Daniel Fazio compares cold email and cold calling, arguing cold email is highly scalable (can blast many domains from a lead list) while cold calling is more personal with higher conversion rates. He suggests the two balance each other, that different people respond to each channel, and recommends using both simultaneously to reach broader avenues.
With cold email, you can literally just be like, I already made this good script to this specific niche. From this specific lead list, you can rail up 10 domains and keep it going. But cold calling, it's just so personal and it has such a high conversion rate as opposed to cold email. So I feel as if the two effects balance each other. If you were to have a team of three cold emailers versus three cold callers, they could probably produce similar results. But kind of person that would reply to a cold email, the kind of person who replied to a cold call, are completely different. So you need to have both simultaneously to hit bold avenues.
