Daniel FazioCo-Founder of Client Ascension & ListKit

High Ticket Offers are Better than Low Ticket Offers

11 Dec 2022 · 0 min

Watch on YouTube

0:21

Daniel Fazio (speaker) reflects that his biggest business mistake was undercharging for services—selling low-ticket offers despite delivering high-quality output—and that, given what he knows now, he would have charged more earlier. The clip frames underpricing as a youthful mistake that became a lesson in pricing strategy.

Biggest mistake I made in business was not charging more money earlier and selling really low ticket things for the quality of work or quality of output that somebody was able to achieve from it. I think if I could go back like two years and charge more money, I just didn't. I didn't understand it yet though. I was too young. But I mean, your mistakes turn into lessons and I know how to price better at this point.