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Daniel Fazio breaks down a three-part framework for persuasion: a claim alone convinces some buyers, adding a risk reversal convinces more, and pairing both with evidence persuades your entire target market.
Daniel Fazio breaks down a three-part framework for persuasion: a claim alone convinces some buyers, adding a risk reversal convinces more, and pairing both with evidence persuades your entire target market.
Only a small subsection of the population will buy just based off a claim zero Risk reversal. If you have a claim and a risk reversal, the next subsection of the population will buy. If you have a claim, a risk reversal, and evidence, all of the population will buy.
