Daniel FazioCo-Founder of Client Ascension & ListKit

How to Get Your Prospects to Convince Themselves to Buy || #business #entrepreneur #marketing

3 Nov 2022 · 0 min

Watch on YouTube

0:28

Short excerpt from a Daniel Fazio YouTube video (Nov 3, 2022) advising marketers to use recorded interviews with clients on YouTube so prospects form parasocial relationships and gradually convince themselves to buy. The clip emphasizes frequency (multiple 20–30 minute interviews) and accumulation of exposure as the mechanism.

Interviews. You guys have seen me doing this lately. Get some people from Client Ascension. I put them on a YouTube interview with me. And what this does is allows your prospects to develop more of a parasocial relationship with you. A parasocial relationship is the relationship that somebody forms with you, particularly with people on the Internet, and you don't even know they exist. So they watch these 20, 30 minute interviews, you have like 35 of them, and then they just. Your prospects just gradually convince themselves that they like you.