How Nick Launched a New Offer & Hit $100k in 4 Months inside Client Ascension

What's up everybody? I got Nick Verge here he is inside Client Ascension and we're gonna have a talk about how much money he has made inside. Nick, could you share that with everyone? What kind of results have, have we helped you get inside?

Yeah. So the two areas that I got the most value from when I came into CA was one like changing my offer a little bit in terms of how I'm working with B2B people, but then also in terms of using a personal brand to realize like I could, I can offer a done with you service. I don't need to just do done for you all the time. So I kind of got split between those two areas and I'm really glad I did because it's a lot of time to build out the offers and get the thing like set up properly on it. So I would say that from the B2B. From the B2B area since I joined Client Ascension, probably like kids cumulatively, because I like to think about things in terms of cumulatively it's like four months inside of ca. Four or five months probably. I would say on average I got that cranking to like about 15 to like 20k a month just from that. And then on the B2C side another like 20k. So it's like it's anywhere. And this is why I think that you know, just in general, one of the main conversations you and I have had is that growth is not just like linear, it's not just like 20k this month. 20k this month. Like you'll have it where it's like 50, 50k one month and then have it where the next month you're down to like 10. So all together just like from the B2C offer, like our coaching offer, we've probably brought in about like 65 to like 70 grand from that. And then from the actual like agency side of things like just offering done for you services probably like 40 or 50. So I'd say since I've been in, I've made like around 100 grand which is, it's, that's, you know, I'm happy with that. I'm. It's not, it's not life changing money, but it's good. And it's also like okay, we're four months into the year, five months into the year, so we got plenty of time to go. Like.

Yeah, I mean you're not going to have a problem getting to like 100k, 200k a month.

Oh, go ahead, go ahead.

It's just super slow and like you, like you were just saying it where I feel like a lot of the problems that people have over their business and it. I. You'll know what I'm saying. This. It works in phases where it's like 0 to like 10k a month as an average is like one phase. And then like 10k to 50k a month is like a phase. And you just hang, you hang around in ranges for a really long time and then just due to like a sheer compounding effect from both your outreach and your personal branding, like, if you're doing it properly, like we show and client ascension, it happens. You have to think of things in quarters. Like, it's the only way that you can ever accurately assess anything.

Yeah, it's. It's very accurate. And also like, again, it's just sometimes it's about zooming out because when I look at like on average how much I've made every single year, I. For past two years, it's been around like 300 grand. 300ish, 350, 370. Like, I don't keep track of specifics on it or like off the top of my head, but yeah, like around that range. And so this is like averaging out to be about that much. But I know I'm going to make way more. And that's because what I've built out from client ascension gives me a just disgusting amount of speed. And this is kind of one of the unspoken benefits is like, someone told me this once and I thought this was good. It may have been you actually that said this. Sometimes you need to take like two steps back just to go like five steps forward. Like, you need to really kind of clock out and just see, like, okay, wait, what do I need to do real quick to make this faster, better, more streamlined? Everything. And yeah, I, I think that when I look at that side of like the B2C business, I didn't have that at all. I'd like done random little coaching cohorts, but I didn't have any of the systems that I have in place now just for, just for B2C and for coaching and bringing people into my offer. And now that I do, there's none of this, like friction involved in taking on a coaching student. It's just that systems, all the stuff's fired to them and it's just efficient. Like, we got it really efficient. And you know, I think that this is a, a really good metaphor, like, similar to like the highway system. If you don't have highways, like, it's hard to get from Somewhere from point A to point B, right? Like for you to drive there and there's no road to get there. You need like a jeep or some off roading, especially live in Arizona or something like that. So it's, it's literally like building out systems in your business or like building out these highways because it makes it so much easier and quicker for you to get to the goal. So now like I know I have this coaching program, I can just put people through it now that I'm kind of on the tail end of building all that out. Like building out a workshop, building out the offer, having the coaching program, like coming to the point where we have all these guys on a schedule and like, you know, it's, it's the offers working, like we're seeing results from it. Like people are getting clients and shit. Like all that. That's a highway system to build out. Just like if someone were to come in and be like, hey, I'm going the agency route, I don't want to do any done with you work. I want to do just done for you. Okay, cool. Well then there's like cold email, there's your vsl, there's your landing page. Like there's all these different parts of your highway system that you need to build out so that it makes it as like easy as possible to just systemize the process of someone coming into your business, giving you fucking money and then leaving your business. And also the system to then bring in those people in the first place. Like not just processing them, but also attracting them. So that's, you know, that by itself is worth more than anything. It's just the speed of just holy shit. The utility of this is amazing. That's at least how I look at it.

We were having a conversation, I think it was like a couple of weeks ago and you were telling me that all of the coaching calls that you show up to client session are like the offers call like offers and strategy call, Twitter call, personal branding, like that. And then you said something that it's just, it just makes so much sense where, because you went to all those calls, those topics are exactly what you got better at. So for instance, you attending the Twitter call resulted in you gaining however many X amount thousand followers you have now and morphing your lead gen away from just oh, maybe I get a referral into something where you kind of just get calls booked all of the time and you have free traffic, which is the ideal situation for people. And I feel like there's too many people that they, that Neglect the action of doing that where it's like they, they have no functional understanding or system by which they can get people or work on a, a long time horizon. So, and I mean you've been exposed to a lot of people on the calls and you like, you're super active in the community. If you had to take, if you had to just like assess it based off what kind of person is going to get results and what kind of person isn't like based off what you've seen as a student.

Yeah, well, I think that I'll start with this, that by saying that anyone can get results but not everyone will see results. And so much this is dependent just like how you show, if you show up with just like bitch mentality. Like I don't expect anything good to happen like in any area of your life. Like you need to, you need to actually be actively trying to make results happen. Like having that forward force on everything. But you know, dude, we, we talked about this on like a space or, or on, on a call recently where it's just unfortunate, but I think a lot of guys are like really scared to get on camera, to get in front of something and talk and speak and they just don't have that experience, you know. And I realized going into the program that's 100% one of my strengths. I, I, I, I like being on camera, I like talking, I like being a talking head. I have a lot to say. Like I like being that kind of personality. And I looked at it a lot from actually the perspective of what I think Alex Hermosi said once where he was like, he saw Kylie Jenner became a billionaire and he was just like, like this girl's 19 and she's a billionaire and I'm not a billionaire. And he realized that it was the fame thing. And so I look at that and I have a lot of friends who have really big personal brands and I'm just like, okay, that's probably the biggest asset I can build for myself as a brand. Because a brand gives you unspoken authority, first of all. And then second of all, like it just is so much more powerful when you do have a brand versus you don't. Whatever you say is valued more because you have a brand. Right? If I get 115 likes on a tweet and you get 2 likes on a tweet and two people come or the same person goes to your profile and goes to my profile and I'm a copywriter and you're a copywriter and we both sell the exact same stuff and we both have the exact same results. That person will look at me as more relevant because I have, it's like if you go to a club and one guy has every single girl at the table and then another guy is just like by himself, like just partying around, who do you think is the super cool guy? I got. That's, that's kind of what it is.

It just gets, it's the same concept. I mean, it's just social proof. And I tell this to people all the time on the offers, calls. I'm like, listen, there's like, there's about three components with which we're going to play with. It's the claim, what you say you can do for a client. There's the risk reversal, which is reversing the risk away from them, and then there's the social proof.

Yeah.

And the claim is 10%, the risk reversal is 10% and the social group is 80%. And the social group can be presented in a million different forms. Whether that's case studies. It's you have a YouTube or you have a Twitter presence or a LinkedIn presence. And I try to conceptualize this with people. I'm like, listen, if you took two people with the exact same website design, with the exact same cold email script to the exact same industry or niche from the exact same data source, exact same absolute everything, and one person has a Twitter, LinkedIn, YouTube presence, one person doesn't. The guy with the social media presence gets all of the results. Yeah, all of it. And you get zero because you're default an Internet scammer until proven otherwise. And I, I've said this so many times to people and it's like, like, like you need to be doing everything you can to acquire proof. And I feel like a lot of people don't do that because again, they are scared to just put their face out into the world. But similarly, at the same time, dude, we're on our, our mastermind calls and like this is with all seven figure people. Like they're making over a mil a year. And I'm, and I'm just trying to like decode things to share it with everyone. I'm asking questions and dude, every single one of them creates content. Every single one. Like they all started with outbound, all of them started with outbound. Cold email, cold dms. And then it's a grind. And then it works faster and faster and faster and faster. And then cold outbound hits a theoretical cap. Like it's really difficult for you to make Millions and millions and millions of dollars. With Cold Outbound, it just doesn't scale.

So that's, that's where I was at like when I joined Cold Client Ascension is like, I've been doing cold email referrals like my entire career, which is, I felt like I was at that point where I'm like, dude, this isn't scalable. Like every single time I need business, I need to like go and do it this way. I'd rather, and I just like the frame better of a sales call when someone came to me versus I came to them because they come to me and it's like, it's like a mop boss thing. Like, like you're taking them in and assessing do I want to work with you or not? Like the entire time. It's, I personally like that frame a lot better. Makes life. I, I, I mean it just makes closing a lot easier too.

Yeah, well, it's kind of like the ascension of like say, say, say you're like a, like a salesperson and you look, you go into some sales organization, typically you're going to start as like a SDR and you got to be making cold calls. And then as you do that for a couple years, you get to become an inbound person. You take like warm calls. Right. It's kind of like the same ascension as a business owner, except it can go way, way, way faster. Whereas you start with outbound, it's more difficult to close people and you have to, you have to actually learn sales, which is what we do in client extension. We, we have like two calls a week that, for sales call reviews and let people submit call recordings and we, we critique them and all that. But similarly, if you're not putting in the roots and planting the seeds of you to be able to ascend to where you get inbound leads, you're gonna hit a cap at some point. It's just too difficult. Like, it's, it's really, it's really, really going to be hard for you to get past 100k a month if you're not planting the seeds of doing inbound. And it's like when you, when you figure this inbound game out, which is so easy to do in Client ascension, we tell you how to make the content. You can literally use chat GPT to create sales assets. And I don't think people are aware of this concept of just using sales assets. It's like the easiest thing ever. You can, you can gain thousands of Twitter followers in like a month. It's like super Easy.

That's what I've been doing basically. Yeah, it's dude, like this is, this is just how I view it. I've built one highway network on Twitter and now I still got to get to LinkedIn. I still got to get to Instagram, I still got to get to fricking YouTube. Like there's so much to do and I just, all I view this as is like if I can get all those impressions. Like I think over the course of last 28 days on Twitter, I've gotten a million impressions. Like I looked at, at the little stat bar I posted on Facebook too. I was like, in quotes, where's Nick? Because I came from Facebook. Facebook's like a, a niche pocket of direct response marketers, copywriters, like my, my people. And so I came from there and I came to Twitter. I was like, oh, none of my friends from over here are like over here. It's a completely different audience. And I was like, interesting. I kind of am sick of 45 year old people. And so I was like, let's go over here more. And now I view it a lot differently because I'm like, okay, I've made that much money just from Twitter. And I, I will state this, I, I, I will stand by this statement for the rest of my career. Some people just aren't that interesting enough. They, they don't have an interesting offer, they don't do anything interesting, they don't have any good stories, they don't even have a good sense of humor. If that's the case, maybe you should just stick to cold outreach or like do cold, you know, ads or something maybe, right? I have all those things. I have good stories, I have like a personality, I like to talk, I'm very comfortable getting on camera. Like all that stuff. If that's not you, that's fine. Like you don't need to try to be that. Although I personally think like you should probably figure it out because this is a huge asset.

Dude, it's really not hard on Twitter. Twitter is single handedly the easiest social media platform to grow and make sales on. It's one. All you have to do is just narrate exactly what you're thinking, that's it. And then make sales assets like that. That's all you do. Like you just do those two things like every single day.

You don't have to be anywhere pretty. Like you just, it's so easy. Yeah. And so, you know, that's why like I'm looking at LinkedIn as well. Like I want to go there. But I, I think to just summarize it for someone that's watching this and is like, you know, if you're watching a testimonial, you're probably not watching it because it's like you get off on that. Like, you're. You're considering, do you want to do this or not, right? Like you. That's probably not your main form of persuasion. You're like, do I want to join Client Ascension or not? I will tell you that everything you need is in there dependent on who you are. Because I guarantee you there's people that are more like me that are like, I should probably just focus on the brand. Like, honestly, like, I'm already have results. I'm already doing it. There's people that are brand new. Like, I always talk about a. Because a perfect example comes from Internet money. He's figured out, like, video editing. And now it's just like, dude, you need to agency. Like, you need agency right now. That's the route you should go. Take the agency pill. And he takes the agency pill and he gets all the things that he needs to do that. And then he goes and do that, does that now.

19K.

Fucking crushing it. So down the road he will go from agency to some form of a done with you done for you, or I'm sorry, done do it yourself or done with you offer. Whether it's like a course or whether it's like a group training program, he should have that. I had been going down that route for so long that I was like, okay, well, I've already been doing this for a while and I know that I should be over here selling done with you products and also like some form of like, courses B2C. Like, I should just have that because people land on my profile. Regardless, it. It'd be nice if they gave me money every time they came on my profile. Some people book a call, but it'd be nice if someone just went through, read my stuff and then was like, I like this guy stuff. And then just $500 comes my way or $1,000 comes my way. Like, there's no reason not to have that because that's just like passive fucking income, basically. I mean, if you structure it that way. And yeah, I just, I think a lot of what Client Ascension gave me was first and foremost, like, the support to make that happen. But second, like, okay, here's just a general idea of what to do. And I'm not really like a big course curriculum guy, like, sitting down and watching through all the units. I'm just not. I just talked with the guys on the calls, and that's. To me, I've been in a lot of programs. I've literally written and helped direct programs as well as I've been, like, you know, in my career as a copywriter and a marketer. And I've noticed that that's kind of the. Some people take every fucking note, go through all the course material, and other people, like, can you just tell me what to do and I'll do it. It's like two different personality types, so I'm definitely in the category of, like, I would just get on the call, talk with Daniel, or I get on the call, talk with Nick Rogers, talk with Logan, talk with Dakota. Those are the main guys I was talking to. And funny enough, what, like, what is it? Dakota's good at Twitter. Logan and Nick are good at branding. Daniel's good at making offers and running the ops and the marketing of everything. What have I improved in all those areas? Like, of course. But I just, I know that I would be swimming upstream if I was trying to go onto, like, a call with, like, Andre on ops, because I'm just like, I, I, I look at ops, and I'm like, I'd rather have Walker do this. So big thing. Also, that was a huge, huge dub, which I haven't even talked about is in the beginning of client ascension, you guys talk about partnering with people, and I'd been, like, very reserved on partnering with you. I was like, no, no, no, I don't want to. I don't want to do that at all. And then I saw you guys explain it, and that's exactly what you did. Like, Andre handled this. Daniel handled this. And I was like, well, duh. Yeah, that obviously makes sense. I'm not data guy. I'm not systems guy. I don't like. And try me trying to be. That is a fucking headache. I don't like doing that. So partnering as well. Like, I have a partner now who just handles all that for me. Dude, like, it. It's amazing. So there's so many of these just. I would call it, like, roadblocks that you're gonna hit in your journey that they've already seen, they already know about, and they're like, hey, do this. And then you're like, oh, thank you, sir. Like, I don't have to go and crash into this pothole right here. I could go around it. So it's like, I, I don't see how, regardless of what situation you're in, Whether you are like me and you were just solo freelancer and been doing that for years. Whether you already have an agency, whether you figured out a skill and wanna go agency, whether you don't have a successful agency, whether you do have a successful agency, whether you have. Even if you have a fucking coaching program, I mean like whatever it is, there's no way that you come into client ascension, you join and actively go towards the things that you need help with, show up to the calls. Maybe if you're a course curriculum person, go through the course curriculum for those units, but there's no way, if you actually act on what the people are saying, you don't see results. I did. And my. Literally all of my social proof, all of my, my brand online, all the money that I made from, you know, starting a coaching offer, even changing my offer, and now it's the point where I can just work with a few clients and make the exact same as if I was working with, you know, 10, 8, 9 or something like that. So there's not one way that I see that you come into the program and it's not like one just an ROI, it's one of the best ROIs you had. You just have to fucking do the thing. That's what's dumb is sometimes people join a program and then are just like, well, the thing that happened, it's like, did you do it? No. Oh, wow. Like, what a concept. Yeah, yeah. So overall, 10 out of 10, I would say that it's a great program, I think for anyone, regardless of where they're at. And then what's just good also is that like I'm even feeling it right now. Okay, we have a lot of the B2C stuff built out. I think I wanted set up in the background. Just some cold emails to some people that I really want to work with. And I'm like, okay, well we can easily do that. We have all the systems that we need for that. So it's a win no matter what. It's a dub. That's my opinion based.

Thanks for coming on, bro. I appreciate it.

Definitely have a good one, brother.