How To Build A Personal Brand THE RIGHT WAY In 2023

Who's feeling quirked up in here? Nobody.

Those mints are crazy. I had like 10.

Someone check on this guy. 10 is intense. Yeah, give it up for these guys.

Let's go.

All right, so real simple. I mean, let's just go through and give some quick intros so everyone knows who's here. Starting with you.

Yeah. So my name is Miles. I'm from Pennsylvania, and I sell stuff on Amazon and tweet about it way too much. Post on Instagram, a lot about it. And then so along with the Amazon store coach program and then a SaaS that helps Amazon sellers, basically. And it all just kind of feeds through the personal brand.

I'm Nick. I started in the theme page game, used all that traffic to start building personal brands through my agency. Really transitioned into coaching personal brands now, and I kind of build my own personal brand. Not that I post enough, but that's.

Kind of what I do.

People ask me this kind of shit and I don't really know what to say sometimes. I do a lot of different things professionally. Nick and I are partners in launch socials, and we help people really do content right with their personal brands. I also own a fitness company, Untapped Athlete. Other than that, I just like, chill in Atlantis and weaponize autism. I don't know, a few other things on the side.

All right, Daniel. You guys all know me. It's my concert, 100k on Twitter. Just started YouTube. Best YouTube channel on earth. And honestly, it's. It's pretty exhausting, isn't it?

This is gonna be a shit show. You shouldn't have put him up here too, because that's just encouragement.

Yeah.

Yeah, I should have thought twice about that.

I know you guys are all big on Instagram. Like, you guys all, like, he doesn't have one. That's from Personal Choice. I'm actually just banned forever, so I would have one, but, you know, I'm not allowed to.

That's why he moved to Hinge. They kicked him off the platform.

Yes, we'll talk about that. Actually, platforms, right? That's always an interesting question to start is like, if I'm trying to build my personal brand, like, where do I start? Do I pick one? Do I pick a couple? Do I go on all of them?

I think you pick a type of thing to do. It used to when Instagram was old Instagram, where pictures actually worked, that was my thing. But now short form content is really the thing. So to me, you either pick short form content or you pick writing. If you're gonna Pick something, you know, to start with.

But any, basically any Twitter, any singular tweet can be turned into a video, though, and any video can be turned into a tweet. So there's really no reason to not actually be doing.

And the way I like to think about it is the, the way you write tweets is those really just turn into your video ideas. You can go make videos about them, but that kind of leads into a different conversation that Logan and I have a lot with our clients. And that is oftentimes when people go and try to make a video, right, it comes across really scripted or I'm trying to do this certain hook, I'm trying to do this certain thing, whatever. And frameworks and formulas are really, really good, and it's good for a beginner to do that. But when you start going to that next level and Miles does this really, really good because he's making YouTube content, he's live streaming and doing that all the time. When you start to go to that next level, just riffing and just off the dome type of content where you're just saying things and you can see it on our podcast all the time, we just kind of say things and they get turned into clips and those things do really, really good. And I think that's what builds the bigger connection with an audience rather than more scripted, formulaic style content.

Yeah.

And I would say too, everybody here is from Twitter, and I think Twitter's a great place to start. Served me very, very well. But it's low effort. And there's a lot of things where you can just, you can multiply your leverage by getting your face on video. It's just a layer deeper of a personal connection. And I know all of you guys are Twitter guys. That's where I started. But I'm gonna really, really encourage all of you to get the fucking camera out.

And your competition won't do it. Yeah, they won't get.

So many people are afraid to just get on video.

Like, we all try to grow. And if you posted one video a day of your face talking on Twitter, you would get better results. And your competition won't. But for some reason, most people just won't. But pretty much everyone that wins does.

And one of the things on the point I was making, look at guys like Tate, you look at Kanye, you look at all these people, they just go on podcast or they go on interviews and they talk and they say outrageous things and they get clipped and used. And it's their personality and that, the fact that they're actually an impactful person that creates an impact rather than I'm gonna go for film the selfie video. Even though you really have nothing to say.

I mean, you could do some interesting things. Like I know Connor Sunderland and Brooke Hitting. They just get on a one on one call and record it and just find clips from it. And you guys could literally just find some other person who runs the same business as you. And then you just sit there and riff for 30 minutes. And now you magically have like 45 pieces of content.

Yeah, so that's. So we've been talking about that a lot because those are actually, we have a lot of. There's a lot of. We have a few of them here today too, guys that work with both of us, with what you guys do, what we do. And that's something that we've realized too. It's like, because I've been putting out content for so long now and there gets to a point where you do start using like this formulaic shit and everybody's thinking like hooks, all of these tactical things. And in reality, if you took the frame that you would take if you met someone in person or if you were out at the bar with your friends or you're doing these things and you took that raw approach, the energy within it is going to have so much more impact because it's not you trying. There's. People can feel that shit. There's a very real kind of man. I don't know even. It's like kind of esoteric the way that things perform based on the energy that you put into your content. And I think that the fastest way is to do that is, you know, like moving forward. What I'm going to be doing to, you know, I have somewhere probably close to like 80, 85,000 combined audience, whatever is going to be like, I'm going to film YouTube rants for 60 minutes a day and whatever that turns into, it turns into. And one framework that I like to think about is how would you make the videos? If you were on the zoom call with your clients, what would you say? Because ideally, like, that's probably going to be a good framework for the people that you want to attract on the front end.

And the tonality, the conviction and everything is just naturally on point. You don't have to force it or be excited about something you're not really excited about to make a sale.

I think there's something to note about. Like you have Cam who follows you around. I have Scott who follows me around. And then we just end up with so much raw footage. We end up with so much raw footage. And it's, it's. That naturalness is just embaked into it because they're following me around and I'm just doing what I would otherwise do anyway. And that is inherently why people find it interesting in the first place, because it wasn't performative. It was just simply how I existed in the first place. So it's like you might be sitting here and you might think that, like, you don't really understand your voice yet and you don't really find it. I mean, if you like scroll back to May 2020 on my Twitter account, I haven't deleted the tweets. I kind of. It probably looks dumb. And then you gradually find out, like, how much of my personality can I release and channel into this? And then you kind of just find it. And then like, one day your business is big enough and you have someone who follows you around full time, and then you have like six people on your team whose sole job is this, produce an absurd amount of content for you. But you find Twitter is a really good, really easy place to start it because you can just straight raw dog video selfie and like just do that and talk or just tweet. And then, I mean, you can get over to TikTok, but they're. They're kind of. Have you ever seen the Associates podcast clips? Oh my God. I. I think you have like maybe 13, 14, 15 clips of me on there and just like the dumbest shit ever that they comment.

Let's talk about that for a second. And the fact that we have 10 to 15 million views on that on like all platforms, we only have a few thousand followers between TikTok, YouTube, Instagram is. It just kind of shows you that it's the content that matters. And these short form algorithms are your advantage right now. And to take advantage of those and start using them. And those are all just clips off the dome, just randomly. None of those are scripted. We didn't script those out. Just clip from the podcast and it's just good pieces of content that's relatable and the energy and the tonality and conviction, etc. It just matches up because it just works. You know what I mean?

Something you guys kind of notice if you, like, look at people who have, like, bigger Twitter accounts is they kind of just talk shit and they like troll a lot. So you should just do. Do that because it's funny. And then people follow you for that.

And it's kind of like, sorry, not to cut you off, but I thought you were stopping for a second. Go ahead, finish. Sorry.

It's, it's, it's just, I mean, you'd be talking shit if you're sitting there with your boys anyway. So just treat your audience as if they're all your boys in the first place and then they will begin to think they are if you speak to them like that.

Well, one thing that, and sorry for that little interlay, but one thing that I wanted to Andre was like, what do you guys want to, want to talk about when you're up there? And like the, the big message that I would give a lot of you guys as you start to, you're gonna need to do content now. Like, it's just the reality of the situation, you know, all of you guys, how many in here sell an offer that makes someone money fucking all of you, right? So everybody is here to make money and there's really not that many ways to do it on the Internet, right? You're either like getting leads or you're improving the conversion of those leads. Like there's really not that many mechanisms. And so a lot of you are in here and you're trying to build a brand around whatever that mechanism is. But the thing that you're missing is you're focusing so hard on that, but you have all these other interests in your life that make up who you are and you're trying to build this money making brand. But in reality, if you utilized all those assets that you have that make up who you are, like if you for example, have one of these offers and you love jiu jitsu and maybe you love reading books, you could be fucking anything, I don't know. But talk about that stuff because ultimately that's going to bring in people that's going to become top of funnel traffic for your personal brand. And then if you're good at what you do and you just display that now you start nurturing those people in. But you can connect on these interest demographics based on the fact that you do like that thing and wow, oh, this prospect who would be the perfect client for you also likes that thing. And now you guys share an interest and have a commonality and, and then your expertise can kind of flow through. Like I feel like so many people in this room could probably instantly double their audience if they just actually were not afraid to be fully who they are on the Internet. And it's something that if any of you guys have followed me, has served me really well to just be myself. And really give less fucks overall.

I think there's another point to note that basically everybody in here sells an offer that has to do with making somebody else more money. So inherently, if you make like a TikTok or something that has to do with that, it's just naturally it might not get a lot of views. And a really good example of this is Connor Sunderland, who just makes videos about Klaviyo email marketing. How many E Com businesses, people who own e Comm businesses are sitting on TikTok. It's like in aggregate, like actual total, it's probably like quarter million people. And he might not get views for everything, but algorithms just have some way of sending it to the correct people. And so Connor's getting like 300, 400 views on his videos and like he just signed some big brand from it.

Also on that note is if you're doing cold outreach, cold dm, whatever, people are going to find your social media. And if you have the content there that speaks to that audience, whether it's getting organic views or not, it just shows that you're an expert and the.

Timing on it too. When people can watch you grow up and everything like that, you can see like 2019 podcasts I did and stuff like that. And then they get to know you and then they get on a sales call. I've been following you for two years, they're taking out their credit card. You know, they've seen you grow and everything. And that qualifies you so much. And it's so low effort because it's one to many. We can record a selfie video. And whether 500 people see it, 500,000, it costs the same to make and the time and just that goodwill compounded over time. It lets people learn from you and everything. And also too, that we haven't really brought up yet. Every year I've shared more and more. I get more details on what I give away for free and it just skyrockets the amount you make because people want not just the information, but the accountability and all that. Yeah.

A question I have for you guys is like, you talk about consistency and how many threads have you written?

52 days.

52 days straight of writing a thread on Twitter.

That's.

That's pretty. That's impressive. Right? So like 52 straight days of writing a thread. Right. Consistency. I've heard that in, like almost every panel in keynote today. Right. And so I'm sitting here and I'm just getting started with personal branding and I'm staying consistent. I'm putting content out. I'm making videos, and I'm just not getting the traction. Right. Nick and I talked about this. Like, how do you know when to pivot or if your content is working and what do you do? Because it's not just consistency, right? You have to also be putting out good content.

Studying, studying. Studying what other people are doing, look at how they're doing things, look at what Daniel's doing, look at what Logan's doing. All that. You aggregate the different things, then apply them. And this hit. That didn't hit. That didn't hit. But when you do it long enough, you start to realize and then you can start repeating stuff. Then it really hits. Like, it was so much easier to do a daily thread than like three a week. It's not even close. And then.

Right, that's so true.

I wrote a thread, it was like the three best niches for beginners. It hit, put it on Instagram, 2000 likes on there. It's like 4x what I normally get. Made a YouTube video about it then, too. And then a short. And that's like four, four things for one idea. And then I can repeat that next month and so on because the information's still true. It just. I can give the new followers a chance to see it.

And all that, I would say for someone that is, you know, doing the work and staying consistent and trying to grow their personal brand and is not working. The big thing to me is like, is distribution. Like, a lot of people make solid content, but they have no idea what they're doing in terms of actually distributing it. And that's a huge piece of it. I mean, it's, you know, we're up here in the fucking tracksuits. The associates like that. We've grown that podcast to 20 or 15, 20 million views in two months. We have 15 episodes published, right? It's the distribution. And so if you're new, you probably maybe are writing solid content, but you're not distributing it properly, right? And a lot of that when you're starting out is going to come from you building relationships. And not building relationships so that you can grow your content, but building relationships so that you actually want to be friends with this person. Right? Not transactionally. You just actually care about what they have to say, and in return, you provide the value that they also care what you have to say. Right? And so a lot of people post this stuff and then they just expect it to go out. And yeah, just. I'll have 10,000 followers next week. Like when I started I was talking to so many people online and like, it's basically like making friends on the Internet. You guys could all, you know, if you gamed or whatever, go in there and build relationships that way. And again, it comes very informally, but if you're trying to grow and you're not doing it, you probably need to talk to more people and build way more relationships outside of anything to do with your content. Just actually talk to people.

Yeah, like throwing out retweets follows trying to meet everyone.

I want to talk about.

There was a.

There was a. When I first made my Twitter account, I must have been. I made it in May 2020 and it must have been like July or August or something. And there was one singular thread I made that just showed such a raw degree of competence that I feel like that was, that was that exact moment where I was kind of like accepted. I remember because I was invited to Moneywave directly after I made it. And what it was, it said, it said, reply to this tweet with a niche and I'll show you how to scrape their email addresses. And I sat there for like five hours, like I was doing screen recordings and screenshots and people would just keep replying over and over and over and over again. I just kept doing it.

But that doesn't scale. That doesn't.

It doesn't. But you only need to do it once. And then it was magically like I. Because I must have had like 2, 000 followers or something like that. And then it was like, people like rogue wealth. Like, he, he messaged me. He's like, I like this a lot.

This is really cool.

And I probably bought Cody amount mastery for $35.

You probably, you probably did, yeah.

And the way you get traction is do. And a lot of people, because I'm the guy that handles a lot of shout outs on Instagram in the money making space. That's what I've done for the past three years. All those theme pages and stuff, that's me running those.

Right?

And business driven dream. Let's go to a milli.

To a Milli.

And in that game, like, a lot of people love to buy shout outs. They love it. Oh, what will I get if I do 20k 50k shouts that come to me randomly and it's like, well, is your content even good? Are you actually making an impact now? And that's why it's important to go and make those connections first to see if people are actually resonating with what you're saying before you drop a Bag on paid shoutouts. Because oftentimes people will come to me and they'll be like, I want paid shouts. I'm like, dude, your content's just not good enough. You're gonna waste 20k.

So that's.

That's important. That's a way to scale, but it's not a way to start and get growth immediately.

I found on Instagram, people just love buying biz ops. Just like trading, dude, it's the biggest thing on there.

Interviewed a couple of people, you know, from Instagram that have, like, bought courses and stuff, and they all say, oh, yeah, I bought like five or six different things. And there's a lot of those, you know, business gurus and stuff. And it's all the same buyers.

It's really interesting too, because everyone on Twitter, like, a lot of these. So many people in this room probably don't even, like, maybe they have a personal Instagram, but they're not putting out the same, like, degree of content promoting themselves on ig. And I'm telling you right now, like, Instagram is so much better for. For. Yeah, Twitter is so fleeting. You have a good idea on Twitter, it lives for two hours or maybe a day if it's really.

And one of the things it's so good for selling is because of the stories and DMs, you actually build a personal connection with people, your followers, and then they can talk you in the DMs and the sales cycle there. That's a whole other thing we can get into. But it's just easier to sell, I find.

It's like it was like an aggregator. Like, there was a lot of.

When I.

When I wasn't banned, I would. And people would message me and you could just send back voice messages. And it was like, I felt like an aggregator. Like, they came from Twitter and then it was a kind of more personal on Instagram and then they would. They would convert like that female acquisition. Yes, yes, for true.

Another.

You want to go real quick?

I don't even remember what the question was.

Oh, you're good. Another question I had, like, when I was first getting started, one of the things that really changed things, things for Christian and I was Daniel saying basically to have an offer. Right. Like, and I was always concerned on, like, how early on in building my following, should I try to sell a product immediately?

You get more followers if you sell something.

Exactly. So talk about that. Like, when do you introduce an offer?

I have a quick point on that, and I don't think it's just about Introducing an offer. I think when you introduce an offer, you start to talk about that more, and it's like a singular topic that you talk about, and then people start to associate you with that. And we talked about with Kaval, right? Everyone knows him for SEO. Well, it's because he sells SEO and that's what he talks about. He's just known for that. And I think, like Miles for Amazon. Now when Miles niched down, niched down and went just Amazon, people just knew him for Amazon. And it's because he's selling that specific product that he only talks about that.

If you sell something and you make it clearly apparent you do so in your bio, the kind of people who follow you are the kind of people who purchase something. It's that simple.

Yeah, like, there's all these accounts on Twitter writing, like the Google Sheets threads that they get like a hundred thousand.

So stupid.

What is the purpose of that? Where you sell it?

Yeah.

Do you.

Do you know that. That there's this girl on Tick Tock and she makes Google Google Sheets videos and she sold like 20 million of like an Excel course. It's like, so ridiculous.

Yeah, I mean, that's intense. Not really sure what to do with.

That information, but I'm like, okay, launching an Excel course.

Excel course master.

I think that that is really interesting. As funny as it is, it's, you know, with personal branding, like, people, I. You have to be congruent. Like, whatever you're putting online should just really be raw. You. And that's a perfect example. If you follow Daniel on Twitter, like, that is Daniel. Right? And there's a lot of people that try to, I think, put these things out there for a certain. They try to present a certain image and it just doesn't work. And. Or, you know, maybe try to tone certain things down. And I just think you should be like, these conversations, you know, especially when. When Daniel lived in Miami, like, that's what we would do. We would go to the pool and like, hey, man, what are you doing? Like, what. How are we going to scale this to 70k a month? Like, what'd you put in the client ascension funnel this week? How's that working? You know, like, things like that. And it really is. You have to be exactly who you are. Just raw, unfiltered, to the point. And I think you'll get so much better results.

And the people who cap, like, never last on Twitter, people always find out, like, you've been around a year or two. It's like once a quarter, someone gets Exposed or something like on that. They just don't.

Hasn't happened in a while.

It hasn't happened in a while. Yeah, it will, though. Someone.

Yeah.

Oh, yeah, yeah, yeah, yeah, yeah.

Oh, yeah.

That was funny.

I think we should.

All right, not gonna start any beef here. I don't want to be a liable.

But.

Another question that comes to mind is like, what's something that when you first started, you were doing that works, that work that doesn't work any longer, that has been replaced by something that now works because things change, right, in this industry. Keeping up with the trends.

So I grew all my Instagram pages originally through just picture posts. That was it. It was a straight picture in the business niche, infographics, etc. Nick Abraham out there knows exactly what it is. We're growing the same pages, right? And that's how it worked. And now it's really, really switched to short form content. Reels are brand new. TikTok's brand new in the last couple years. Short form content is even on Twitter now. Like all these guys, all you guys on Twitter, you should be posting short form content on Twitter now because you know that scroll feature, it's here and it's here to stay and it's going to just get even more integrated in the platform. So for me it was figuring out for the theme pages, like, how do we scale, mass scale, post short form content? Or how for my personal brand and the personal brands of my clients, how do we post short form content at scale? And we've really figured out that formula now, but it took like six months to really get down. Now we have a lot of things automated, we have a couple special things coming that I can't talk about up here that aren't ready yet. But yeah, it's that iteration. It's like short form content now is like the wave. But I'm sure that will change. Like we got VR and AR and all that stuff coming eventually. So while the wave's here, I mean, you might as well jump on it.

And like, there's nowhere to hide anymore. Like, you gotta get on like all these anonymous guys, like, and it's so.

Easy to post because if you're posting on TikTok, it's the same video format as Instagram, as Twitter, as Facebook, as YouTube shorts. You might as well just post it everywhere.

Yeah, I would say. I mean, for me, not that much has changed. When I first started, it was like, I don't even know how many people would know what this even is, but it was like Bap sphere, right wing bodybuilding, like hella skizzo, just all over the place. And I was just fucking off having fun. I didn't even, I was just like working online while doing Twitter was fun for me then. And I think that's important just to start off and you know, you guys talked about selling an offer. Like that does happen. I also do think it is really useful to just build the genuine relationships. It definitely helped me starting out and so I kind of swapped that. And the one thing I would say that you know, with that question, that's the only really thing that's changes. Maybe I've toned down the craziness compared to like pandemic log fits. But the one thing that still works and I would really encourage is like people aren't vulnerable enough, I feel like. And just probably it sounds like, like just repeating myself up here, but you know, being vulnerable, just really sharing things that, that other people won't. If you have the balls to post what other people won't like for me, I, you probably know, if you follow me, like, have an affinity for like fat ass white girls or you know, far right Latinas. Right. Like it's funny and no one else has the stones to say it, but if you do, you automatically gain so much traction.

It's.

I'll just say it. Yeah, I'll say it. Yeah.

The response is there, Miles.

Honestly, like I kind of just do the same thing. Like since back in the day, like it's always been just Instagram tweeting as much as possible. And one thing I do want to note, like we're all getting on YouTube now. Like we had the official conquest announcement the other day.

Yes, we are waging war on, on.

Everything and we're all so worried about the editing and all that stuff. But how do we get going on Twitter? Tweet, tweet, tweet, tweet, tweet. If we all just started, you start and then you figure it out and everything. You find your voice by doing it, not by thinking about doing it.

You should talk about you posting on YouTube and like what that's done for your brand and like I think sales and Instagram because obviously Miles. Well, not obviously to you guys, but Miles and I work together for his Instagram. But talk about like that and how sales on Instagram have picked up as you've been super consistent on YouTube and how that's grown.

Yeah. So I've taken a little break the past two weeks, but I've been three times a week since February on that which is a lot. But it's like really not a lot when you're like making loom videos, screen recordings and stuff. But yeah, it just adds an extra layer and that people can go and hang out with you and stuff. Like what do I do in my free time? I binge YouTube videos. Of course they're going to be watched up. They might as well be watching me and everything. It's what other people won't do. You can add so much goodwill to it on all that and it's just really like what other people won't do. Like bro, picking up the camera for the first time four years ago. Like what am I doing with my life? What are my high school friends gonna think? Like why are you making these videos and everything? That's it's like the best thing I've ever done. Yeah, a lot of, a lot of the time.

A lot of the personal brand stuff really is just like entrepreneurship I think is such a good vessel for self development. But the personal brand stuff is like maybe that on steroids because you have to. You're forced to publicly kind of confront anything that you know is. You don't feel is what it should be. You know what I mean? Like you're forced to improve yourself so that you feel good about sharing it publicly. And it just. Yeah, just absolutely real volume. Because it'll make you a better person and it'll make you more money and.

It gets you to the end goal quicker.

Yeah, absolutely.

So as a last note to wrap up, you guys talked a lot about how you ended up here and have had success on social media. If you could give everyone a lens into what you have in the cards for maybe the next three to five years. What's the plan, Daniel, to conquest YouTube? Tell us a little bit about that.

Yeah.

Miles, you want to start?

Yeah. So I love the idea of vertical integration. I saw Daniel have the cold email course and then the SaaS companies came and out client ascension. I've kind of just copied what this dude does in a different vertical and simple. I sell stuff on Amazon and then made a course around it and then realized Nick told me coaching programs are better. Started doing that. Took ownership in a software company that helps Amazon sellers. So now it's like this full little ecosystem. Right. That's all around this one very, very niche topic and I don't need a ton of followers to do well when getting back to offers when your monetization structures correctly and you have stuff for different people. And I know that I'm going to be Doing this for a while and it lets people get to know me. And the key is that now that I'm a dollar doing it for a while, they can go back and look at the early days on that stuff. Like these paid ad guides that have never done anything organically. If they get an ad account shut down or it gets turned off, that's it. There needs to be something you're doing that compounds so that people can go back and see those early years and it's just fun for the future. Definitely.

Yeah.

So for me, I think there's two main things. One for me is just be everywhere, get on camera more, record, record, record and take advantage of the short form for my personal. But then two is I've really transitioned out of the agency game. So I know all of you here for agencies, right? You have agencies. But I've transitioned from agency to coaching because I can help a lot more people and we get better results. So instead of people outsourcing their growth on Instagram, to me, now we help people build in house teams for their entire social media content on every single platform, right. And we coach them on how to do it, how to start your offer, how to actually get traction.

Right.

If you're a beginner and that's my big focus and I want to build that to hopefully an A figure company with Logan. We're partners in that and eventually sell it.

Yeah. And I. So obviously that's that and we're partners, so I'm not going to repeat that. What I will say is, you know, we, we. The podcast that Nick and I do, which we've talked about a couple times already up here, has really opened my eyes to just what kind of scale is possible. Like I hope all of you understand the once in a, like once in a lifetime opportunity that you have with YouTube shorts, with TikTok, with now Twitter bringing video, with Instagram moving to reels like there. If you want to talk about a fucking force multiplier, like you have a once in a generational opportunity to create wealth by putting out quality video content if you can get good at it. And so that, you know, to me is like mastering that. Because I didn't come from the marketing world, right? Like I was just, you know, this right wing character posting like bodybuilding information and health stuff on Twitter and it just morphed into this thing. I really became a marketer as a byproduct of doing that work. So yeah, just absolutely slamming out content and being the best in the world at it and continuing to, you know, build my fitness company too, because I love that stuff. And propagating tropical fascism. Yeah, that's pretty much it.

And one note on that short form content that we talk about a lot is you guys can post short form content all day, but if it's just not good and it doesn't make an impact, no one cares about it. You will not grow. You can post 30 videos a day and you will not grow. Actually has to be good. You probably have to talk from experience. So you need to go experience life a little bit before you try to start building your personal brand or experience something, be an expert at something, have a little bit of substance rather than just being like a 17 year old kid that's out of high school and just like starts making videos. It's not going to work.

Yep. And I would say too like Dickie's presentation was amazing for that.

That was such a good, so good.

Such a good concert. Give a hand for Dickie. That was fire. Like he laid the playbook out for you. It's all worked for us. We're sitting here telling you it's such a big opportunity. If you don't go back and take that and fucking run with it, you're stupid or lazy or both. And that's it.

People sometimes ask, ask about like an output goal. Like where do you, where do you want client essential to be in a year? I'm like, I don't know, I just make an input goal. So it's like, all right, where do you want YouTube? It's like, I just want to have 100 videos. And then you iteratively find out what you have to do on each video. How do you increase the click through rate? How do you get people to continue watching it? How do you get more people to book a call from the video and actually move them forward in the funnel? So I don't really have output calls is just simply make 100 YouTube videos, then make it 200, then make it 300, then make 50,000 tweets and then make a thousand LinkedIn posts and maybe throw like six of these events over the course of a couple years and then go on 50, 50 podcasts and just apply force.

Jimmy, Jimmy Gigachad, Jimmy Giga.

Chad, Like Chad Rammer.

Do you know how many tweets you have lifetime?

Like 14,000 or something.

14,000?

Yeah, it includes replies though.

That's it. Wow, that's super interesting.

Yeah, I know.

I was thinking about it like it was really the volume thing. I was, I was thinking about it because I'VE I really started doing Instagram, like, this year, and it's like, 10k now, this year, and it's kind of figured it out. And obviously partnering up with Nick helped a good bit. But I was looking at. I was like, damn, like, this shit's fire. Why is it not bigger? And I looked at. I was like, 120 posts. And then I look at Twitter, which is probably gonna hit 50k soon today, whatever, and it's like 40,000 tweets. It's like, oh, that makes a fucking lot of sense, huh? So just. Yeah, absolutely. Crank volume.

Like, I have 1300 posts on Instagram, like, once a day for four. It'll be four years in January.

Yeah, Just more input. So to wrap it, Miles, you talked a lot about, like, studying game film, right? Like, watching other people in the space. And that's actually what I did this week to kind of prepare for this event, because this is the first time we've ever done anything like this. So where can everyone in the audience follow you guys? Because this is probably a good game film to watch for them.

Yeah. So it's flips four, miles. All platforms. TikTok, Instagram, YouTube, whatever else ends up coming up.

Nick.

RGRs, ickrgrs on all platforms.

Roger mine is log fitz6. So L O G F I T Z6. All platforms.

Cold Emo wizard on Twitter, Daniel Fazio on YouTube. Don't have Instagram.

Give it up for these guys.