Daniel FazioCo-Founder of Client Ascension & ListKit

How to Target Clients Who Pay More Money (SMMA, Agency, B2B)

7 Sept 2024 · 0 min

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0:26

Daniel Fazio advises content marketing agencies on how to target higher-paying clients. In this segment he contrasts two client types—podcasters wanting short social clips and D2C e-commerce brands wanting product ads—and argues that D2C brands will pay more because they intend to use videos to drive paid traffic and sales. He emphasizes that the specific function/purpose of the service (e.g., organic clips vs. paid-traffic ads) materially affects what clients will pay.

Imagine that you are running a content marketing agency. You typically just do edits and maybe some scripting. So if I were to ask you a question, who do you think will pay more for scripted and edit videos? Number one, guy who runs a podcast and wants clips to post on social media to get more views? Or number two, a D2C E commerce brand who wants product ads created so they can push paid traffic money behind the videos. Clearly it's number two, right? So the specific function of what your service is intended for matters.