A short instructional clip from Daniel Fazio on using content marketing to associate your name with a specific concept or mechanism (e.g., "cold email", "e-commerce email marketing"). He explains that frequent posting, retargeting ads, and repeated exposure make you the default choice when prospects are ready to buy by permanently linking that mechanism with your personal brand.
I associate e commerce email marketing with you. Like, if I, if I hear that phrase, I automatically think of you. And the people who follow me on Twitter think they hear cold email and they automatically associate that phrase with me. Like, quite literally, cold email wizard. So what you're trying to do with frequency and retargeting ads and posting a lot and posting a lot of content is trying to permanently associate some kind of mechanism or thing with your name. And not everyone is buying now, but the moment, they are at a point where they feel as if they should convert. I need this right now. They have permanently associated that mechanism with you. You're just the default option.
