What upsell take rate did Daniel Fazio report?

Daniel FazioCo-Founder of Client Ascension & ListKit

How to make more money with upsells

13 Mar 2023 · 0 min

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0:25

A short YouTube video by Daniel Fazio describing his experience selling digital products on Gumroad and using the platform's upsell/packaging feature. He set supplemental products as upsells on his main product and observed an immediate revenue increase, reporting an upsell take rate of roughly 30–40%.

Questions this video answers

Approximately 30–40%.

A really long time ago, I was, I was selling a course on gumroad. I had multiple different digital products and I had a core one and kind of like supplemental ones. And then they, they introduced this thing where you could package multiple products together. So what I did is on the, on the main one, I set them as upsells. And what happened was instantaneous increase. It was somewhere around like 30 to 40% take rate on the upsells. So you just made an astronomical amount of more money.