How to differentiate in a saturated market

Have you ever been the least attractive person in the room? Like you're with a homie. Maybe you're out at the club and you have a, you have, you have a table or something or just a group of any kind. And there's this one dude who's so profoundly attractive to all the women that he gets quite literally all of them and none of them pay attention to you. It could work the same if you're a girl. Like this one girl gets all of the attention, right? So if that has ever happened to you, that is the difference between having a good offer and being differentiated in a saturated market versus not. It's the same exact concept in business, right? There are people who are running businesses in your exact same industry as you selling like pretty much the same, the same thing. But they are making quite literally 10 times more money than you. They are getting 10 times more attention than you. Like they're just hot. And right now you're ugly. So we need to solve this problem. How do we go from ugly to bad? Just hot. How do we do this? Right? So what I'm going to do, this video is I'm going to explain a set of action items for you to take on how to differentiate yourself in a saturated market. And the difference between having an average offer or an average business and being differentiated and having a really good offer is not, not like 20% or 30% difference. Like, no, no. The delta between these two situations is so profound. It's literally in the essence of millions of dollars, right? It's the difference between you being stuck at like 10k a month and you hitting $300,000 per month. And it's, it's that fucking wide of a delta. It give me like, like 30 times better. So for you to go through this video and not listen to what I'm telling you to do is quite frankly completely financially irresponsible, right? So let's start with this. And the first step in this is to actually have an offer, right? So the problem with a lot of people is they don't have an off. They're running a service and they're not running an offer. What is an offer? An offer is what do you get, right? So you imagine, imagine, imagine this. So I run Client Ascension. Client Ascension's offer is we're going to guarantee you Sign anywhere from 5 to 25 high ticket clients or you get a refund. That's the offer. You can learn more about that in the description. But anyway, now you might be asking like, well how, how does that Happen. What is the product of client ascension, right? So it's a private group and you, you're able to get direct access to me. This coaching calls you and you can get go, come, come to my coaching call. And there's like, there's like 18 of them. There's like a bunch of sops and how to do conceivably everything to get up to $250,000 per month. Won't guarantee you that much money, but that's what it is. Like that's a product. You get a student success coach, we give you 10,000 list kit credits. We're going to write your cold email scripts through this. And that's a product, right? But the offer is we're going to guarantee you sign five to 25 clients, right? Your offer is not your product. So a lot of people say they're running like a, they're running like a Klaviyo email marketing agency. They do email marketing for E commerce brand. Now the problem with this, it's like you go on the website and it's like supercharger email marketing. We write really good emails and they're like really nice looking. Nobody fucking cares. Nobody gives a shit. Nobody gives a fuck. They can supercharge their email. Specifically, what is going to happen if I give you money, Mr. Agency Owner? Is it going to make me more money or no? Yes or no? That's an offer. That's what a offer is, right? So let me explain it to you like this for. And we're going back to the dating thing, right? So say you're like 6 foot 6 or some or no. Say, say you have a Lamborghini. That's a lead magnet. The actual product in dating is your personality and you as a person, right? The Lamborghini is a lead magnet. You being on like a hinge profile, that's a lead magnet. Your Tinder profile is a lead magnet, right? These are these, these buy you the initial 10 seconds. Like if you, if you roll up somewhere to some restaurant or club like a Lamborghini, a lot of dudes think that girls will like you for the Lamborghini, but that's just wrong. What it actually does is it just buys you 10 seconds to which then you're gonna either get accepted or rejected. It's just a lead mag. It just gets you access to more people, right? So what you need to be doing is you, you need to just have offers that catch people, right? So it's like first the client essential. We're gonna guarantee you sign five to 25 clients. It catches you and you're like, oh, that's like a good fucking deal. It's like, oh, that. This is an indicator. Like, this is a good. This is a sufficiently interesting enough of a. Of a proposition to where I'm going to at least click on it. Like, what is this guy about? And what. What does he have? And then, like, maybe. Maybe you book a call with us and like, we're asking about your business. You're Gina fucking I like these guys. We. You. The inside of it. Like, here's what's inside. Here's what you're gonna learn. Here's the kind of results that other people are getting inside. And you're like, oh, this is actually pretty good. But if I didn't say 5 to 25 guaranteed, you would have just never got to the point to where you'd be on the call in the first place, right? If I just said, like, business coaching to help you grow, we'd be broke. We'd be poor. This is how this works. You need an offer. Like. Like a ma. Like, a client comes to you, they said, hey, Mr. Prospect, I'm gonna do your email marketing for you. Imagine they just go, so what? So what now what do you say to that? It's like, oh, well, so you can. So you can get in contact with more of your customers. So what? But so you can make more sales. And then they're like, so what? So you can make more revenue. Oh, okay, I'd like to make more revenue. So. So if that's how works, why are you saying anything else but that? Like, it. Just go straight to the. Just straight to the point. Like, stop dilly dallying or all this. This nonsense. Just straight to the point, right? All right, so next is social proof. So here's. Here's the problem with a lot of people is they'll start working with clients and they never collect any social proof ever. And hilariously, like, what will happen is sometimes people will. Sometimes people will be like, hey, can I talk to another one of your clients? And then it's like a totally reasonable proposition for them to ask some, like someone they're buying from to talk to their clients. But then they start getting questions from their prospects. Hey, can I talk to the clients? And they're like, oh, oh, well, no, you know what I mean? Just. Just get social proof like you have. There's one thing in your company that's more important than literally anything else at all ever. It is the persistent and constant production of new case studies and testimonials Literally nothing else is more important than that. And what's interesting about this is I will tell people to do this sometimes, and they'll be like, how do I do that? And the answer is to just ask the client. I have, like a. I have, like, a 99 hit rate. If I ask a client for a testimonial or a case study, they. They give it to, I think maybe one person in history has said no, like, ever. Like, they always say yes, like, always, all of the time. So you should be doing that now. The way to make me help you understand this is. Is going back to the dating thing. I've always noticed this. If a girl introduces me to her family or like, a group of her friends, immediately she starts liking me more, like, instantly, like, the next day. But it's so clearly apparent that she likes me more now. And the reason why that is is because, like, the. The tribe, you've been accepted, right? And it's the same thing. If I introduce a girl to my family, my family likes a girl. Or if I. My group of friends and a group of friends, oh, yeah, she was really cool. Now I like her more, right? Like, if you're a dude, you know, like, sometimes you're like, oh, this girl's really pretty. And then one of your friends is like, dude, like, she's really hot. Now you like her even more. Like, this is how. This is how this works, right? That it's this. It's the exact same thing in business. Like, you need. You. There needs to be proof, because then they're seeing all the proof, and you're like, and now they're getting fomo. It's like, all these people are getting all these results, and I'm not like, what the are they doing over, like, now it's like, you see what I mean? That's what you need to do. All right, so next is. Is repeat your offers. You have to repeat your offer. So what do I mean by that? All right, so, you know, let's say. Let's say you have a girlfriend, foreign. It's probably a good idea for you to constantly tell her that she's really pretty and you like her a lot, right? We can all agree that this typically tends to work out very well if you do that, right? So, like, ignoring text messages and, like, waiting to, like, I want to wait this song to text back. That's for children, right? So you need to be operating under the presumption that every business relationship you're going to have is like, the equivalent of A healthy adult relationship, right? So you should probably, with all your prospects, remind them of the offer that we made earlier in this video. Like constantly over and over and over again. And the best way to help me help you understand this is two things. This might be like the fucking ninth YouTube video you've watched for me. I also have an email list, and I emailed that four or five times a week, and I've been doing that for two years. So it might be an indicator that. Why. Why is my company so large? Well, I can tell you for sure that that has a ton to do with it. The fact that I get on camera and I'll. And I'll do this and I'll repeat my offer. Okay, what do we did earlier in this video? And. And then I'm emailing people four or five times a week, repeating my offer constantly, over and over and over again. This is causative. Like, it's because I do that that we need to repeat your offers, right? So. So, like, it's. It's frequency. It's just frequency, right? And this is, this is very interesting because if. If there's two things that are to get people, like, familiar with you, there's only two things that invoke trust, right? Trust is established via frequency. How often do they see you? How many times have they seen you? Or social proof, right? Ideally, you combine the two. So if someone sees you all the time and they're reminded of you all the time now, they become familiar with you. And when somebody is familiar with you, they start to trust you. Right? This is how this shit works. This is how you differentiate in a saturated market. Now, I want to talk about one more thing before this video is over. So I see this sometimes if you look, scroll on Instagram or some shit, you see like, oh, if you're this person, I'll guarantee you get this result. And then I'll see people screenshot that shit and they'll, like, post it. Making fun of. You guys need to come up with something else. Everyone just keeps saying they're going to guarantee you this result. And they're like, making fun of them. Like, look at this guy getting. All right, so let me explain something to you that's like, very integral for you to understand. If you keep seeing something constantly over and over and over and over and over again and the offer is being repeated over and over and over and over and over again and you keep seeing people say, well, I guarantee this result. Guarantee this result. Guaranteed. It's a pretty good indicator. They're making a ton of money doing it. Like a ton of money. So if you would prefer to make a fuck ton of money you should probably pay attention to what the people making a fuck ton of money are doing. I happen to be one of them. So if you would like to potentially arise into a situation where you could be positioned to make a fuck ton of money, you should go to clientessension.com the link is in the description. We're going to guarantee you between 5 to 25 clients if you do exactly what I tell you to do. Right. Bunch of case studies over there and you should subscribe to this. That would be pretty cool. Also if you go to that link clientsense.com you put your email in there. Now you're on the email list and you can start getting my emails too. Profoundly good emails. You should definitely subscribe to that. All right, go watch this video now if you're interested. Peace.