How Michael Hit $80k/mo in Client Ascension (And How to Get Clients & Systematize Your Business)

What's up everybody? I got Michael here. Michael is a G and he is inside client extension. Michael, could you, could you let everyone know what you're selling, like what your business is and maybe kind of where you came in for Client Ascension and then where you are now?

Yeah. What we do through Client Ascension is run an Amazon FBA coaching program. So going all the way back. I'm a former C. CPA corporate accountant who started selling on Amazon, built a private label brand, AKA just my own brand via Amazon, used that within the first year to actually be able to quit my 9 to 5 and then linked up with my guy Ryan, who goes by the investor or the FBA investor on social. We started direct mentoring people because we already had courses XYZ that led to the program that we're in with Client Ascension which is called the Amazon Accelerator 2.0 program. And basically what it is is we take students from all walks of life. Most start at zero. Some have current Amazon businesses, current E comm businesses and just don't really know what the hell is going. Going on. Right. Because it's, it's a lot of data. But what we do is basically guide them through each step of finding products, sourcing products, designing high converting listings, pictures and videos that actually convert to human beings like us all the way through. Scaling a brand through their first. You know, some people will do six figures in our program which is 12 months. And so we, we've, you know, we. Before we came to Client Ascension we were doing a lot of one on one. Didn't really have an offer, didn't really have a program. We're kind of just dudes on Twitter and social media talking about our own success, who people were asking for mentorship and you know, like any entrepreneur. Yes is the answer early on. But just refining the program made the program better. We're getting a lot better results, a lot more speed. And then our business started taking off as well.

Yeah, yeah, you showed me some results from some of your clients. So it's really good and that's kind of why I was confident in you guys because I know you could actually get your clients results. So when we came in like when you first joined, it was kind of like a one on one thing. It was essential to switch you to more like a group thing and restructure how it is. And obviously it has resulted in one, you getting better client results and two, you personally making a lot more money, if I'm correct.

Yeah, yeah, both. Both. One doesn't work with the, with the other without the other. So absolutely. It's more students, more people who are building businesses to get out of their jobs and then a better business for, for us as well, of course. And it, it always works twofold.

Are you, are you comfortable sharing like where, where you started and kind of a revenue level where you are now?

Yeah. In terms of the like coaching and education business, we, I think we came to you in June of this year and we were just kind of figuring out that we wanted to do a group program, something where we could. We still offer one to one coaching. That's what's unique about our program. Ryan and I have our call links basically available anytime. Kind of like client essential with you. Right. And so I think going back to your question, where we were at, I think we were doing somewhere between about 20 and 25k a month total at that time. And so we dialed up the wizard and decided a lot of people have seen you on social, especially in the Twitter sphere where a lot of us came up on for a while you clearly know what you're doing and then to kind of back away from a niche and say I'm helping businesses out. We were like, why? What's there to lose when someone who's done it before is doing it now kind of can give you a little guidance?

Yeah, yeah. So what are you like 80k a month or some shit now?

Yeah, yeah. So the number now, right, we're in December now. We did, we had our highest month in October. We did over 80 and then we came back a little in or in November, did 60, some like 65k but are hoping we're trying to hit that 100k in December or in 2023 very shortly. So I think that's, that's the next step. But it's just kind of refining, refining the system and making sure while we scale, everyone's still getting the same hands on kind of white glove approach is, is where we're at now. And you've been, you've been helpful in that in that regard as well. And just in terms of not just on lead flow, which is, which is huge. Right. At any business we all need leads. We're all, we're all thirsty. But just operationally how dialed in client ascension is to when you're actually okay, cool, someone pays you money now go. Like if you don't have operationally a foundation, you really can't sell with conviction. Right. And so that's what we already had the information before client ascension, but we were just scattered. We're just solopreneurs putting our shit together, just like answering one off questions like just very inefficient in our business. And so now we're able to sell hard because we know when someone lands, they're getting an onboarding, they're going through the system, they're going to book a call. Within a couple months, they're going to be launching a product and on their way to hopefully building another income source that could be a primary. So you guys have been huge just operationally and like just setting everything up.

Yeah, yeah, it's such a big problem. It's typically the issue people run into somewhere around 20 to 30k a month because it starts to be if you don't have systems or operations to. While simultaneously making sure the clients get results, it's really, really difficult to get past 30k a month. And I. And that is probably that's the reason why you guys have been able to make it to 80 because it's. It always comes down to like, you just, you need to put everybody through a straight line. And I know like you and I get on one on ones a lot and it's always really funny and I like working with you guys because you always come onto a call and it's. We have this specific problem. How do we solve it? I'm like, oh, you just do that. And then you're like. And then you come back a little bit later and you're like, all right, that's solved. Now I have this specific problem like, oh, you do this. And then it's just this, this sequence over and over and over again of just like you encounter some problem and I'm like, oh, you do this. And then like, and now you guys just gradually go up and up and up. And I think in your particular instance the, the next thing that makes it go farther is you guys need to start building a sales team. And so that's the next, next project to work on for you.

Yeah, we hired a closer. So, you know, we're no longer taking our own sales calls. And so that's freed us up a lot to just focus on just high quality content and of running our program. But. But yeah, you're right. A more robust sales process that is kind of just everywhere instead of just within our stratosphere would. Is probably next. So we'll. Our next call. Yeah, you're right. We don't need. Luckily we've been doing it long enough so we didn't come to client ascension with like, how do we do things? How do we. What business should we choose or anything like that. It was like, okay, we're doing this this way. We know our program works, we have some infrastructure. Put this all together and help us grow. And that's shockingly how it was shocking how quick that happened. Once we were in, I think the first 60 to 90 days, we doubled size of our community and top line as well. And so it was shockingly, it was a good shock, you know.

Yeah, yeah. I remember just giving you the blueprint. It was like pull up a Google Doc. I'm like, you can do this, this, this, this, this. Here's tutorials on how to do this, this, this, this, this. And you guys move fast. And that's what I like about you is like if I, I tell you guys to do something and it's just done like super, super. The, the, the next project for you is you're going to probably need more closures but you're probably going to need a setter too, which obviously we have a bunch of. So I'm going to guide you through that process on, on, on setters and so will Dan. We're, we're making some stuff for that. We're going to give people access to setters and probably, probably some ops people because you're starting to get to that point where you have a lot of people inside your thing. So it's going to take a lot of different, different management. So we're going to make some stuff around that and I'll 100% help you with it. But it kind of like what you said where like two, three months, it results in like a pretty significant increase. And it's funny because if you take like just the system we employ, it's the same thing every time. For both an agency or like a coaching business or some kind of B2B business, it's a very straight line. Like you just do this in exactly that order and that is exactly what you did. And what I found is any. Everybody who comes in with kind of like the mentality of you guys where it's like I'm gonna grow and I'm gonna get the information and the know how to do it and I'm gonna execute it fast. It always works because it's the same thing every time. And it's taken me like four and a half years to figure out how to do it. So it's like pretty cool to just be like oh yeah, two, three months, bam, done.

It's, I mean and especially we run a similar community to you for, for people, you know, our target market is anyone who doesn't, doesn't like their 9 to 5, which is a pretty, pretty wide array of people. But yeah, like we came in and it, I'm sure it's similar to how we coach people to build the Amazon businesses. It's just like the same shit is working over and over. We just didn't. There's just always that disconnect on like, what's the next step? Okay, I did that. What's next? And when you just have this more clarity on the North Star in anything, it's really easy as long as you're not like, if you come in anywhere and you're lazy. Well, yeah, obviously. But if you want to do the work and you just don't know where it is, it's client ascension. There's, there's no better place to just grow fast, especially online.

I appreciate that, brother. And you pro, you probably experience the, the same thing with your students where it's what's like, maybe you probably have students in your thing that are exactly like you. And what I mean by that, it's like issue. I was like, okay, question. Okay, get the question answered and then just keep going and you hit the next block. It's like, get it answered and hit the next block and you get it answered and it just very gradually grows and what's, what's pretty incredible. And I, I know you have people inside there doing like doing numbers and your stuff works really well. And it's that when you really start to finally understand to just like how a system works. Like we have a system, a client session. I'm sure you have a system for your Amazon thing. When you understand it so well, you can replicate it to such a massive magnitude and you really start to see like, this is what scale means. And you start to go through like uncomfortable periods pretty easily. And it's like, wow, that's like, that's very strange that you can just take something from here to here. Because to go from 20k a month to 80k a month in six months is pretty like, that's four times the business or X on the business. That's insane. But I'm excited to, to see you guys get to like quarter mil a month, which is completely within the realm of possibility. And I know you guys are doing everything together and it's, it's, I feel.

Like it's so much about consistency, consistency and it's content. So, you know, we're, we started off on one platform on Twitter and that's good. But now just expanding and duplicating and just figuring out, okay, we, we have a YouTube channel, Amazon, FBA University just to plug there. We're, we're starting to, to go a little bit on Instagram. We have big email lists. It's like we're able to reach people and we know that the message resonates and our content slaps when, when we have time. And so it's just the, it's just that iteration knowing that okay, you're going to figure it out. And so if we have the time and the systems which you guys helped us implement, like we're going to be. It's just going to grow as long as we. As long like you're so right, it leverage, you start getting a little bit of leverage too. And especially media leverage like on YouTube or anywhere else where you reach a lot more people with each exertion of effort. And so it's like, yeah, the more we have kind of the foundation like just rising, that's solid, the easier it is to just reach more and more and more on each level. So we're just, yeah, we're, we're gonna have a big 2023. Sure. You'll keep, keep dragging the carrot along the stick for us. But yeah, it's a beautiful thing, man. It's a lot of fun too.

It is. What you said about media leverage is so true. It. Each exertion of force becomes higher and higher and higher and higher leverage and a lot of it has to do with YouTube. I don't know if you saw me in the announcements channel inside Client extension, but I just put out like seven tutorials on YouTube so you guys should, you should watch that real quick.

Definitely. Well, yeah, it's pretty crazy from when you start your business, whether it's my E Comm brand itself or even the coaching business, you know, like you just work, you can work like 14 hour days and there's, there's just nothing comes out of it. And then it slowly starts to. You, you just have to, you got to put in the steps to, to start getting the ball rolling downhill. And it takes a while, but it's, it's, it's fun because if unless you get through that, that struggle early on, you never, you're never going to get leverage.

Yeah, you're, you're right because when you start it's just absolutely nothing while doing so much and then all of the results come at the end. And I would say like if it, if it's a beginner and I mean like you have nothing. You have zero clients it's going to take you, like, probably 300 to 500 hours to get your first client, and then you have one, and then you start to get results. And then like, the incremental amount of time you need to exert to acquire another client shrinks over and over and over and over and over and over again as you as. As you just release more assets into the world. And what I mean by that, or just accept, like, you're working out. I was thinking about this yesterday, about how, look, you could.

You could.

You could literally categorize marketing like a workout, like a set. So it's like a set might be like a month long, and it's like, say it's four YouTube videos, it's. It's 10 Twitter threads, it's 20 LinkedIn posts, it's 500 cold DMS, it's 4,000 cold emails. And that's like a set. And if you want to get stronger and stronger, you either. You just have to do sets for so long, and then you want to do progressive overload. You increase the set and the next set, and that's all you do. Just continuously. You just make that go higher and higher and higher and higher, and you get stronger and stronger and stronger because you learn how to do it better. And then you hire. You hire help, like employees to help you do it. And it's the same thing with every single person makes a lot of money. It's all they're doing is consistently doing the sets and increasing the volume of the set. That's all you do.

That's why the progress is inevitable if you continue, you know, like, it literally is inevitable because you subconsciously know what to do.

Yeah.

So you're not even. You're not even acting. You're not even having to exert the effort anymore. Like, you're just moving the right way. And so that's what. Honestly, that's what a program like yours, a program like ours does. It just moves people the right way where it's unconscious. And then by the time it's your own actions, they already know what to do. And that's the.

Dude, I was. I was just talking about this with David Reinke yesterday, about how some things become unconscious and it doesn't even take effort to do it really. Where it's like someone might. I'll take it for instance, like tweeting or Twitter threads. Some people who like. Like they've ever tweeted before, it's like they gotta, like, sit down and, like, think of something to tweet or it's like me or you or, like, really think hard about, like, how to make a YouTube script or something like that, or, like, how to make a podcast episode. It's like, no, it just, like, airdrops to me from the ether and it just like. Like you can just do it. You don't really have to think at all about it. So not only is it compounding of your assets, it's compounding of your competence. Like, you just become so good at it. It's so easy. It is unconscious to do the inputs. It's so important.

I think you. You start. You start training your dopamine straight up to be, like, to. To be much more aligned to. To real progress, because it's always based on progress or survival. But once you. Once you know, like, you. You just are. You trust the process, then each. Each thing you're doing, like, you're getting a lot of pleasure while just intuitively knowing you're moving forward. And that's what. That's what good guidance or good, like, a clear path forward does. It's just like, it just. It fires you up, you know? It's just, like, exciting to know. Okay. I don't have to stress in the same way. It's time. I'm, like, confident enough to know this is going to move the needle a lot with just maybe a couple hours of work today.

Yeah, yeah. It's like a cheat code. But, brother, thank you so much for coming on. I'm going to leave all of Michael's links in the description. I'll leave his YouTube, I'll leave his Twitter, all this stuff there. So if you want to connect with them, you can go. There we go. Michael, let's make some more money. Yeah.

Yeah. To anyone out there, join client Ascension, man. You're learning from the best. And speed is an element, so get in before the new year. They'll probably, you know, price is only going up. So quick plug for you there because it's an awesome program, man. I appreciate everything.

Thanks, brother. Appreciate you.