Daniel Fazio (speaker/creator) advises business owners who avoid showing their face online that anonymity prevents scaling to "extremely massive heights." He emphasizes using videos and revealing one’s face—especially on platforms like Twitter—to form parasocial relationships that help attract clients.
So this is a category of people that want to grow a business, but they're really scared to put themselves out online. They don't want to show their face. And I totally understand. This is really huge in the Twitter space. There's a non account and they run a business. They never show their face. And I got to let you know that you are not going to take your thing, your company, to extremely massive heights unless you start showing your face, particularly videos, because you want people to form a parasocial relationship with you.
