Daniel Fazio says agencies that deliver leads often fail with clients making under $200,000 a month because those clients can't close. His fix: sell them coaching programs first so they learn to close deals before buying agency services.
$200,000 per month.
A coaching program is better for both the seller and the client. Find me any agency owner and they're going to agree with this. Let's say they sell ads or they sell lead generation. You get your client leads, the client isn't able to close the leads. They come back to you. They say these deletes are really bad quality. This happens for two reasons. The first is either your client is making less than $200,000 per month. The second reason is if your agency is isn't something that's a productized service like just editing or deliverable time. You sell a done for you service to a client that makes less than $200,000 per month, they are somehow able to screw it up because they can't close sales calls because the entire existential nature of their business is terrible in the first place. Therefore, they should be sold a coaching program because they need to learn how to actually close deals first before they buy an agency service.
