Daniel FazioCo-Founder of Client Ascension & ListKit

Imagine Being an Advertising Agency That Doesn't Make Advertisements

2 May 2023 · 0 min

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Daniel Fazio argues that advertising agencies that only buy media and don’t produce creatives are asking clients for an unrealistic arrangement: clients expect agencies to use client-provided creatives while charging for ad strategy/media buying. He contends clients often can’t produce the desired creative work and therefore wouldn’t hire an agency that doesn’t actually make advertisements.

You're making ads and running ads for e comm brands. What everyone wants to do is, oh, the client gives me all of the creatives and then I just media buy. And you pay me a shit ton of money to do that. But the problem with that, they don't know how to make creatives like they want you to make the creatives. They don't want to hire an advertising agency that doesn't make advertisements. It doesn't make any sense.