Short YouTube clip by Daniel Fazio offering a three-part cold email framework: use a high-opening subject line (example: "Quick question" used for three years), personalize the opener to the recipient (example: referencing CBD brands and complimenting products), and lead with a strong offer—here recommending influencer marketing via TikTok to CBD brands.
If business owners aren't answering your cold emails, it's because your cold email scripts suck. In this video, I'm going to show you exactly how to write a high.
Converting cold email. Okay, so the three things you need to include in your cold email strategy to make sure that people actually respond is number one, a good subject line. And we've used this subject line for the past three years and have gotten amazing open rates with it. And it's simply Quick question. People always open emails with that subject line that the second thing to focus on is personalization. And the way to personalize your email is just simply to know who you're actually sending the emails to. So in this case, we're sending emails to CBD brands and in that first sentence we're just saying that we researched CBD brands and happened to come across their website. And the fact that we love their products, they love hearing that. And the third thing to include is just having a really good offer and one of the hottest markets you could sell right now is is influencer marketing, especially through TikTok, which are both part of our scripts. And that's why this email right here gets responses.
