A short YouTube #shorts by Daniel Fazio giving tactical guidance on retargeting ads: keep retargeting simple rather than creating many segmented campaigns, and avoid heavy segmentation when your site traffic is below about 100,000 monthly visitors.
Less than 100,000 monthly visitors.
You want to retarget people who went to your site, right? And there's no reason to sit here and try and segment these people. It's like, oh, well, this person went to this page and I'm going to do them a completely different ad. This is such a micro micro optimization that's just going to waste too much time. There's no reason why you should have like 35 different retargeting campaign. If you're driving less than like 100,000 monthly visitors, there's no reason you should try to segment like this. It's just, did they go to the website? Yes or no? If yes, retargeting ads.
