Daniel Fazio explains how to grow on Twitter by ensuring visitors to your profile perceive either entertainment or clear value. For business accounts he advises stating what you do and teach in your profile and using a pinned thread that documents a process you used to achieve a specific result.
So growing on Twitter is basically two things. What you have to do is somebody goes to your profile, they have to feel as if either one, they're either going to be entertained by you or they're going to get value from you. So if you're in the business space, people need to feel as if that when they are following you, they're. They're going to learn something. Right? And the way you do that is by clearly stating what you do and what you teach inside your profile, and then two, having a pinned thread on your profile that explains a process you did to achieve a specific result.
