A short YouTube clip by Daniel Fazio giving practical advice on making content (e.g., LinkedIn posts, YouTube videos) more shareable: put concentrated effort into delivering clear, precise, high-value instruction, simplify explanations so even a 12-year-old can understand them, and prioritize understandability to increase sharing.
Something I've found with making posts, like for instance, on LinkedIn or some of like my YouTube videos, is really putting in a hard, concerted effort into delivering an extreme amount of value and instruction with precision. Like, basically you want to turn everything into a straight line as understandable as possible. You want quite literally like a 12 year old to be able to understand it. If you can do that, it will pop off like almost every time. It's going to get shared a lot because people just understand it.
