A short YouTube monologue by Daniel Fazio offering tactical advice for starting an agency: create short-form content for potential clients and send it to 100 prospects for free to land paid work, with a focus on immediate income over scaling. He rebukes concerns about scalability when one lacks basic resources.
$10,000 per month
100 people
A while back I made a YouTube short and it went something like, here's how to build a $10,000 per month agency. Here's what you're going to do. Example offer is you do short form content for people. You're going to go find 100 people you'd like to work with. You're going to go film short form, edit short form content for them, and then you're going to send it to them unprompted, free. They're going to do this for 100 separate people. And someone comments on that, they go, are you sure this is good advice that doesn't scale? To which my response is, why are you worried about scale when you're fucking poor? You have zero dollars, you need like groceries to eat. My guy.
