporting points that continuously say the same exact thing. Like, for instance, you guys who comes to my office calls, and it's like, you just know what's gonna be said. You just, you just know exactly, like, you just know where. It's like claim, risk, reversal, evidence. That's it. And it's just. It's just that same practice over and over and over and over. It's the same thing every single time always. But you, you keep going. You know what I'm gonna tell you the reason why that is, is because people only buy two things either by permission or facilitation. That's it. So say, for instance, you. You. I'm gonna. If you're good at what you do, you have specific knowledge, and there's a part of it that you, that, that's probably. You think it's secret, right? And maybe it is secret, right? So you're like, oh, I don't want to give away the secrets. But. There's, it's like functionally impossible to make less money if you give the secrets away. Like, because people only buy permission and facilitation. So if you're an agency, you're just doing it for them. And if it's like any kind of do it yourself or done with you, it's permission. It's like individualized permission. Because I can make a million and a half YouTube videos around telling them claim risk reversal evidence, and people will still fucking buy client ascension just to ask me what should mine specifically be? That's permission, right? Who watch, who watches Gary Vee, right? Content, right? Yeah. So, like, so what, what is every single thing Gary Vee makes? It's, it's, it's literally him. Every single video is like, gotta make more content. Like, you should, you should make more. You should make content about this. And what's crazy is you keep watching him, like, you know what it's gonna say though. It's like the same thing over and over. Like, I know what you're gonna say. And I was thinking about this in Myron's talk. Cause I'm watching like Myron's videos and whatnot. I was like, which one? Which of the 10 is he gonna talk about today? It's like, I know what it is. I already know what's gonna be said. And what's funny is with Gary is I know exactly what he would say to me, but I'd still pay him. I'd still do it because I will only buy permission or facilitation. I want him to tell me specifically what I should do. Right? Also, if you think your secrets are extensive, like, oh, this giant process, it's like you're probably not good enough at it yet because everything is actually wildly simple. Like, everything. It's this pretty useful barometer. If something is complicated, like, doesn't work, like, pretty much 100% of the time. Dude, this is funny. We had for like our placement offer. There was a problem and it was a lot of people were coming in. So it's like a recruiting offer. You, like, you pay up front, you get a commission based cold emailer. And people were coming in and they're like, I thought it was commission only. I didn't know I have to pay. And then like, you're like, oh, how do I solve this? Issue. I got to, like, refilm the ads and, like, say it different. And I'm like, oh, no. I'm just going to go on the landing pages and just, like, put that there's an upfront fee and that's it. Solve the problem immediately. It's like, all right, cool. The simplest possible solution is, like, always the best one. So anyway, or if you think about, like, Alex Hormozi, he says he doesn't sell anything, but he's like, oh, no, you're giving away equity in your company. It's like the most expensive thing you could ever pay. It's like, but still, I would consider doing it, but I already know everything. He says, like, 100 million dollar offers, hundred million dollar leads, and all he would do is tell me what's, like, in the books, like, for sure. But it's still, like a considerable offer because it's like, I would buy individualized permission. It's it people. If it's info, kind of like agent, they only buy permission or facilitation. It's very interesting. So I want to talk about why bullying is the best marketing strategy of all time. Dude, who. Who was it that. It was someone on Twitter and it was like, we go like, join client ascension. Post it. You won't. And he joined. I was like, all right, cool. Who was that? Is he here? I forgot who was who. Oh, it was Mason. Oh, yeah, it was Mason. Like, dude, he won't. He said, all right, bet you should join. I was like, all right, bet. So. Probably like four years ago, you know, remember when, like, jewels were a thing? I don't know where they went. Yeah, that'll do it. But, like, I'd go out to the bar with friends and whatnot, and they had jewels or whatever form of. Of fairy stick. And I, I'd hit it, like, all the time. And I'd be like, yeah, I. I don't buy them, but if. If it's there, I'll hit it. And then that slowly degrades into, no, I buy these now. And for like, two years, I was buying these. Like, and like, everyone else is doing it too. And so, like, I effectively got bullied into vaping like that. Effectively. It's like, you're, You're, You're. You're a loser if you don't have a vape. And then I'm in Miami now with Logan Fitz, Jake Dobbs, and Soul Bra. We're at a steakhouse and I pull out a vape and I hit the vape. He looks at Me. He's like, you the fairy stick. How does that taste? He's, like, making fun of me, and I'm like. I'm like, shit. And then I'm on. And then I'm on. And then I'm on. TikTok. You know what's. You know what's funny? You know, like the stop smoking ads, and it's, like, showing people they have, like, no throat. They're, like, dying. Like, their family's crying. And I'm just. Keep going. But. But I'm at a table with Soul Bra. He calls me a fairy. And I'm like, so. And then. And then. And then I'm on. Tick tock. And I. You know the one meme where it's like. Or it's like, he's a 10. But I saw, like, some baddie on Tech talk. He's a 10, but he vapes. And I'm like, oh. And now I'm sitting here and I'm thinking. I'm like, so it's. That happened solo bra. And then this girl said that, and I'm like. And now I'm, like, thinking about it, and I'm like. And I'm like, that's really interesting, because that was. The bullying was more effective of a mechanism than the prospect of death. Like, the fear of death was less convincing than being bullied by people. I'm like, damn, I'm gonna bully the shit out of some people. This is gonna work. You know, that's how Mason's inclined. Attention. But, yeah, that's all I got. Ayman. I assume you have a question. All right, who's got something for me? I wanna. I wanna spit bars. Hello, Nikia. How are you? Yeah, I have this feeling like, oh.

My God, I'm gonna be stuck talking about Legion.

Yeah.

Like, all the time. So, like, how do I. Because I'm not just one thing.

Yeah. All right, so I actually should have made slides. I'm a dickhead for not doing that. But imagine there's, like. Imagine there's a circle. It's. It's like individual squares around a circle, and there's three, five, like, smaller squares in front of it. And those are, like, supporting points for a specific. So like Legion. I don't know. For instance, it could be like cold email. Copywriting is one. One is like, setting up the tech. One is like LinkedIn automation. What to say in LinkedIn. So it's copywriting tech, and then there's, like, response handling, and then there's, like, sales processes, and then there's like, Other so, like, how much volume you should send. There's, like, all these, like, random little supporting points around something. So it was this giant circle. And then you have examples or stories that support the point that, like, I am correct. And that's kind of like the frame. You have to, like, you can't. Like, if you make content or just, like, even. Even talk to anyone, like, trying to sell something, it's a. You can't be like, well, I think this. Like, no, I'm correct. You see what I mean? Like, in. And. And all these stories can, like, piece together. They all make, like, a bunch of unique combinations continuously over and over again. And it's like, you could. You could make, like, an infinite amount of content if you just have, like, 20 examples of stuff. That's it. Like, and you just interchange them elements for money. All you're doing is you're really picking, like, a square, and it's like, I'm gonna prove myself right about this today. And then you just use an example to prove yourself right about something. That's it. Yeah. Anybody else got anything? All right, give it to me.

All right.

So, Daniel, when you talk about problems.

You always talk about, like, business problems. Something's wrong with your offer, Something's wrong with your emails, or something's wrong with the content or whatever.

But I feel like a lot of.

Us also have maybe personal problems in our lives that might be holding us back in business, too. Could you talk about that a little bit, maybe?

What are some common personal problems you.

See in your students or in your peers and sort of how we should navigate those?

All personal problems stem from you feeling like you're not good enough. Where it's like, I don't know, let's say, for instance, like, you're with a girl and she, like, cheats on you or something. If you, like, think so highly of yourself, it's like, oh, whatever, okay? You know, people will be like, oh, well, like, you're the prize. But it's like, sometimes you're like, not. And, like, if you just, like, accomplish so much and, like, you. You. You know how capable you are. It's just like, it doesn't matter. It's like, I don't care. You know what I mean? And you. It's not like you're saying, I don't. Like you functionally do not care. Like, you just don't. Like, you're incapable of caring about something like that. Where it's like, dude, you know, like, you know how you start tweeting, you get, like, bunch of like, dumbasses. People start talking shit, like, all the time, right? Maybe. And you see, you got like 3,000 followers or something. Like, people like, comment dumb shit, and they just say dumb shit sometimes. It's like, imagine what that's like when you have 130,000. Dude, it happens like eight times a day. Like, legit. Like, people would talk shit to me and it's like, I don't care. But it's not like I'm acting like I actually don't care. People will be like, oh, this guy doesn't know what he's talking about. Oh, yeah, of course. Yeah, definitely. And then he's just. See what I mean? So it's. This is people. You need to be confident in yourself. But it's like, well, like, some. Sometimes maybe you're actually not a good bet, but you just become the person who is a good bet. And that kind of stems back to what I was just talking about. Like, like a vast array of capabilities where it's like, I've done so much and I know so much and I can facilitate so much, right? And it's like, it's just indisputable at that point. I think her Mosey talks about this where it's like, just. It's not that you have to, like, act like you know what you're talking about. You just, like, do know what you're talking about. And then that's it. Got something. Amy on the mic. So, Mr. Daniel, I wanted to ask you. It's like two questions in one. Like, why do you think a lot of agencies scale up to, like, let's say 50 or 100k a month, and then they just switch to coaching? Like, why does that keep happening? Number one? And then, like, for example, does it become too complex or whatever? And then number two is like, how do you structure your agency so that, like, that doesn't happen? Or like, you know, the agency you can, like, keep going kind of is because they can. The mistake people make, though, is they, they, they, they switch it. So, like, for instance, if you say you make an agency and then you sell, like, how to make an agency. See, so the difference between, like, client essential. A lot of people will teach you how to make an agency. We will specifically not teach you how. You must already be doing it. It's not, I will not work with you if you don't have an offer already. The reason why is because it can flow into all of the other stuff. So if you imagine the funnel, it's like, we're going to have the low ticket scripts funnel soon. And then you have cold email mastery. We have client ascension with the client ascension mastermind and like random events. And then we have list kit. And what's interesting about that is you can enter in the placement offer. You can enter at any point and logically proceed to any of the others. So there's a category of people where it's like, oh, the guy runs a coaching program, he couldn't make the agency work. Yeah, for some, but some it's like, oh no, this is like a very deep funnel where it's like you're gonna lead somewhere else. Like, there's a reason for this. So it's like, for instance, the function of cold email mastery is to get people for the placement offer. It serves no other purpose. Right. And like the low ticket scripts funnel, the function of that is to get list kit customers. Where it's like, this is really interesting too. Sometimes you have to, you have to make your tam. Like your tam is too small. So like for if people try to sell it to like Internet marketing type coaches and consultants or whatnot. Like, dude, I'm like tapped out. Like, can't really like get past hundred K month. I said broke is there's like 10,000 in existence. Like it's very small and they all know each other. It's like it's very, very, very small. Like, what you actually should do is in that instance, make a biz op to create your tam. Like for Vince. Vince teaches people how to make coaching programs and then sells them content marketing as a service. On the back, he's making his tam. He's literally making it. And typically what happens if you, like, if you introduce someone to a biz op, like, they don't even know anything else exists ever. And they kind of just like, they tend to stick in your funnel. It's very. Yeah. So if you do make one, it has to lead to something else. You see what I mean? So like for instance, you could be like, oh, they run a video agency and they like outsource the work to you. Or it's like you do like a recruiting offer where you place video editors and other people's video editing agencies. See what I mean? There's no reason to do it unless it serves a specific function. Dude, I was talking about this yesterday. It was every action needs to have. It needs to lead to some other points. Like for you, make a TikTok video. The function of the TikTok video is to lead to a YouTube video. The function of the YouTube video is to lead to the landing page and an opt in which leads to a call. The function of the call is to get a client. The function of a client is to get a case study and the function of the case study is to put it on YouTube to continuously move that process. Right. The function of someone getting in called email mastery is to be placed and they could conceivably move to client ascension and the placement people, it's like contractually obligated that they purchase liskit. You see what I mean? If like the function of the scripts funnel is to go to liskit and go to cold email Mastery, you. It has to go somewhere else. Like, you can't, it can't just stop. That's the mistake people will make if they make an info product. Is it just make an info product. Make an info product. That's incorrect. Got you. Max. Yeah. One more. What?

I love bullying. And I feel like we kind of glossed over that to like, we bullied.

You to join too. Yeah, yeah.

But I want to like have it be more practical like thinking of it to myself, like selfishly. Because also I'm not just going to go to E Com founders and be.

Like, yeah, yeah, yeah, yeah, I should have expanded on that. Yeah, you pussy. Join work with me.

But so I'm thinking of like practical ways to like apply that especially inside of content marketing and what I. So I'd be curious to hear your thoughts. Like what I think is like kind of attacking people that aren't doing like the new way of like the E. Comm funnel.

Like.

Oh. Like kind of bullying people into being like, if you aren't doing this, like you're a boomer and these are all the like, not like obviously saying that.

Yeah.

Kind of being like the, the, the new thing. And it's like if you aren't doing it, like you're just a boomer business and like shit like that and like subtly mentioning that. Be curious to hear your thoughts on how you can incorporate that into like targeting towards like founders and like subtly bullying them.

Yeah. Like FOMO and fear mongering.

Yeah.

Effectively around like this is my way of doing it. And it works so wildly well. And there's going to be a point where if everyone who isn't doing this, it's just not going to work. Like those are such a good example of this. It's funny because Taylor Watts going to be here later, but he's. He, he. He taught Cole and Cole made it like very mainstream. You have to have a setter, which Is like, kind of actually true to make ads work. So, like, we have YouTube ads running right now. Both our setters are here, so they're like, obviously not calling the leads. Where's Kendra and Antoine? Yeah, yeah, they're just chilling. And. And I open up the Google Ads, I'm like, why did my cost per call double? I'm like, oh, the fucking setters aren't working.

This is.

That makes sense. But yeah, kind of, kind of like giving evidence around. Like, if you don't do this, it literally will not work. Like, like the market is shifting. Like, if you don't have this, like, all the here's evidence. Like, I did it with this client. Look at this. Like, like FOMO fear mongering. Yeah, that's how you do it. Got you even working. Is it on?

Hello.

Oh, boy. Here we go. Hello, sir, Sir. One of the things you said earlier.

Was the instances and like, hey, you need to learn this skill.

And I was thinking about this.

I thought it'd be a useful question for everyone.

What skills though, are just not worth it to learn?

Like, where is it you're.

You're doing something and you just. There's no need for you to learn that skill.

And I have a part two to that.

Like coding, developing. Yes, yes. The, like, we got Oliver over here as the cto. Like, no shot I ever learned like, any form of, like, I'm just not doing it. So I saw with everyone doing. Yeah, but the problem is that, like, it'll be something so simple like, like using Zapier. And it's like, bro, the, like, the leverage around taking an hour to learn how to do this versus not is. It's. It's so outweighed, but pretty much every, like, integral skill. You know, there's people like, oh, learn skill, sell it as a service. Like all of those. You should know how to do all of those, right? Copywriting, sales, like cold email, you should know how to write ads. You should know how to build funnels. Like, you should specifically know how to like, use every site. It's funny because they're all the same too. Like, if you, if you walk into go high level or click funnels, it's the same thing. Like any website builder is basically the same thing. If you just functionally understand how each like, category of thing work, you could, you could just immediately figure out you. You got to become the person capable of learning things. Let me give you an example. So I have like, this, this like touch sync at my house. It's like battery powered. It Just died. And I was like, oh fuck, I don't know how to fix that. Just go on YouTube and figure it out. And like I couldn't find the exact model, but it's like, oh, you just do this and this. And I'm like, fucking fit. Figure it out. I just did. Like, it's like some people, no, I'm gonna, I gotta call the plumber or the electrician is gonna pay like 200. Wait like two days have no sync. It's like, no, I just figure this out. Like, and that, that, that's the equivalent of you like not knowing how to just write some copy where it's like, oh, I gotta go hire a copywriter now. And wait to just. I just know how to do it. Like, it's just, it's just faster. Like it just makes your life significantly easier. There you go.

Do you know Mad Dog Mattis?

The, the General Mad Dog Mattis, So.

The United States General, like five star General.

And he was saying that effective leadership is accomplished at 70% understanding of the topic. So you only need to understand something to 70%. What's your thoughts on that? Yeah, I mean, I don't think you have to be like a world class copywriter to just make a, a VSL that actually works.

Yes. So how do you know, how do you know when you're at like the.

Competent amount of, of understanding? You put it up and someone buys from it. Beautiful. Yeah. These aren't my questions. Let's just ask useful questions.

There you go.

What's up? All right, let's do one more. Do the thing to Ori. It's the last one though. We gotta, we gotta.

Yo, so who do you think is going to be the first client? Ascension Eagle Scout, like you take all these skills, you have like Nick verge.

Do like 16 bit emojis.

Like every time you get a skill like you do like you put it all in kajabi, you get like a.

Little badge, probably get them all.

You get like an Eagle Scout.

Like, why don't we just do that?

Just gamify all of it, see who gets there first.

Aim is like a machine. You just tell them to do something. Okay. Fucks off for four days. Just go, all right, I did that. I'm like, oh, cool. All right. It'll make it. Oh, dude, this is, this is actually like so important. It's like totally cool. If you're like, I don't know, you have like some kind of like mentor, like, I don't, I don't know. And you ask him Hella questions. It's only annoying if you don't do what they say. Ayman is not annoying. Because I tell Aiman to do something, he's like, all right, got it. Just does it like. Like zero delta, like zero. Zero lag between that. Like, just fast. Yeah. Eamon's an eagle scout. Congratulations, brother. All right, guys, we're moving on. Thank you. Hold up. You had no one to go.

All right, we're gonna keep it. We're gonna keep it moving, so don't go too far. Don't go too far.

Thank you.

Yo, yo, yo, yo, yo, yo.

We have more chairs in the front. We have more chairs in the front. There's a bunch of open seats, so if you want to get closer, don't be shy.

The what?

All right, you ready?

Yeah. What's going on, guys? How we doing? I think this panel is by far the most fun of the day, so I don't want to waste any time. In the spirit of short form content and going viral, you have to hook people in right away. So let's get Ben, Alex, Mitchell, Mason, Ryan up to the stage and let's just do it. Let's do it. Let's get the. Let's get the game.

Absolutely, bro.

Tight fit, but that's okay.

Alrighty.

I don't even feel qualified to host this right now, but just barely getting it in, but. All right, guys, we good?

Mic'd up.

We're good with the mics.

Yeah. Test one, two, there.

There we go.

Okay.

All right, check.

Show of hands, who here has seen any of these guys or myself on tick tock reels?

Okay.

Yeah, that's great. So I want to start this off. I don't think any of you guys need an intro, and we all know a short form. We got to get people hooked in right away.

So let's.

Let's hook them in. First question, we'll start with Mason. Bro, what do you. How do you reverse engineer virality, Ben?

Start with this.

I think the concepts that do the best are the ones that are, like, universal enough to where it's going to grab somebody's attention, but personal and specific enough to where it's really going to resonate with. Yeah, it's definitely different from, like, what I do. Like, I just talk. If you're, like, actually making content to get clients, that's going to be a different process. But the videos that have performed best for me and for Mason, like, the hook is, like, more general. Like, okay, here's the best way to make money online. Something Like a variation of that and then you get more specific in that concept in the body. But the hook is very.

100% sure.

Everybody's just name drop Iman. No, but I'm just you will go viral. But I found all my most viral videos kind of follow like a similar like pattern of kind of like what he was saying. With like going general is the first thing that you have to say has to either be like a name or a thing that like everyone in your target market is going to know. So like an example is Iman. Like that's my most viral video. But the other time is like I name dropped a movie. It was like the social network and that one did really well. So saying either like a name or like a thing that will like appeal to like a very wide net. And then I like to say something slightly controversial but not in like an ignorant way but in like, like when I said Emon shut down his agency, like that was, that was controversial because like I said it was to go all in on SaaS and then everyone went to the comments said no, it was for XYZ reason. And so I think that's the biggest thing is you have to like understand that you're trying to appeal to like a very wide net. If like, if you're trying to go viral and you say like, here's two cold email tips. Like you're probably only going to make it to the people that know about cold email. So if you're trying to go viral, I think you have to cast a wide net.

To piggyback off everything they said. I've just found the less you talk about what you're trying to sell, the more views you're going to get. Nobody cares about what you're trying to sell. And to kind of talk about what they said, you have to talk about shit that the world wants to hear, like shoes, cars, money, women, men, people. If you try to niche down, that's where your views start falling. So I structure all my videos based on like I call it hobbies and interest based content. I just look at what culturally people are interested in and I try to make videos around that. Yes, the hook's important, the delivery is important, but if the topic is limited from the start, you're never going to get views.

I don't think I did this man any justice. Who's seen the short form clips with the big captions on social media? I know you all have raise your hands. Every single person. This guy is the inventor. Would you claim the OG of the.

I Mean, I didn't invent titles, but we made them obnoxious and put them on short form videos 100 and then worked with some big clients that I can't mention.

Yep, yep.

And they became famous.

Yep.

So if you need short form advice, I don't know if there's a better panel, but I want to talk about making content at scale because I feel like the biggest question I get, I'm not even nearly as big as Mason, but it's like, how do you make videos every single day? How do you get the ideas? How do you keep coming up with ideas? So I don't know your process, Mason, but is there any way to systemize the process of making viral content, like opening up your phone and making a video every single day? Like, how do you keep that, the wheel turning in terms of ideas and things to say?

Well, I, I don't make videos every day and there are things that, where you can sort of like think about like, all right, what do people want to hear? And just make sort of like canned videos where it's like, all right, like I haven't done one on like five Tips to be a millionaire or whatever, something like that. But like I've found that like the videos that actually do really well, and maybe you can agree with this, is they're kind of like lightning in a bottle.

Right.

Like the first, I guess like the second time that I ever went like really viral was like I was like drunk in a hotel and like it was like 2am and I suddenly had a great idea for a video and I was, I just made it, no script. And it, that one ran to like 8 million views. And like every, every other time where I've had one that actually does really well, it's usually just like killer idea that just hits you out of nowhere and you just make it right away. And so I think like, it's not scientific by any means, but if you can just be a little bit more open to like hearing your own ideas and trying to open up your creativity gates and just letting yourself get those ideas more often and then actually just make them wherever you are. Like even if you're at a coffee shop, just like, you know, go outside or something like that and just make a video. Like that's where the real good stuff comes from.

Bars. I agree. I think like your day to day life starts to become content. Like you just when you're having a conversation with somebody and it makes you think of something, like you start to turn that into a video idea. Some like Smaller stuff. Like, I walk a lot. And like, you just let your mind kind of run when you just, I don't know, take a shower, drive. Like just when your mind is kind of idle, your creativity flows. But then also I think everybody goes through phases where it's just like, I do not want to make content. Like, I don't know what to talk about. I feel like I've said everything that I have that's useful to say. But I think pretty much everybody talks about like the same handful of kind of universal truths or like the, the same core ideas. It's just different ways of delivering those messages. So like, that will resonate with somebody. Like you telling a story in one way and telling the. You telling a story to prove a point in one way and then telling a different story to prove the same point in a different way will resonate with two different types of people. So I think, yeah, there's times where you're just like, I have nothing to talk about. But that's just because you're not trusting your own voice enough to like, think, okay, this is actually something good to say. And then also I'll get ideas just from scrolling through TikTok and hear somebody else say something. And I'm like, okay, do I agree with this or not? And then there's also like just concepts that usually perform best that I'll fall back on if I'm like, if I'm just dry and I have nothing.

So my content schedules, I only record once a week and I work with Cam and Presley and like, they could attest to it. I'll record like 30 videos in like an hour. And that's like all it takes for me. And I really just. It's kind of like where Mosey said he's like, it's easy for me to make content. Cause like, I just do all these things and I just make content about it. So I would say like half of my content comes from that of just like random things that I learned this week across the different companies. But then the other thing is, and I forget where I saw the statistic and exactly what it was, but it was like most of your followers actually like don't see all of your content, right? And so like most of the time you're putting out content, you're actually like, it's getting to new people. And so every time you find a video or like Ben said, like a concept that works, like a concept that works very well for us is like any type of like three step easy tutorial. Like how to do XYZ in three easy steps. Like every type of video like that performs really well. And so when we find a concept or a video that works really well, we kind of just like obnoxiously run variations of it. And it's gonna perform every single time. And you're not gonna like annoy your audience because they don't even see every single video that you put out, or at least most of them don't. And so that's a big thing right now that we're doing is really just remake. And you don't say the same video word for word, but you make a variation of it that's like very similar. And it's still, it's gonna perform every single time. And so I think a lot of people miss out on like a lot of easy views because they're like, oh, I can't put out the same video, but it'll perform every single time.

Yeah, I mean, when it comes to scale, I mean, by show of hands, how many people go to the gym in here? Everybody. Did you bench 315 on the first day? Probably not. So when it comes to making videos, like, bulk filming is your friend, but most people, it's like a muscle. You can only film. Like, you know, he's got up to 30 videos in an hour. Like, he didn't start there. But like you, like, we tell all clients and everybody and even myself when I started, like one video a day is like a start. Then that's 30 videos a month. And it's like, okay, next month, let me try for 45, let me try for 60, let me try for 90. I mean, to the point now, like, I mean, we did a test a while back. I was posting 10 times a day on my TikTok account. Like, that's like 400 videos a month or some shit. I can't even count that high. Like, I don't even know how that content comes out. It's just, you have to, you're a machine, you need to turn it off. And then we even brought that to clients who are like, you know, if you have a plan, it's easy to stick to the plan. But at the same point, like what he said, you know, you have to allow for creativity because, you know, if you script everything, the videos are probably going to suck. Like, but you need to have structure and it's a reps based thing. And you know, to piggyback on what he said, I don't live by the analogy that like I post a video once and it's Over. I kind of hate that short form is kind of ingrain that that, like, oh, just because this video didn't do good once. Like, we've tested the Same video with 10 different hooks posted back to back across my account. Like, I want to give content the opportunity. And like he said, or like they all kind of said, if you have a video that does good, you guys are ad guys in here. Like, even AD that makes money, you put more money behind it. If you have a video that goes viral and gets views, you keep posting the same video and then you post it and milk all the fucking views out of it. Then you redo it in the same video in a different spot and try it again, and you keep going. And you know, to say what he said. Like, it's like 98% of your followers, like, people that see your videos don't follow you. So that's, you know, kind of back on what I said earlier. Like, niche content. Like, your followers don't give a shit about your niche. Like, you're not even talking to your followers ever. But the nature of getting views is your followers keep seeing you, so they're just ingrained to see your face. So then they automatically trust you when they do watch the videos about what you talk about. So but again, you have to start making videos and make it easy for yourself to make videos. If that's just in your hotel room. If that's in your room, whatever, it doesn't matter. But you're not gonna start out posting nine times a day like Gary Vee if you're just sitting in this room. You've never made a video.

Yep.

The funny part, I have two. Two of my biggest tiktoks for the same exact video. Just rephrased. Like, same text, same hook, everything. Both went.

We've seen where you just. We just accidentally posted the same video twice, and they both did a million views next to each other. I don't have a theory for that. It's just weird. It works.

So staying on, staying with you, I want to talk. You've kind of gone over it a little bit, but a lot of the people in this room probably have the limiting belief, like, I'm not captivating on camera. I'm not interesting. Who would want to watch me, right? But I think I speak for all of us when, like, none of us are crazy, you know, I mean, we're all talented, but we're not like, crazy artistic, like singers and songwriters. We're just couple guys that gets on camera and talk. So, like, how can you train your mind to be like, I can go viral. And then how can you get better at speaking on camera and actually delivering a good hook with, like, no pauses in between? Like, is there a way to actually practice and. And train that muscle?

You want to go this way? Yeah. I live by the adage, like, there's a lack of certainty and, like, confidence in the world. There's a lot of confident dudes in this room. I think that's breeding, like, the nature of, like, Iman, Gadzi and Tate, like, they've kind of breed men to be more confident. But I think when it comes to making decisions and when you talk specifically on camera, a person doesn't want to talk to somebody who wavers in their opinion. So if you can't talk with certainty, especially in the hook, because it's wildly important in the hook, you're not going to get some. Hold somebody's attention to even get them to the, you know, to the next six seconds of your video. So if you. In life, if you speak with low confidence and uncertainty, that's gonna transfer on video, it's gonna be impossible for you to get views. So it's like you have to train your subconscious to, like, I make a lot of money. I should be making videos. If I don't make fucking videos, who else is gonna do it? And I'm better than all these other fuckers at making videos, even if you're not.

Yeah. I think the biggest thing that he said that I agree with is certainty. It's if you're talking about something that you almost, like, feel like a phony about and you're like, I don't actually know too much about this, or I don't feel like I'm super qualified to be putting out information on this subject. I think you're, you know, it's going to. People are going to feel that even through the screen, through your tonality and how you look. So I would say the biggest thing is certainty. The other thing that I would say is, I've talked about this before is like, there's a difference, I think, between being a content creator first and like a business person first. I think every single person in here is a business person first. So I think you guys have an advantage. A lot of people are trying to put out content actually before they have done anything. Like, they're literally just trying to. Haven't done any business, they haven't ran a business, and they're trying to come on and make a lot of content about starting a business. And again, I think people can kind of sniff through that now. So I think he really hit the nail on the head that you have to be certain in knowing what you're talking about.

Yeah, I also. I don't think everyone's a content creator. Like, if. If it's something that, like, you just don't want to do, like, you kind of have to have the desire to do it. Like, I make content just because I want to. I make almost no money from it. Like, it helps my brand, it helps me get clients, and eventually I'm sure I'll sell some shit. But, like, I just started making content because I felt like I couldn't not do it. So, like, if that's not like that for you, I'd say there's other ways that you can go about getting clients, or, like, there's just. You can do other shit.

But everyone in here is tweeting, so. So why can't they post videos, too?

That's true.

Yeah.

I don't.

I don't know. I just think, like, if it's a force, then double down on Twitter, you know? But what was.

What was the original. What was the.

How can you, like, how can you become more confident on a camera?

Okay, Confidence. I think, in the beginning, like, you're just not going to be confident, and that's fine. You're going to be thinking about the way your hair looks and. And how your eyes are too far apart and just all this random shit. And then you're probably gonna start talking to the camera, like, with one side of your face showing. Like, you know how people do that, where they're, like, talking? They, like, hold the camera like this. So it's just, like. Because you can see that they're insecure about the way that they look, so they're, like, positioning themselves weird. So you go through that phase, and then once you get through that, then you go through the stuttering phase, and then eventually you just kind of forget that you ever sucked. Like, it's just reps. It's anything. Yeah, it's gonna be awkward. There's gonna be a learning curve. You're gonna suck at first, and that's fine.

I agree with Ben. It's definitely something you kind of either have or you don't, but that doesn't mean you shouldn't try. Like, everyone kind of starts off. You guys all know, like, the YouTube accent, where it's like, you're a little too excited to be on camera right now, but it's, like, totally fake. Like, what's up, YouTube like no one, no one actually makes content like that. But you start off sort of at the extreme and then you like slowly over time as you become more confident, just become yourself.

I remember you told me to talk to the camera like I'm talking to a friend. Like when I first started making videos, they sucked and you were like, ben, stop being an idiot. Like just, just talk normally. You don't talk like that. And I did. And then it started working better.

And now you talk to the camera like you're talking to the love of your life, bro. It's very intimate. You ever watch a Ben Bader TikTok and you're like, oh my God, you feel it? You feel butterflies, bro? What was my point? Oh, it's kind of like writing, right? When you start writing, you're kind of writing like a copywriter. Like you're using like the buzzwords, like demolish this, you know, whatever mechanism. And then like once you start to become more confident, like you use your own vernacular and you use your own language and it just becomes more you. But you have to go extreme first and like basically do like the default one, like everything that, like the TikTok voice because it does work. But to build a real audience and to build people that actually trust you, like you will become yourself sort of along the way. Growth.

Yep. Pass it, pass it.

And also to kind of go on what he said, like TikTok videos and like reels, like you have to amplify your energy to a bit once you get comfortable and you know, kind of go on what you were saying. You guys in this room are probably smarter than all of the content creators or 99% of the content creators on the Internet right now. Because you actually understand the fundamentals of running a business and agency and making money. Most people start making content and to go. He said it's they're not making it to start out to make money. And I think that framing is different for most people that they're like, if you are literally gonna say I need to make this video and I need to make money money, you're not going to make money. Like it has to come from. You're a content creator first, business owner second. Right now, your business owners first, content creator second. And when you make that shift, like understand that content is a job. Like I don't know how many videos these guys make, but I'm sure it's a lot. You don't get a following. Like there's, we posted like 1300 videos on my tick tock to get me to 300,000 followers like you. That's not fun anymore. Like, and it won't it continue not to be fun, but I do like the money and the shit that comes from doing it. So, you know, looking at it like a typical 9 to 5, like, yeah, I need to make money. I need to fund my agency. I need to sell products. And to do that, I need to show up on camera. And nobody wants to listen to a boring dude show up on camera, you know? And I think it's that decision that you guys can make in your mind, you know? And a lot of that confidence that you might be lacking could also come from, like, what have you done in your actual life? Like, there are a lot of younger people in this room. So, like, I'm 40, I'm old. Like, I've done a lot of. And I have a lot of confidence talking about, oh, yeah, I'm young. I don't know if I'm live to 120. Like Gary Vee says everybody will. But, you know, you have to have that certainty and that confidence behind, like, yes, I have an agency that does this much money. This is how much we make. I bought this car because I can afford it. I bought my parents this. I do this. I take her girls here. Like, if you're not living that, then don't make videos about it. Like, because it's easier to make videos about that. Yeah, like, you know, I have this because I did it yesterday. A lot of people talk about Tai Lopez when he started, because here in my garage is my Lamborghini. Lamborghini's fake. Lamborghini's fake. You rented it. The had it in every video for, like, three years. He clearly owned the Lamborghini. Like, people understand that over time, you know, but they're not going to know that in the first video.

100%. I want to get into going from viral to actually getting business and getting customers. And I think Mason's a great person to speak on this about. Just out of personal experience, do you feel like you've, like, minted new market? Like, have people become aware of copywriting solely from you? Or do you think people are seeking out copywriting, stumble upon you and become a buyer? Like, do you think you're inventing new people in the market? Like, what Daniel is saying?

Yeah, just because, like, copywriting is not really. Like, I don't really see anyone else talking about it. Maybe a couple people. But, like, at least when I started, like, I kind of brought it from Twitter. Like, Twitter was, like, sort of the origin of it. Like, everyone who knows what copywriting is probably knows from like, Tej Dosa or Nate Schmidt or who else? I don't know. But like, on TikTok, there's no one else really talking about it, especially in that way. So the question is. The question is more like how do you turn that into money is what you're saying.

Yeah, because a lot of people are like, oh, you're getting views, whatever. Like, why does that matter? But if people start to trust you and like, you and watch your videos, they're gonna eventually seek out your services or your product.

Exactly. So.

Well, yeah, it's. It is. It's definitely a. Okay. So, for example, like, if you're. If you're trying to do a webinar, right, you don't actually need to go viral, but you need to be able to, like, command like 100k views a week, ideally with a call to action, like in the video. So, like, in all of the videos that are directly related to promoting the webinar, it says, come to the free copywriting class, register and bio. And if we can, you don't have to, like, have a big popping video, which we have before. And it's been great. Like, right before webinar and you have like, we had two videos one time go, like, get 2 million views back to back. It was crazy. One of them was actually filmed in addition in Tampa. So thanks for that. But like, you only. You don't need to go viral to do that. You just need to, like, be in front of people a lot. And going live really helps with that too. Like, anyone know Tom Cruise, Section eight guy? Yeah, he go. He is literally live like eight hours a day now. It's insane. And it's because it. It helps. Like, it really helps build the brand. Like, engagement goes up across the board. It makes people feel like they know you and. Oh, should we talk about the trust hours thing?

Yes.

I haven't thought about this in a while, but we. I told this to Daniel. We had this, like, theory of the trust hour theory. And basically how it works is, like, for every hour that someone spends with you, like, trusting you. And that could be reading, watching videos, hearing about you from other people, whatever. One trust hour equals like $100 that they're willing to spend with you. So if you're selling something that's a thousand dollars, you need to figure out how to make them spend 10 hours with you. And that could be watching your videos, scrolling through or like going like, you're on live or you're sending emails, like, just being more present. 10 hours, $1,000. That's what we found is, like, kind.

Of where it's at.

Yeah, I don't know if I'm qualified to speak on this one because I make no money from TikTok.

All your clients do.

That is true.

No, I think, like, like Mason said, you're just gonna build more trust over time. And, like, those top of funnel videos are gonna bring people in, like, kind of the same way it works on Twitter. Like, you probably found money Twitter from some platitude account and then you found, like, the real people. But it works the same way on TikTok, I think. And then, like, so in every. Every video that Mason posts, we have text on screen. Like, early in the video that's come to the free class and in the bio. And then we have the webinar registration. In the free class, they sign in the bio, they sign up, they get nurtured throughout, leading up to the webby. And then on the webby, it's like, for beginners. It's like, okay, here's how we did this, this, and this. There's three sales that you kind of have to make on the webinar. You have to sell them on the base business model on themselves, and then on you as the person to teach them. Once those are done, then they're going to be in a position to buy if they have money. I could go into webinars and how all of that works, but I think that would be a whole another panel. But, yeah, I think that's anything like drive attention top of funnel.