Daniel Fazio explains how B2B service providers (agencies, consultants, freelancers) should create asymmetric offers—promising and delivering greater value than the client's payment—using his Client Ascension/Client Essential program as an example. He emphasizes providing fast execution, clear evidence of results, and advising prospects honestly during sales calls (including telling some prospects to change their offer if it won't work).
Chapters
Yeah. So if you're trying to sell something, you're. You're going to make a claim where it's like, I'm gonna sell you this, you're gonna give me this, but I'm gonna give you something more valuable than what you gave to me in the first place. So you're. You have to sell asymmetric opportunities where it's like, I typically, it works like, I'm really good at this. I'll execute it for you in exchange for this amount of money. But my execution of this with what you already have is gonna make you way more than what you paid me. That's literally how business works. You. That's exactly how Client Ascension also operates. Because we sit here and it's like, okay, we sell someone Client Ascension, but the claim is that you're going to make way, way more. And it works. As evidenced if you go to clientessential.com you opt in, you look at that, all of the screenshots of people making a lot of money. Like, it works, right? So it's pretty simple. Someone comes in, they have a B2B company, they sell their service to another business. That means they're a marketing agency, they're a consultant, they're a freelancer. Literally any kind of B2B service, we spin that. We show them how to spin up outbound campaigns, cold emails, get the leads, we're going to write the scripts for you. We're going to give you the leads, we're going to give you the software, like, fast. Like, way faster than any other person can do. And it just works like, it just does. And that's the claim where it's like, what we're going to do is you'll pay us this much. We will execute this for you. Here's evidence that it works, here's how fast it's going to work, and then, bam, you do it and it does. And that's. That's how you have to do business. You. You have to give somebody, you have to give them a result that is more than what they invest in, than what they invest in. This is what people don't understand. Where it's like, I'll. I'll get people who come in and they'll say, yeah, I want to sign clients, but I don't want to. I don't want to sit here and, like, do a guarantee. Because, like, what if I don't hit the numbers? And it's like, you sell. So you charge someone like, $5,000, and then, like, you're like an ad agency, you're trying to do ads for them, they pay you 5,000, they spend 10,000 on ads, they make like 2,000 in sales. They just lost so much money. You literally don't deserve the $5,000 because you're not capable of delivering them an asymmetric offer like you, you can't even produce them the money. So it's very interesting. Which you have to have an offer that works. And that's, that's the barometer for who we wet inside client ascension. People might think like, oh, I want to hop on a call with client ascension there and, and they're gonna just try to sell me. It's like, no, what we're doing on the sales calls is trying to deduce what are you selling? And we're gonna tell you, yes, this works or no, this doesn't work. We tell people all the time, no, no, no, you gotta change this. And we're gonna leave you with an, with, with like an actual consultative instruction to move forwards. I think you need to do this before you come over to client and sensor. We're not going to hard sell you if we don't think it's going to work. Right? I don't want you inside if it isn't going to work.
