Short transcript excerpt from a YouTube video by Daniel Fazio discussing an operational anecdote: after flying the team and clients to a Tampa event (125 people, yacht), two 'setters' were absent for several days. During their absence ad campaign booking cost-per-call rose from about $80 to ~$220, illustrating that promptly calling leads (the setter role) dramatically lowers ad costs and improves campaign efficiency.
We had an event. We got a bunch of the team to fly out to Tampa with a bunch of our clients, 125 people. We get a yacht, which was cool.
But our two.
Setters were there on Thursday, Friday, Saturday, they left on Sunday. Now on Friday, I'm looking at our ad campaigns, and we were booking, like, $80 calls. I go look in the ad campaigns, and it shoots up to, like, $220 a call. And I'm like, what is this? And then I look up, and my two setters are sitting here, and I'm like, that makes sense.
They're not being called.
In the funnel.
That role is so integral that it reduces the ad cost by more than half. That difference between me being able to outbid everyone, it's.
So that important.
And it's like, dude, that's insane.
