Daniel FazioCo-Founder of Client Ascension & ListKit

How to Differentiate Your Offer (SMMA + Agency + B2B)

6 Sept 2024 · 0 min

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0:24

Daniel Fazio explains the concept of 'transfer of logistical intensity' as a differentiation strategy for agencies: by doing operational work competitors don't (example: qualifying leads for a roofing client), an agency becomes distinct. He contrasts two situations—agencies that don't qualify leads (undifferentiated) and agencies that do (differentiated)—and recommends performing lead qualification to stand out.

Transfer of logistical intensity. You simply do more stuff that other people don't do. Let's imagine two situations. Situation one, you're a roofing marketing company, but you do not qualify the leads for your client. Now, in this situation, you are the same as every other roofing marketing company with zero differentiation. Situation two, you are a roofing marketing company and you do qualify the leads for your client. Basically, nobody else on the planet does this. You are automatically differentiated.