Daniel Fazio advises that solo operators struggle to exceed ~ $10k–$15k monthly revenue and recommends hiring staff to overcome that ceiling. He gives a concrete example: hiring help that costs about $2,000/month when earning $10,000/month feels like losing 20%, but creates a new operating floor and a 20–30% range in which revenue stabilizes, enabling further growth once operational roles change.
What you need to be doing here is hiring people. It's extremely difficult to get past the 10 to 15k per month mark by yourself. And if you keep signing clients, you're going to have an actual psychotic breakdown. It's too hard. It's way too much work. So when I tell you to go higher, so let's say they're going to cost like 2 grand a month, and you're making 10 grand a month, what you're thinking here is, I'm about to lose 20%. You go up, and then you baseline for a while, hit ceilings. And when you hit that ceiling, you establish a new floor where it's like a 20 to 30% range, where you hang around in there, and you can only get past that ceiling. Dealing with the fundamental changing of how you operate. And typically that fundamental changing is hiring somebody.
