Daniel Fazio saw an ad promising 40 appointments a month or your money back roughly 35 times in a month. He says it keeps running because the specific, guaranteed offer works, not because of fancy creative or platform tricks.
I've been seeing this ad all the time, and it's our appointment setters will get you 40 appointments in a month or you pay nothing. I've seen the ad legitimately 35 times in the past month. So what does that mean? It means it works because they keep paying to show the ad. And it probably has something to do with the offer because there is a quantification and there is a guarantee that they will receive that promised result. That's why it works. There is literally no other reason. There's no magic ad set, a magic image image the ad uses. Like there's no magic Facebook ad hack that makes that work. It's the offer.
