How to Spend $532k on Ads & Make $3 Million

This is the recording for my presentation at our last client Ascension event, the live event that we held just this last October. And if you want to download the slides from this presentation, the link is in the description. Let's get straight into it. What's up, guys? How we doing? So you probably noticed I haven't been posting on YouTube or Twitter very much because I was busy with this, making a couple mil. So who in here would like to spend $532,000 in ads and make $3 million? Put your hands up if you'd like to do that. Cool. Who is running ads right now? Just raise your hand if you are. Cool. A lot of people. How many of you made $3 million in the last six months? Cool. Cool. Awesome. Yeah. You're my business partner. Thank you. I fucking hope so. All right, cool. So what are you going to need for this? You're going to need your calculator app, you're going to need your notes app, and you're going to need chat GPT towards the end. So we're smart. Real shit. We're getting shit done. All right, cool. So this was September. $788,000. That's not that. That contract value. That's like the actual cash collected. So those hit the stripe accounts. So if you'd like to make $788,000 in a month, you should pay attention. Cool. So this is six months of ad spend. 532 grand. That was all on Meta. There's actually a bit more on YouTube and then 3.079 million in the past six months. That was March 20 to September 20. And you could see exactly about where we started. It was May, like May 1st. It just goes up and up and up and up. So that's what we're talking about today. Cool. So that was about 4,000 shown up sales calls it took to do that. Profound amount of sales calls. So here's what we're going to go over. We're going to go over funnel math and how to actually think about this. Then we're gonna go through the funnel setup, like what the funnel actually is and how that's all constructed. Then copywriting the funnel, Ad creative copywriting. Then we'll tell you guys about Olympia, which is our new offer. And then we can go to Q and A. I'll just answer all the questions you have. Sound good? Cool. All right, cool. So this is the entire basis of how you need to operate everything, your entire business. It's just these two numbers. It's just the ratio of how much money you make per client to how much it costs to acquire a client. So ltgp, that means a lifetime gross profit per customer versus the cost to acquire a customer. So I know who does cold email and content primarily as you're like, main driver of revenue. All right, cool. So you're like, oh, well, I don't have ad spend. There's not a cost. There is a cost. There's labor executed. You see what I mean? There's always a cost. Customers are not free. You always have to spend something, whether it's hours, which have a dollar amount assigned to it. See what I mean? There's always a cost. So you're always operating under a ratio of how much does it cost versus how much do you make? You cannot escape it. So does anyone see me in videos or pull this up to you on a live call? This is the actual Google sheet of it. So let me explain what's going on here. So this is just a simulation of if you spend $100,000 on ads and you have a cost per qualified call of $300, you close 30%. That could just show you how many closes, what your CAC is and what your total calls are. Then you have your average revenue per customer, the gross profit per customer. So that's just what it costs to actually fulfill each person. And then the churn rate. So then you get your cac, your lifetime gross profit, and then the ratio between those two is your entire business. This is how you make money. You cannot escape this. Right. So you need this to be a six. It has to be a minimum of six. Anything below six is just too difficult. You might as well. It has to be a six. It's way too hard. You put it in hard mode. Now, I want to show you this. This number down here, the total profit simulation down there. So because you have to account for the fact that you sign a client, they're paying you $3,000 a month. They turn at 17%. That means to stay for six months. So if these numbers held constant throughout all of that $100,000 of ad spend, you would realize $1.135 million of gross profit over the course of six months. Does that make sense to everyone? Are you following the math? This just is how it works. You will make that much money. So it's like, oh, what if I want to make 5 million? You just put the ad spend up to 500k instead. Just multiply it by 5 and make sure the numbers hold constant. You will make 5 million. Cool. So how much Money do you want to make per month? Just spit out numbers. Million a month? Quarter million a month. All right, cool. Good numbers. What's your close rate? This starts spitting this out close rate over the past 30 days on cold traffic. Cold. So like cold email. Not content cold. Someone 17 on cold. Yeah, that makes sense. All right, cool. Have you ever heard people say so referring to cold traffic, specifically close at 30%. And you're either thinking that's completely ridiculous and impossible, or you have to be like a sales messiah with thousands of calls under your belt to do that. Like who? I know there's a lot of cold email guys over here. You're definitely not closing at 30%. If anyone says 30% does just sound unreasonable to you, like, that just doesn't happen. Matt. I know, I know you send a lot of cold email. No one closes cold email at 30%. There's just too many unqualified poor people. You see what I mean? So let's walk through some actual numbers here. So how many clients you need to make $500,000 a month? So we're going to operate those assumptions again. Offer price, $3,000 a month. Monthly churn 17%. That would mean that they stay for an average of six months. Let's say you get 29 new clients per month. Your MRR is going to max out. The maximum number of clients that you will ever sign concurrently have active with these numbers will be 171. You will never make more than $511,000 in MRR if those are your numbers. And that, that calculation down there, that's how you find that. So we're do that for a second. I'm going to pull this up. Everybody do this right now. You need to over there, just use data from the past 30 days. How many new clients did you sign in the past 30 days? And multiply that versus what you charge them per month. Everybody do it right now. Just take out your calculator app. And then that number, you're going to divide that by your churn. So if your customers stay for six months, that means your churn is 17%. So you divide it by 0.17. If they stay for four months, it's 25% divided by 0.25. Who just did that? Who has the number down their calculator app? Someone. Don't be shy. Spit out the number. Tell us, what is it? Alex, you'll Never go past 250,000 ever in your life if those numbers hold constant. You see what I mean? Who else? 426. Cool. Yeah. We need to pump these numbers up. All right, cool. So you see what I mean here? If those are your numbers, that will be your maximum mrr. It will never go higher than that. See, that's a problem if you're trying to make a million a month or 2 million a month. So how do we resolve this? There are only three ways to do it. There's nothing else you could do. You have to either make more money per client, sign more clients per month, or churn less of your clients. There are no other options. Those are the only three things that you can do to resolve this situation. Does that make sense to everyone? Right. So what I'm trying to relay to everyone here, it's like I showed you the math before, the LTGP to cat. Now I'm showing you your maximum mri. You can't escape this because a lot of people, you don't know the numbers and like, oh, I want to scale, I want to scale. And you're not exactly sure what needs to occur to scale. You see what I mean? If you just look at it very clearly and you have the number, it becomes profoundly more simpler to just know what needs to be done. So the rest of this presentation is primarily gonna focus on what exactly we need to do to resolve this situation. So I wanna talk about calls real quick. So we're gonna do another little exercise here. How many calls? This is how many calls you would need to make $500,000 a month. Let's assume same offer, 3K a month. Your close rate is 20%. You're getting 29 clients per month. How long is it going to take you to reach $500,000 per month? If these were your numbers. So you can ask ChatGPT these questions. If you use like 4o and it has reasoning, you can just. You would need 166 active clients. There's a whole bunch of math here. I'm not going to sit here and do it, but it will take you. If you're signing 29 clients a month in, your churn was 17%. It would take you 21 months, close to two years, to reach 500k a month. That's a long time. Who wants to wait two years to do that? Now you want to go substantially faster, right? All right, cool. I do too. So the maximum, you would need to have 166 concurrently at the same time to be at 500k a month. But that's. But there's churn and it takes two years. What does that mean? It actually Means that you need to sign 609 new clients to reach 500k a month. Does that make sense? Because you're going to churn people. So it's not, it's not that you have to sign 166 people. You have to sign close to six times more than that because of the churn. Does this make sense? Everyone's following along. So if you close at 20%, that's 3,045 sales calls. Who wants to get on 3,045 sales calls? Anyone want to do that? No? All right, cool. Just quick show of hands here. How many people in here regularly get unqualified prospects on the phone and it exhausts you. They have no money and they're like, oh, $3,000. That's a lot of money. Yeah, yeah. Huge pain in the ass. We don't want to do that. So do you want to do that 3,045 times? It's just a waste of time. That would be 95 consecutive 24 hour working days. Huge waste of time. So does it not make sense then that we should completely eliminate the possibility for unqualified prospects to ever talk to you? Right. Why are, why, why are you even giving people with no budget an opportunity to take up time on your calendar? Why are you even having a conversation with them? It's just a complete waste of time. So this is the action item, set number one of the day and you should write this down. Put your prices in your vsl. So has anyone noticed that most like if you're selling a high ticket service, like pretty much everyone here is doing, the standard thing to do is to hide the prices. Has anyone watched any of my recent VSLs? Like the cold email setup VSL? The Olympia VSL. Have you noticed that the price is always on the vsl? I'm never not going to put a price on a VSL ever in my life. I will never ever conceal price ever again. I didn't put the slide here, but when we started doing this, our close rate shot, Dan, I don't know what it was before. Like before we were doing that on the setup offer, it was like 17% or something. It shot to like 32. Yeah, yeah. So put everyone here just start putting your prices on your bsl. There's no reason to conceal prices. It's a waste of time. Second thing you do put a Typeform before your calendly. So let me give you guys a sense of the logic of what happens with our Typeform. We have a question on there. The first question is, are you a B2B company, yes or no? If they select no, it just ends the type form. Thanks, we'll be in touch. We won't. But it just auto rejects them. If you're not at least a B2B company, you're out. Then it asks how much money they make. So the qualification parameter on the setup offer is they have to be at a minimum of 3k a month. If they select they're below 3k a month, reject it. We'll reach out. We won't. The next question then says to them are you able to spend a minimum of $2,000 up front and a minimum of $500 per month onwards? Yes or no? If they select no, reject it. The type form ends. Just completely out. If they select yes, then it goes into the contact information. Then it allows them to complete the contact information. Once they've completed the contact information, then they're even given the opportunity to see the calendly at all. They don't even see it. Like the opportunity for them to speak to us does not even exist. If they do not. If they are not financially qualified and they have explicitly expressed that they can in fact pay the revealed price. Does that make sense, everyone? So does it not make sense that this results in a substantially more qualified set of calls that come into the calendar? Right. That's how you close 30, 35% on cold traffic. I don't know if anyone who. Like the first time you've ever run cold traffic on Meta to a call funnel you get. People show up. I don't even know why I'm on this call. Has it happened to people? This completely eliminates that. That doesn't happen anymore. See what I mean? It's just. It's just way more efficient. Confirm they can pay the price. If they can't afford it, reject the application. If they're unqualified, if they somehow do find their way onto it, just cancel it. There's no reason to talk to these people. It's just a. It's. I think it's over here. The objections you'll have to. This is. But I can just give the unqualified leads a downsell. But this is the equivalent of being a straight male making a Tinder account and setting your interest open to dudes because you might make some connections. It's the same thing like why are you doing. You're not making connection. We know why you're here. You see what I mean? Just don't do that. Putting the price up front will scare people away. That is the Point. That's literally what you want to do. You do in fact, want to scare people away. If your price is scary to them, does that have, like, sense? Why did I not go, okay, cool. So it's just like the thing to do, like, let's hide the price, let's hide the price, let's hide the price. But when you actually think about it just. It just makes no sense to do that. So this is the difference. When you're actually qualifying, this is the difference between 500k a month taking 2,000 calls versus 6,000 calls. Like, would you not prefer to get on 2,000 calls instead of 6,000? It's just. It's way faster. Right. And the problem with it is that you're operating under the assumption as if there's an infinite amount of time, like, oh, I can just take the calls. It's fine. There's. I think it was the CEO of YouTube and they're talking about why. They're talking about, like, comment spam and like, how it's really difficult to get rid of this comment spam. And. And someone was asking her, like, oh, why don't you set these certain filters in place and whatever? And she goes, well, the reason is that every problem we have is a problem at scale. So it's not something that, like, there's only a finite amount of hours in the day. And there's kind of two ways you can operate a funnel like this. You can either lean on marketing or you can lean on sales. Let's say you didn't have a type form. Then you're doing, like, triage calls with setters. So that means you need to have, hire and use a sufficient amount of setters who can take 6,000 calls. If you want to speed that up as possible, you need to get like a hundred of these out a day. It's too many people to hire. It's too much stuff to manage. Why would you not just automate this with a Typeform? It's just way more efficient. And don't lean on the sales for that. It's just. You might as well just put it through Typeform. It's so much easier. All right, cool. So up to this point, we've talked about this number. That's how you get cold traffic to 30%. That's how you close. So now what we're going to talk about is this the lifetime gross profit, because this number needs to be as high as possible. And this is a problem with a lot of people. So I was doing a call with a guy I think it was like two weeks ago. And it's a coaching program for like insurance salespeople. He helps them sell life insurance, whatever. And he was charging $8,000 his cost to acquire customers, $3,000. His gross profit was about 70%. So what that means is his lifetime gross profit is $5,600 and his LTG P to CAC is 1.9. So his profit per customer is $2,600. Now if this guy wants to make a million dollars, he needs to sign 384 people and spend $1.15 million and take a 1920 sales calls. That's just, that's an absurd amount of capital in time to make $1 million. It's. The LTV is not high enough here. It needs to be higher. So what I suggested to him. No, he's profiting on it just a little bit though. It's so thin. Yeah. So this is so, so 26 the profit per customer. 2600. You see what I mean? Yeah. That's accounting for the ad spend as well. All right, cool. So what I suggested to him is that 10% of his students, I was asking about the success of it. So about 10% of them end up making 250k in insurance sales per year. Because you're trying to figure out like how do we increase these ltv? The LTV is too, it's too small. It's eight grand. It's not high enough so he could do like a 30k mastermind. But what I told him is that he should just open his own brokerage and sign the students under him. And then now he's getting a commission on their sales. You see what I mean? Because now he starts to actually make a proper business out of it. Now he's just an insurance brokerage instead. And now if you were running, if you were running an insurance brokerage, like what people would ordinarily do there is spend their own money to get to recruit these people and put them through this free training. And there would be some X amount of drop off. But now this guy is just profiting because he's selling a coaching program. So now he has to profit of that and that is the recruitment of the people in his brokerage. It's just way more efficient. Does that make sense everyone? So what that turns into instead is he, he'd spend his 1.15 million on ads. Get him 384 students, 1 million front end profit. 38 of those would turn into another 25k a year. So that would be an extra 950k in extra profit. LTV needs to be way higher. Way, way, way higher. All right, cool. So these stats are gonna broadly hold constant for everyone here. So your cost per qualified call is always gonna range. And this is at scale. When I say scale, I'm saying like above $5,000 a day in spending. So everyone here is probably going to range somewhere between 250 and $800 per call with the type form in front of the calendly. All of that friction included. So list kit right now, I think it's around like 280. It's a lower tiered offer, but if you start getting to people like your qualified Prospect, they make 85k a month or more, you're going to be somewhere around like 700, 800 a call at scale. But that's fine because if you're selling to these way higher qualified people, you should be charging them way more money. You see what I mean? You just need to chart this out on that LTV CAC sheet. I'll give that to everyone as well. But this is, this will always be around for everyone here. Everyone. Your types of businesses. Your CAC is going to be between like 1200 and 4000. Your close rate should be 25 to 35%. If you're doing the Typeform, type form is required. Don't skip that. All right, cool. If you get your LTV to 30,000, it's like just stupid, easy to get rich. It's, it's really just unreasonable that you can't do. Because Even if your CAC was at the high end of 4000, it's it. You just make so much more money. You see what I mean? So if your LTV is like 8 grand, your CAC is 4K. It's like, it's, it's just such a thin margin. It's just too difficult. I was talking to, I was talking to Nick Verge yesterday. I don't think he's in here right now, but he was telling me about this. He wants to run like a low ticket newsletter. Thing was like $100 a month. Like, dude, the LTV, he's like, yeah, bro, I'll get the churn. Like really low. It'd be like 5%. Bro, it's not gonna be 5%. It's gonna be like, who, who's run like a low ticket community? Like below a hundred, below 100amonth. Yeah. What's the churn like 25%. Yeah, because we run Internet money like three times. Three separate. It's 25%. It's around there. So what does that mean? The LTV is so small. It's like three hundred and eighty, four hundred. It's like, dude, you're not. It doesn't make any sense. It's not a good offer. All right, cool. So talked about the funnel math. We're gonna talk about the funnel setup. So this is what it is. This is how it's set up. Cool. So direct offer ads. We're going to talk about what I actually say in the ads in a minute. I do opt ins. I know a lot of people, they don't like opt ins. They like to go straight to the vsl. Then the application or the calendar is right on the page. I split tested this many times and there's zero situation where the opt in makes less money 100% of the time. The opt in funnel is made more. I don't know why, but we have setters calling and texting the people often too. They set a bunch of appointments and it works. Works very well. That goes to the VSL page, goes to the application. The Typeform routes them to unqualified. They're unqualified. Gets rejected if they're qualified, goes to call. And if they and then 30 something percent of those people end up buying. Super simple. This is the whole funnel. There's nothing complex about this. I'm not doing this crazy retargeting thing over here. I'm doing absolutely zero of this. And I'll show you right here. So this is my setup for all of it. So the way I film ads is the same thing every time. We'll have a body. It's like kind of focusing on one value proposition to just put five different hooks on it. Five ads and an ad set. I never turn an ad off in an ad set ever. Just makes life substantially easier. If I want to launch new ads, I don't have like a testing campaign where I'm gonna put all the ads that I'm testing in here in this campaign. If it works, I'm gonna put it in the scaling campaign. I don't do that. So wants to add set. Does that ad set work? If yes, increase the budget and just keep increasing it until it stops working. Just all the way maximum. Keep it going forever and ever and ever. It's super simple. That's what I'm trying to get at here. Primarily because a lot of you guys, you'll, you'll kind of see this. You think this is some like insanely complex operation. You could beat this like crazy Media buying wizard. So you want to follow like the media buyer guys on Twitter and they're like, hell yeah. This is like the hardest thing ever. We're out here grinding. It's bullshit. Just put the ad set. If the ad set works up, if it doesn't, down that. That's literally all you do. There's nothing more complex around this. It's just ridiculous. Yeah. So who do you target? No one. Do I do interest targeting? Do I do look alikes? Do I this retarget? Nope. Zero is open broad targeting. So just to explain to you guys, like how this, like how it functionally works, right? It's, it's AI targeting. Every, every ads manager will have this. And what will happen to say you're selling like a. I don't know who I was talking to yesterday. It was like an Amazon agency or something like that. If you start an ad and your ad says like, hey, are you running an Amazon store? It's just gonna, it's gonna, it's gonna read what you're saying. The AI is just gonna find people who run an Amazon store. And then it's gonna signal who's actually clicking on this. And it just figures out who exactly is this. And you don't need to do anything. You start trying to do this interest targeting and these look alike variables and is puts. So you have to imagine there's a combination of what's going on. You have an ad, you have a vsl and then you add funnel. That's it. You put another variable in there of targeting. And now you have like hundreds just absolutely shit, tons of different permutations of things that can occur. Just remove that and just, just, just make it a 0.0targeting, it makes everything way simpler. And there is absolutely zero situation where any of you are going to beat an AI. It's not going to happen. It's just way simpler. Like this. The whole theme of this, it's super simplicity. This is not even remotely as close to as difficult as you think it is. Anyone who tells you this is hard, it's just wrong. It isn't hard at all. All right, cool. So we're gonna talk about what to actually say in a funnel. So this is how I write. Everything is how I write vsl. This is how I write ads. So I'm just presenting some proposition. It's always like this. It's, do you wanna book an extra 50 sales calls every month with your own cold email system? And now here's the thing about any kind of service. Let's say you do E comm, email marketing. You have, I don't know, you do ads yourself, Ad Weegen, whatever. There's a fixed finite amount of questions and objections that somebody's going to have surrounding that mechanism. It's never going to change for every single human on the planet. There's going to be some distribution of what their questions and objections are. It's never going to change. So what does that mean? If you identify what these questions are and you answer the questions, it will work for every single human. You see what I mean? So here's the arguments against the objections. For. For cold email. No, it's not spam. Yes, it does work. Yes, other people get results. No, it's not illegal. No, it won't hurt. Ruin your domain. Yes, the leads are qualified. Yes, you can scale it. No, it's not expensive. No, it doesn't take a lot of time. Those are the questions. There are really no other questions surrounding this. This is the exact same. This is the exact sequence of questions that somebody will ask. And it never changes. This is what every single person says. Does that make sense? So everyone gets this concept. Fixed amount of objections you will ever get. It's never going to change. All right, cool. Everybody open up your phone, laptop, open ChatGPT, You're going to type this prompt. I am selling offer to target market that lets them get result. So I'm selling cold email as a service to B2B companies that lets them book 30 qualified sales calls per month, whatever your offer is. And then after that I'm writing a video sales letter to convince them to purchase this service. I want to answer every single objection that can possibly arise. Can you list out all of the most common objections I'm going to get? It's going to give you all the answers. So here's the results I get about the listkids cold email setup offer when I put that prompt in. So does anyone need me to go back to that slide for the prompt? Okay, I'll leave this up for a second. All right, cool. So everyone's got the answer from ChatGPT on their phone. Whatever. All right, so this is what I got from Wizkit. The most common objections will be effectiveness and proof of results. Everyone know what the ROI is? Client quality of leads, legal and compliance, time commitment, credibility of liskit. That plays into proof of results. Risk of negative perception, customer service, long term sustainability result again, customization, contract terms, integrations to existing systems. This is pretty much exactly what that is right there. You see what I mean? It's the same. It'll never change ever. Therefore, does it not make sense to make your VSL simply a sequence of answering those questions in order and complete in absolute plain English? Who's watched one of my VSLs? Just raise your hand. Thank you. Is this not what I do? It's a gamma doc and I put a table of contents in the gamma document and literally the table of contents will look like this. It will say that in the vsl. See what I mean? I started off with the value proposition, but hey. So this quality month setup offer to help you book about 50 qualified sales calls per month. And what we're gonna talk about in this presentation is proof of case studies and the ROI you can get for this. The the legality and compliance of it. How much time this is going to take for you, how we make sure it isn't actually spam. You see what I mean? It's just an actual table of contents that are the questions that they're going to have anyway. So I don't do this thing. It's like a B2C thing. Who, who here considers themselves good at copy? Like I can write copy. You would just say that. So everyone who didn't raise your hand. Is it not the perception of. When people talk about copywriting, it seems like this crazy enigma of weaving this story in and invoking this emotions is all this nonsense, right? It's not. It's just this. Just answer these questions in order. That's all you do. And it works clearly. Seeing as though we spent 532k, made 3 million on ads. Yeah. Cool. So Daniel, what do I write for the other stuff? Because we just talked about the vsl, but what about the ads? What about like the copy on the page? You got their email, so you got to send them emails. Now what do you say in this? Because you got the VSL down, but like cool. Now we got to write all this other stuff. The exact same thing. You just repeat yourself over and over and over and over again. All the email follow ups, one email will answer one objection. The next email will answer the next objection. The same objection that you already addressed in the vsl. The ads will do the same thing. The ads will answer the objection. Then the VSL is repeating what was said on the ads. Right? And then also your sales call is just answering the objections that were already also answered in the VSL and the ads and the emails. Does this not make sense? This is what I'm getting at here. When I said earlier that there's a finite amount of things that somebody can ask and there's nothing else that will ever be asked at all. You just say the same thing over and over again. Does that make sense? So if you just know what the questions are, you'll just never run out of what to say. You'll always know what to say. So everyone remember when we did the cold email placement offer? When we placed people cold emailers and people's business. You guys remember that? That was the first time I was ever able to get a VSL to work in cold traffic. It was like 5x roas in the front end. It was insane. It was great. So what I did to do that was we used organic to get a bunch of calls booked. It was like maybe 20, 30 calls. I took the call recordings, I listened to them, I wrote out the objections. So I did it manually and I just put it. It was all the same stuff people were asking. I just put a tally next to the question or the objection every time I was asked on the calls. Because it wasn't a very deep vsl, it was just like organic. So people got on. So what I did was now I had the distribution of how often the questions were asked, and then I made the vsl. And the table of contents of the VSL was just the questions that were asked in descending order of the frequency that they were asked. You see what I mean? So I'm going to answer the most common question first and then I'm going to answer the next common question second. See how simple this is? Okay, this should be so simple. Sales call, vsl, the ads, emails, all say the same exact thing. This is not a creative process. It's a mathematical process. You shouldn't have to sit here, but, oh, I gotta get into creative mode. I gotta sit down. I gotta get real creative with this. No, you don't, actually. You should just have like a piece of paper sitting in your room somewhere. These are the objections. This is everything that everybody asks ever. And you don't have to think of an idea of a thing to say in a new ad. You just pick one of the objections or pick one of the questions and answer the question. Does this make sense to everyone? Does this not make it seem way more approachable and easier to do as opposed to needing to be a master copywriter? All right, cool. So we're going to talk about ad creative copywriting. This is really useful. You guys are going to like this. Cool. So this is how to write an infinite amount of ad copy that actually works by filling out one worksheet cool. So you're going to review your past 10 sales calls and get these answers. Just take a picture of this. You got to know who are they? What are they saying, what are they doing right now? What is and is not working? And have they worked with other companies like yours in the past? What they do, did it work or not? I'm going to show you examples from an E. Comm email marketing offer. Cool. So this is from. This is from actual calls. This is not chatgpt generated. This is actually like call recordings were reviewed and this is written down manually. The bold ones are the ones that are most frequent. So they want to bring someone in to take over the channel. They don't have enough internal resources to do it themselves. They want to bring someone in that can make sales that would be super beneficial for them. They want to know what kind of lift they could expect from email flows. They want to know if they can do SMS as well. We're scaling paid ads to our list and want to start focusing on retention. I can only send campaigns when I have the time. Our email marketing is not even a marketing channel. What is the best way for us to get the highest conversion with email? We're leaving a ton of money on the table when I have these core email flows. Who runs an E. Comm email marketing business? Max, is this not what they say in the call? Yep, it's what they say. Again, there's a finite amount of questions. Nobody's ever going to come up with something that isn't this. This just is what is asked. Cool. What are they doing right now? No email marketing set up. They're sending out campaigns, but it's not effective. Sending out value campaigns that are not driving revenue. They have flow set up but they're not converting. They're sending one off campaigns one at a time. They're focused on getting the conversion rates up. They have very basic email templates. Max, is this correct? Is this not true? Yep. There will never be something new ever for any of your offers whatsoever. There's not a single exception to this. Cool. So quick side note, there's always gonna. This is just a quick aside. There's always gonna be more people so more TAM not doing the thing than are doing the thing. So, Max, a lot of people who don't do any email marketing at all, there's always more people who don't do the thing. So it primarily makes sense. Huh? Yeah, There's always more people not doing the thing. Got it. Cool. All right. So this is how we're Gonna write ads. We're pick one body and five hooks. And this is how it's constructed inside of an ad set. Hook one, body one. Hook two, body one. Hook three, body one. So you see, it's, it's, the hook is just appendaged onto the same exact body. Does this make sense, everyone? Now here's what we're gonna say in the, in the first batch of hooks. Are you Targa Market? Who is answer to question two? All right, so let's, let's, let's go back to what question two was again. This is question two. Are you target market? Who is what they're doing right now? Does that make sense? So examples, hook one. Are you an E commerce brand with no email marketing setup? And then every E commerce brand with no email marketing setup is like, yeah, that's me. Hook two, Are you an E commerce brand who only sends email when you have the time? Like, yeah, that's me. Shit. How'd you know? I was talking with Nick Verge the other day. We were joking around with this concept. We were like, we were like, bro, imagine if the ad came on. It was like, hey, do you live in Scottsdale, Arizona at Optima Caroline Apartments and your first name starts with the end and it's like, yeah, yeah, yeah. It's like what you should be doing. What's the one? I don't think Adam Hammond's here, but I think it was like, are you a software company who hired a VA to do your SEO and none of it is working? That was a hook. And people were like, yeah, that was like a common thing. Like over like 15 reviewed sales calls. Like four people said that. It's like, dude, use that hook. You see how simple this is, right? Are you an E commerce brand with email flows that aren't converting? Are you an ecommerce brand who wants more advanced email flows? Are you an ecommerce brand who worked with an email agency who got no results? You're just answering the questions that already exist. Super simple. All right, here's how we write Body copy. Present the value proposition, then address the objection. Same thing as the vsl. The ad is the vsl, but it's just shorter. You see what I mean? So I want to show you an example. So this is the same prompt as before if we were visiting it back again. So everyone has your output from ChatGPT. Now what you do, you're going to have value props, objections. So you always got to lean on some kind of value proposition. So for instance, one time setup of email flows the concept of saying one time makes people like oh shit, a guarantee. That's why you see people, I'll guarantee you make $500 million. If you don't, you don't pay. Like that's that kind of thing. Or you lean on a case study, you got a profoundly good case study, so you got to lean on some value proposition and then you're going to list out the objections. So like in this for instance, we'll just use the one time email setup as an example and then you have your objections on the right. What the ChatGPT output was, what the recordings of the sales call said. And this is, This is an ad I wrote and this is for a guy I was working with and he does Max, he does e comm email marketing. It's a one time setup of the flows and he charges $3200 for the Flow setup and his CAC is about $700 right now. This is the actual ad, the winning ad, the highest performing one right now. It goes. After auditing and working with over 100 e commerce businesses, I developed this email flow system that's responsible for a couple million extra revenue from higher conversions, repeat orders and retention. And now we're going into what exactly they've said. So if you're like most people in the e commerce space, you've probably seen that ad costs are rising. And because you're only doing email when you have the time, this leads to lower conversion rates, lower average order values and lower repeat purchases. Meaning your ad costs eat deeper into your profit margins, make it harder for you to grow your business. So here's my offer to you. I'll come into your business and build out 18 high converting emails across my four core flows for a one time payment and then no high monthly retainer. And I'll promise that these flows will increase your conversion rates, driving your cost per new customer down, increase your repeat order so you can make more profit per customer, result in more money in pockets so you can grow the business faster. And if that doesn't happen, I'll send you a refund and little qualification here. This is only for e commerce businesses that are currently making above $30,000 per month in revenue or more. So if you want to see. So the best CTA of all time is to get pricing. That's what people want to know. When people say, you ever get people, they're like, hey, send me more info. What that means is send me the price. Like I want to know what the price is, right? So if you want to See how the system works, projected ROI calculations based on your size, examples of emails, how much the software costs to get started. Click a little more on this post. Watch the full explainer video. This quick video will show you everything you need, including the price. If you think it's a good fit and the price is in your budget, you can schedule a call with me after watching. I'll see you over there. Does that make sense? Has this not made it seem way more digestible of what to do to actually make a profound amount of money? Who was the. I think it was Davey. Where is he? Davi. Yeah, you were. The next mistake you'll make in this is that. What is it? Your CAC right now is like $700 for like a $7,500 offer or something like that. And you're spending like 200 a day. It's like, what are you doing? Just spend seven grand a day. That's the next mistake you'll make. I like to like to launch at 200 a day. And the problem with why people don't scale it as fast is because you have to imagine there's two measures, two lines. So you have, you have your spend. Imagine there's like a, like a break even point. You have your spend and it's going down. So you have to spend money on ads. And there's obviously conversion cycles and sales cycles and you keep spending and spending. You're going to the negative and then you get one and now you're back at break even. But you keep the spend going and going and going and going. And then you had another sale and now you're like a little positive but the spend is still there. So you keep going and going. So you go negative again. And now you're every, every sale, it just jumps you up a little higher previously than you jumped. You see what I mean? And you start to develop a spread from your spend and your sales. It just works like this and the spread just keeps getting larger and larger and larger over time. There's a huge conversion window took a lot of. You got. Dan. What is it? What is the conversion window from. Someone comes in, lead to sale. It's probably three weeks, four weeks. Yeah. Like two after the call is booked, Right? Yeah. So if you, if you. Yeah. What is it for? Olympia. Yeah, Yeah. So like Olympia, the, the higher ticket thing that I'll show you in a second, that's probably like a month. Someone gets on a call for it. And just think about it, it's a, a higher price. Like people don't just join that off grip. So if you guys have like a higher ticket thing, it just takes time for people to do that. So the problem with that, though is you start spending your negative, especially if you're. If you're selling a higher ticket service to like, very qualified people. How we were saying earlier, cost per call, qualify call might be like $800. A lot of people just spend $800. Big, oh, fuck, I just lost $800. And they don't scale it. It's like, dude, you're not even. You're not accounting for the fact that one, you're at $200 a day. So it took you like four days to get to the 800 in the first place. And then they booked the call and then time spread between when the call was booked versus when they show up for the call and then the sales cycle of that call. So like three weeks have elapsed and you just don't up this budget. You see what I mean? Everyone actually screws themselves in the beginning. If you see if the cost per call is good, just keep upping it like 20% a day. See what I mean? You're starting to see what I. You're starting to see that now, Dylan. It's like they're coming in, but they take time to close, but you're still spending. All right, cool. Does this make sense? Has this been valuable to everybody so far? All right, cool. So what I want to do is I want to just tell you guys about Olympia real quick and then we'll go to Q and A. So any kind of questions you still have, still have around this. So Olympia is our new offer. Who in here? Raise your hand if you're inclined. Ascension right now. And I know how many people are in Olympia. Dylan's in Olympia. There's probably five people in Olympia here. So that's. That's our new thing. And it's all about ads. So the purpose. There's two versions of Olympia. The purpose of them is so you can scale by just clicking a button. Build a sales team that closes for you. Dan talked about sales yesterday. A lot of you guys might have not been here yesterday. Build a fulfillment system which includes reactivation, churn, reduction, referral systems, upsell systems, how to develop an offer stack with a 20k plus LTV. Acquire customers for less than 2k profit, 1 to 4 million per year, as fast as possible. There's two versions of Olympia. So this is what is included in the first version. It's Olympia Ultimate. So the funnel setup is done for you so that means like I'm going to go in your clickfunnels account and do it myself. The ad scripts are done for you. I'm going to write them myself. The vsl, the gamma doc, I'm writing that for you. You don't have to come up with this stuff yourself. The video editing in your first 10 ads and the VSL is done for you. All the email sequences are done for you is probably about 30 of them. The SML sequences are done for you automations like I'm going in your zapier account and setting it up myself. That's done for you. Set or close your recruitment, we'll give you referrals for that. There's no placement fee, we're not doing that. You just get it for free. Customer success recruitment. The same people we use for list kit you'll have them. That's a 28k offer for three months and then the next version you just replace all the done for you stuff with done with you. So you just learn it yourself. Does that make sense to everyone? Also there's 211 calls per month with either me, Andre, Christian or Dan. So you can talk to me as much as you want. You get my phone number, I'll text you. There's four in person events like this per year. It's much smaller. Sops, walkthroughs of how to set everything up one on one review of all your materials, pre made funnels, bunch of shit like that. Really good offer Dylan, you like Olympia? Nice. Cool. Alright guys, just some Q and A. If you scan that it'll take you to a gamma doc with that showing the the breakdown of those two. If you want it, if you want to just look at it. But if you got any questions now is the time to ask them what's up? Cold email and you want to implement like a type 4 type of qualifying concept. What part of the process would you like someone to respond positively? And then I say, you know great, here's the type form, fill it out. No, no. So the original title of this presentation was Cold emails for poor people. And the reason why was because what happens is, you know how I was saying you can either lean on marketing or lean on sales. Cold email just by the very nature of it makes it so that you can't use that type form. You see what I mean? So you have to lean on sales and that concept of using triage calls to qualify the people in the first place. See what I mean? Super pain in the ass. That's why I said it's for poor people. Yeah, yeah, yeah, exactly. You have to break it into two calls. Anybody else? What's up, Max? Yes. Okay, so there's two ways that you can, you can do. So Typeform has an integration with Calendly. So what that means is the booking of the event is the last question of the Typeform. I tried that. And if I go into the type form you can see, because it counts as a question, you can see the drop off of the question. And 100% of the time that was the most dropped off question. It would be, you'd lose like 30% when it's connected. So I was like, let me try this. Not connecting them. So would I make it? Yeah. So what happens is on success of the Typeform, the end screen is a redirect. So it redirects to the thank you, the final URL of the thank you page and then the calendly is hosted there. It's a very small amount of people, I don't know more people do it when there's a redirect. I don't know why. Additionally, what happened before is if you connected the Typeform and the calendly together, Typeform only counts. You can only grab the data of the Typeform on submission of the whole Typeform. Problem with that is that the calendly is the last question of the type forms. Now you can't run any kind of abandonment stuff. So we have triggers where they'll be put into an email. It's called application abandonment. We use HubSpot and that'll trigger like a whole bunch of email flows and texts and for setters to call them, to set them, like, hey, I just saw you were putting an application or were there not good times there? Like I can set you. You see what I mean? So it ended up working better like that. Yeah, it's very slim. Dan, what is that? Do you know? Dude, it's like, it's like 95% of people will book in. Yeah. This is also another thing for show rates. This was really interesting. And for just lowering the drop off of the amount of people who submit the type form and actually end up booking. What you want is just the maximum availability of calls you want. You want it to not be like five days, six days out. You ideally want it within four days. But the problem with a lot of people, what they have, is that they'll only have like four slots available on a given day. And just like a pure math thing, if you put a bunch of people through this as less and less time is available. Every additional person, the probability of them needing to select an inconvenient time for them increases. You see what I mean? Because there's just less and less time available. So if the time is inconvenient for them they're either going to not book or just no show because they picked an inconvenient time. You see what I mean? So you want the maximum availability that unfortunately necessitates that you can't have closures at 100% availability. They always have to be around like 80. So you'll have like, you'll have like five closures and all of them have to be about at 80. If they start getting to 100% your no show rate is going to shoot up. Really weird. Yeah. Yep. Anybody else got anything? What's up? I don't know. I haven't sent cold emails like two years. That's a Christian thing. So are we still ripping? Quick question. Christian? Really? Yeah, yeah, cold.