Short excerpt from a YouTube video advising how to acquire a first client when you have no case studies or testimonials. Recommends doing free work or performance-based trials (take a percent of the improvement) to secure one case study and one testimonial.
So zero to one client. It's the hardest possible client you could get. And if you have zero evidence at all, no case studies, no testimonials, you should absolutely be doing free work. You give examples of free work to people, you start a conversation with them, and if you want to get paid from them, do it on a performance basis. I'll make all of this for you. You try it out. If it works better than what you currently have, I'll just take a percent of the increase. And now the function as to why you did this. The whole reason for this right here is to get one case study, one, one testimonial.
