Daniel FazioCo-Founder of Client Ascension & ListKit

I used to manually write out cold emails

20 May 2023 · 0 min

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0:23

A short YouTube excerpt by Daniel Fazio (uploaded May 20, 2023) in which he recounts spending months manually handwriting cold emails and sending them one-by-one. He contrasts that personal, individualized approach with the contemporary common practice of using automation tools to blast large numbers of templated emails, highlighting the difference in perceived audience (one person vs many).

I went through months of my life where I was handwriting. I would copy it, put it in the Gmail tab and, like, click send. What was happening when you were doing this is my conception of it was I'm speaking to one individual human for every single time I do this. Now, what people do is they get these automation tools, they put a thousand emails in there, they're thinking that they're speaking to a thousand people at once.