Daniel FazioCo-Founder of Client Ascension & ListKit

Imagine cold outreach as sets

4 Jan 2023 · 0 min

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Daniel Fazio (speaker) explains cold outreach as random "sets" of contacts: each set of ~100 outreach attempts has an independent chance of producing a "yes." Over many sets the results average out — roughly one client per 1,000 contacts on average — but individual 1,000-person batches may yield zero, one, or multiple clients due to natural variance.

It was just that specific set. There's a random chance you're going to get a yes for each set of 100. If you only send 100, there's a high probability that that one set didn't result. It'll evenly distribute around, like, for every 1,000 people you contact, you're going to get a client. A 1,000 might not get one, but then, like, another 1,000 might get two. So it's just going to evenly distribute around one.