A short YouTube excerpt (Daniel Fazio, Feb 7, 2023) giving a concrete, low-effort growth tactic: ask satisfied clients for introductions to other potential clients. Fazio argues this simple direct ask often yields new business (example: one referral leading to a 33% growth in a small-client base) and expresses surprise that more people don't use this straightforward approach.
I don't know why people don't do this. Like, if you've got good results for a client, just literally go ask the client, like, hey, name, I'm trying to grow my business. Do you have any other people who would be interested in doing the same thing that I do for you? If you've got them good results, they're probably going to say, yeah, you got three clients. One of them says, yeah, you end up signing another one, Congratulations, you just grew your business 33%. And, like, one simple action, like, I don't understand why people don't do this more. It's so simple.
