Daniel Fazio breaks down how to spot a fake cold email. Check the signature, type URLs manually instead of clicking, visit their landing page, look for a video, Google their name, and verify their social profiles match.
Think about what a rational human being would do if they receive a cold email. If you just pay attention to exactly what you're doing, it's okay. Cool. Cold email. What's in the signature? Like, is it their name? Do they have their company link? And I'm not gonna click the link. I'm going to, like, write out what the URL is in case it was, like, hyperlink to some other link that isn't that. So I'm gonna write out what that URL is exactly in the address bar, and it's gonna take me to your landing page. Right. Do you have a video on your landing page? If I Google your name, do you show up? Do you show up on LinkedIn? Is it the same URL on your social media profiles that you just cold email? Do you exist on the Internet and everybody does this.
