Your target market comes first. Christian, a copywriter at the agency, can't write effective copy without knowing who he's speaking to. Define your audience before you write anything else.
The order in which you put together an effective marketing campaign or cold email campaign is it has to start with identifying the target market. Like, who are you actually speaking to? Because Christian, he does the copywriting at our agency. And how would he be expected to write effective copy if he doesn't know who it's being written for? And so I think that's a, that's a great takeaway right there. Is like, start with identifying who this is actually for who are you trying to speak to?
