Christian describes cold emailing high-profile guests by harvesting emails from Instagram and sending from .edu accounts. They landed interviews with Brad Lee and Tony Robbins' team, visited Gary Vee's New York office, and had dinner with Rob Gronkowski.
Instagram profiles' "send email" button.
Their .edu college email accounts.
In Gary Vee's office in New York City.
The way we got big name guests on the show is through cold email. So we'd go to Instagram and at the time, like Instagram had a button on their profile that said send email. Everyone had their emails on there, so Christian and I would just take the email and write them a little script. The hack back then was sending the cold emails from our Edu email accounts because people are more empathetic to college students. We were going back the other day and we had email conversations with guys like Brad Lee, people from Tony Robbins team, like some really big name entrepreneurs. We did an interview in Gary Vee's office in New York City, had a steak dinner with Rob Gronkowski. You like crazy experiences through cold email.
