Daniel FazioCo-Founder of Client Ascension & ListKit

Delete Your Social Media with Your High School Friends and Start from Zero (to sign clients)

29 Nov 2022 · 0 min

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Daniel Fazio recommends creating a new social media account dedicated solely to business and populated only with members of your total addressable market (TAM). He warns that adding personal contacts (e.g., high-school friends) will cause the platform algorithm to surface non-target audiences, so the account should start from zero and remain business-only.

You start a new social account so that the followers are entirely comprised of your tam, your total addressable market, your actual market. You start posting business stuff, it's a bunch of your high school friends, it's going to get algorithmically pushed to people who are like that. You don't do that. You start it from zero and acquire people that are within that realm only. So you're pushed to more people like that. You can't mix those two. It has to just be business.